Search engine optimization (SEO) is one of the most effective ways to attract customers to your website, whether they’re looking to buy your product or service or simply want to read more about you. am. Unfortunately, he can also be one of the most tempting mistakes if you’re not careful. If you don’t do your research and don’t execute your SEO plan properly, you could be penalized by Google and get little return on your efforts.
Let’s talk about what mistakes are made in search engine optimization and why you should avoid them.
1. Your content doesn’t match the intent of your search query
You can post content to your site every day, but it’s pointless if your content doesn’t meet the demands of your users. All your efforts to search for topics, choose copywriters, and write great texts go to waste if you don’t consider the intent of your search queries.
Site content should provide users with solutions to problems or answer their questions. Therefore, it’s important to understand what users are really looking for when they type a query into the search box.
For example, if a user enters the query _SEO_, they are interested in what this concept means. If the query looks like “SEO services”, the person wants to hire an expert or find a digital company. These key phrases – SEO and “SEO services” – have different meanings. Therefore, it is impossible to cover both requests with the same content on the page, as the end goal of the user is not achieved.
2. Use Traditional “Gray” Promotion Methods
We encourage you to follow the changes happening on the ground. SEO never stops. To stay on top, you have to try new promotion methods.
Using “gray” promotion schemes such as keyword spam and site networking (PBN) can result in sanctions. If you want to be successful in search promotion, you should hire a professional service such as Trophius to help you create quality backlinks from authoritative websites.
3. Not development
SEO is a dynamically evolving field. Google releases algorithm updates all the time, so you need to stay up to date with the latest developments. If you don’t keep up with what’s happening in your industry when your competitors are already rolling out updates and gaining traffic, you risk losing users every day.
4. Ignore Conversion Rate Optimization
The ultimate goal of any business is to attract customers, but first you need to convert them from visitors. Many companies ignore conversion rate optimization and focus solely on line items.
Everything needs to be done to convert prospects into buyers. Display product and thematic reviews to convince buyers that they should choose you. Make it easy for users to make purchases.
Ignoring site conversions can result in losing potential customers and profits.
5. Don’t Focus on Brand Anchor Lists
Anchor text is important for SEO promotion and plays a role in building your linking strategy. Anchors are important to consider when you get a lot of backlinks from credible sources.
Branded queries increase awareness. Thanks to it, your site will take a leading position in search results. Additionally, branded anchors look more natural than anchors optimized for keywords like “buy a bike” or “online outfitter”.
Note: Most of the top-ranking sites had more branded anchors than keyword-optimized anchors. You should keep this in mind when developing your linking strategy.
6. Use only text content
You’ve probably already heard what the future holds for video. And it’s true. Watching videos is the easiest way to perceive information. People prefer it over other content formats. This is one of the reasons YouTube is so popular.
Your video will appear in search results. Google knows the future of video and people love to watch it.
Google also likes to add podcasts to SERPs. Keep an eye on these formats while the competition isn’t too high.
7. Don’t focus on brands or brand searches
Everyday SEO places more and more emphasis on branded searches. Today SEO is not only about traffic and position, but also about a company’s reputation on the web.
Focus on increasing your brand traffic share. The more people search for information about your company on Google, the faster search engines will rank your site. This strategy is related to business development and increasing the company’s prestige on the internet. Don’t forget the EAT factors (expertise, authority, and trust) that are increasingly influencing site rankings these days.
8. Not ready for mobile search
50% of traffic is generated by mobile devices. If your site isn’t optimized for mobile devices, Google will automatically mark it as “unfriendly” to users.
Check mobile adaptive first. Mobile optimization and loading speed is one of Google’s ranking factors. Do not ignore this fact.
9. Unclear SEO Goals
Before starting search engine optimization, it is important to clearly define your goals. Without this, you will not get results.
Identify your goals and create a promotional strategy based on them. For example, you may want to increase traffic, position, or conversions.
10. Guides are search engines
Create content for users, not for search engines. Ultimately, you need real customers to increase your sales and revenue. Your business depends on your customers, not search engines.
Search engines like Google are just middlemen to get new customers.
Try to avoid known mistakes when optimizing. If you don’t optimize your site for mobile devices, set clear goals, and consider other forms of content delivery, your site may ultimately not perform as well. Act with integrity and stay ahead of the competition!