With so many businesses relying on websites to make sales and attract customers, it’s important to understand how many people visit your site and what they do after they visit your site. Web traffic monitoring and page view You’ll know what’s working and what needs more effort. You can identify trends, such as when users are most active and what content they are most interested in, to help you better understand your consumers’ digital habits.
There are many programs for monitoring, measuring, and analyzing website activity, but it can be hard to know which one to try.14 Forbes Technology Councils member share their favorite tools and methods for work.
1. Google Analytics
There are many tools available for monitoring web traffic, but Google Analytics is free and comprehensive. But while adding the standard Google Analytics tracking code and looking at basic traffic metrics is enough, adding events to every link, button, and action on your webpage really shows the power of Google Analytics. increase. This allows for more extensive analysis. – Jonathan Babbad, instructed
2. Ahrefs
Ahrefs is your go-to tool for monitoring traffic, domain authority, and keywords. You can see which keywords rank best and identify opportunities for improvement to drive more traffic to your site. We can also see which sites link to us in order to identify potential guest posting partners, increase our backlink profile and drive additional referral traffic. – Thomas Griffin, optin monster
3. Matomo
Piwik (formerly Piwik) is an open source, self-hosted alternative to Google Analytics. These qualities give companies full access to raw tracking information so they can generate custom reports.Self-hosted option avoids privacy issues by giving Google more information data to your users. – Matthew Kolb SkilledNursingFacilities.org
4. Leadlander
It depends on your volume and target audience, but tools like Leadlander work well because they let you see what pages a business with a specific name is visiting. It’s not 100% accurate, but it’s enough to give account executives valuable ancillary insight into how their outreach efforts are progressing. – Chris Moustakas, Devon Way
5. Clickback.com
Tracking website visitors to your website is very important.you can conduct This is done via Google Analytics, a free and commonly used tool, but you can change that. data Transforming it into valuable information, such as being able to find and track which businesses are visiting your website, can be very useful.My favorite platform for such purpose is clickback.com. Ruslan Desyatnikov, QA Mentor
6. Heap
Google Analytics is the industry standard. However, there are tools like Heap that help teams understand behavior faster.You can combine these tools with business intelligence tools like Google data studio or domo.I think there are various ways to obtain data You search and move on. – Mike Schmidt, Dovetail
7. W3 Counter
There is a free version and a paid version. Free accounts can track 5,000 page views per day across 10 websites, while Pro accounts can track up to 1 million views per month. I like how visual it is, it shows you exactly what you need to know without having to hunt around. John Bradshaw, calendar dot com
8. Server logs
Tools like Google Analytics provide useful insights, but don’t forget to check your server logs. data Hidden in Analytics Attacks, brute force attacks, and click fraud are not reported by Analytics and can go undetected for years if left unchecked. As a precaution, have your IT department use log monitoring software to look for unusual trends or spikes in traffic (both free and paid). – Jason Gill, Hoss
9. Own custom analytics module
For higher accuracy, should do it Build your own analytics module. Most third-party analytics tools are javascript-based client-side solutions.This means that you may not get data From some users. JavaScript may be disabled. You may be using an ad-blocking plugin that also blocks analytics tools. – Vikram Joshi, pulse
10. Conversational interface
Previous web analytics focused on how users navigate a complex jungle of pages. Now, AI-powered conversational interfaces can turn a user’s journey into a streamlined, on-demand experience. By empowering users to self-serve in one unified view of her, businesses gain actionable analytical insight into which journey designs are most likely to lead to product purchases and problem resolution. can do. – Evan Cohn, pipe stream
11. Combining tools to tell stories together
Monitoring web traffic and page views on your company’s website is very important, but getting a Google Analytics report every month doesn’t tell the whole story. Marketing professionals use several tools (Google Analytics, Ahrefs, Moz tools, etc.) to track analytics over time and look for trends that tell stories. This allows us to take decisive action as to what changes need to be made to the website. – Marcus Turner, Enola Institute
12. Heat Mapping Tool
I love the visual representation of heat maps that show where people are on your website and how long they spend. It will tell you more about what works and where to make changes. – Charmers Brown, Deadline
13. YoY data report
The YoY calculation is especially suitable for businesses with seasonal peaks. For example, sales of air conditioners may peak in the summer and retail may peak during the holiday season. The YoY growth rate helps smooth month-to-month volatility and easily see long-term trends. You may find yourself doing better than last month, but you’re actually down from last year. Abhishek Surana Rajendra, course hero
14. Tools to help you with your “why” data tracking
The “how” is the easy part, but the “why” is the important part. Tools range from simple and free tools like Google Analytics to very detailed behavioral and customer journey tracking like Lucky Orange. It’s most important to first decide why you want to track this and what decisions you want to track. data drive. Once the “why” is known, the “how” follows. – Timothy McGuire, JS held
