A balanced SEO strategy includes a combination of quality content and technical improvements. The following tips from members of the online small business community can increase your traffic and make your website more user-friendly.
Use Google Trends for Keyword Research
Google Trends helps you find relevant keywords that people are actually searching for. But learning how a tool works and how to get the most out of it isn’t always easy. This his 99Signals post by Sandeep Mallya contains tips and tricks for entrepreneurs and content his creators. You can also see comments on the post in the BizSugar Community.
Do a full SEO audit
Before you can improve your SEO strategy, you need to know your starting point. Evaluating your current site may provide insight into the most successful strategies and those that need to be changed. Jeff Riddall shares a checklist for performing his SEO audit in this search engine his journal post.
Learn how schemas affect SEO
Schemas are an important part of SEO. But it’s not obvious to the website visitor. And many companies don’t realize the power of this feature. Here is Luke Harsel’s guide to this concept from SEMRush.
Boost your site rankings with off-page SEO
Some parts of the website are not visible to general visitors. However, these factors can still affect his SEO. Erik Emanuelli provides tips and insights in this blog post. Members of the BizSugar community also shared their thoughts here.
Promote your content with this new Google AdSense feature
We’re constantly updating features to provide new opportunities for content creators and improve the user experience. A new AdSense feature provides content-related search options. In this Search Engine Land post, George Nguyen explains this feature and offers business tips.
Increase website traffic with your blog
SEO is more than just optimizing your website’s main page. Blogs help you highlight your content with relevant keywords and increase links across your online presence. Lisa Sicard offers tips on using her blog to improve her SEO in this post on her blog The Happy Guy.
Ask These Questions Before You Start Blogging
Blogs help with SEO by integrating more keywords and related topics into your website. However, this strategy may not be for everyone. Dana Davis discusses some important blogging considerations in this her GrowMap post.
Enjoy higher page rankings with Facebook SEO
SEO is most commonly associated with dedicated websites. But the concept also applies to social media platforms. Since Facebook is the top social platform for businesses, it is important to understand how his SEO works especially in this context. For more on this topic, read this Pixel Productions post.
Make your page title SEO friendly
There are many factors that affect the SEO of each web page. But it’s not just about creating content full of relevant keywords. Little things like page titles go a long way. For more information, see Ann Smarty’s post on her wizard blog. Then visit the BizSugar Community to see what members have to say.
Create a comprehensive strategy for your ecommerce store
SEO is just one of the factors that influence the success of your online store. If you want to drive long-term success, you need a strategy that includes many factors. Harry and Sally Vaishnav of SmallBizViewpoints highlight some of these factors here.
If you’d like to suggest your favorite small business content for consideration in an upcoming community roundup, please send your news tip to sbtips@gmail.com.
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