“Big data” is more than just a buzzword. With the right analytics, data can yield valuable insights that can help businesses identify audiences, improve customer experience, increase sales, and more. A particularly important but often overlooked data source for your business is your website.
Monitoring website traffic and page views can give you a lot of data, such as how long people spend on a particular page and bounce rate. These numbers can be translated into valuable insights about your customer base and actions your business can take to improve its performance. We asked her 11 experts from the Forbes Technology Council for advice on what they could learn and achieve by poring over data on his website for companies.
Members of the Forbes Technology Council share key reasons why businesses should monitor website traffic.
Photos courtesy of each member.
1. Flag changes in trends and cultural signals
Many companies have as much data as they have out there. Monitoring web traffic, impressions, and page view data to flag changing trends and cultural signals can help you develop forward-looking strategies for your business. We monitor traffic across channels and use the data for a variety of things including conversion optimization, user experience, targeted campaigns and product development. – Saba Mohebpour, Pocket
2. To optimize invisible sources
See where your traffic is coming from. You can drive your strategy around the geographies you focus on, the industries you target, and even the languages you translate your content into. It also tells you if you need to further optimize the sources that you don’t see. You’ll probably find some fun surprises and get an idea of how the world views your business.It’s always nice to have an outside perspective. – Luke Wallace, Bottle Rocket
3. See where you are on the customer journey
The path a visitor takes through your website provides valuable insight into where they are in their buying journey. Being able to correlate web traffic trends to a user’s story makes it much easier to spot and respond to anomalies. For example, if the same visitor browsed her products every business day for three weeks and then suddenly stopped browsing without making a purchase, she may have missed a sale. -Jennifer Redmon, Cisco Systems
4. Identify consumer interests and preferences
Data is insightful when viewed from different perspectives (or as we call them “dimensions” in the data world). The same rule applies to web traffic/page view data. This is important because the more you know your audience, the more likely you are to remain relevant and successful in the market. —Arman Eshraghi, Qvey
5. How to create an efficient content plan
Creating a content plan is no easy task. But you can make it easier by analyzing the data you collect from your website. Tracking traffic can give you a better understanding of what content your audience is looking for and what to focus on going forward. I can. The more you analyze your traffic and audience, the easier it is to develop a good and effective content plan. – Daria Leshchenko, SupportYourApp Inc.
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6. Understand engagement levels
Website analytics is key to monitoring and understanding the paths potential customers take through your site. Whether they engage with your call to action, leave too soon, or are unable to find key resources will be highlighted. However, it is meaningless if there is no engagement and people leave empty-handed. So use the data to improve your site experience. – Al Kingsley, NetSupport Limited
7. How to identify website weaknesses
Web traffic and page view data can reveal a website’s weaknesses from a marketing perspective. This reveals potential solutions to problems that you may otherwise not have noticed. For example, do you see some visitors leaving your contact page? These insights may be subtle, but they can make all the difference. – Mark Fisher, Dogtown Media LLC
8. Improve critical decision making
Parsing mountains of data can be frustrating, but making decisions without any data is even worse. It’s impossible to say definitively what features to work on next or where users are returning from your site/platform/app without data. key to many spending decisions in – Cecil Lee, Trendlytics
9. Improve customer experience
That data is what your customers are talking to you about. Use it to improve your customer’s experience. The company uses the data to adapt his website to maximize conversion rates, determine whether marketing campaigns are gaining new users, and determine whether certain changes led to increased time spent on site. I can confirm. Without proper analysis, it runs blindly. – Fabrizio Blanco, Viant Technology
10. Optimize your marketing budget
Businesses invest heavily in media outreach and drive efforts to drive visitors to their websites. By monitoring web traffic/page view data, the team can identify where the return on these investments will be highest. You can use this information to optimize your budget and improve efficiency. —Ashwini Choudhary, Recogni
