Author Chris Brogan says, “The focus is on currency, so let’s raise awareness.” It couldn’t be more true when it comes to realtors vying for attention in the digital age.
Potential clients are no longer tied to their geographic location. They can now shop for the best deals wherever they live. With this global visibility, it is more important than ever for realtors to have a strong online presence. I’m here.
How can you attract clients when you’re competing with realtors around the world? That’s where organic traffic comes in. Keep reading to learn what organic traffic is and how you can use it to build your real estate business.
What is organic traffic?
Organic traffic is defined as website visitors who come to your site through search engines such as Google, Bing, and Yahoo!. These are people actively looking for what you have to offer. They are already interested in your services and are looking for the right person.
This makes organic traffic the best source of clients for your business. why? Because these are people who are already interested in what you’re selling. They need to be confident that you are the right person for the job.
Need your own website?
yes! You can use platforms like Medium and Youtube to attract organic traffic, but ultimately you’ll need your own website to close deals. This is because people want to know that you are a reliable source of information. They want to know that you are an expert in your field.
Your website is where you build trust with your prospects. It’s a place to show them that you understand what you’re talking about and that you’re the right person to help them.
After building your own personal website, follow these tips to increase your online traffic.
1) Optimize your website for search engines
One of the most important things you can do to increase your organic traffic is to optimize your website for search engines. This means making sure your site is easy to find and appears high in search results.
There are many things you can do to optimize your site. Start by doing keyword research to find out what keywords people are using to find realtors in your area.
Then make sure you use these keywords throughout your website. Use them in titles, descriptions, and the content itself. The more relevant your site is to what users are searching for, the higher it will rank in search results.
2) Use long tail keywords
In addition to using relevant keywords, you should also pay attention to long tail keywords. These are longer, more specific phrases that users are likely to use when nearing a purchase.
For example, instead of using the keyword ‘real estate agent’, you could use a long tail keyword like ‘best real estate agent in Seattle’. This tells potential clients that you are not only a realtor, but one of the best in the area.
Long-tail keywords are more specific and therefore more likely to convert to organic traffic. So, if you want to increase your chances of attracting organic traffic, focus on using long-tail keywords across your website.
3) Create compelling content
If you want people to find your website, you need engaging content that ranks high in search results. This means writing blog posts and articles that are relevant to your target audience.
Make sure to use researched keywords and long-tail keywords when creating your content. This will help your content appear higher in search results. And when people find your content, make sure it’s well-written and informative. The more useful your content is, the more people will come back for more content. more likely.
4) Promote your content
Just because you create great content doesn’t mean people will automatically find it. To get your content in front of potential clients, you need to promote your content.
There are several ways to promote your content. Start by sharing on social media platforms like LinkedIn and Twitter. You can also post to directories and forums. Also, if you have your own mailing list, be sure to send content to that mailing list as well.
The more people who see your content, the more likely they are to click through to your website. And when they come to your site, you have the chance to convert them into clients.
5) Use Calls to Action
If you want users to take action on your website, you should use a call to action. These are buttons or links that tell the user what you want them to do next.
For example, if you want people to contact you for more information, you can include a call to action that says, “Ask for a consultation.” If you want people to sign up for your mailing list, you can use the call to action “Sign up now”.
Calls to action can increase organic traffic by directing people to the most relevant pages on your website. So if you want people to take action, make sure you use calls to action throughout your site.
6) Optimize your images
Images are an important part of a website. Not only does it make your site more visually appealing, but it also helps you rank higher in search results.
When adding images to your website, be sure to include your keywords in the filename and alt text. This will help your images appear higher in search results. Also, if people find your image, they can see what the image is before they click through to your website.
7) Add new content regularly
If you want your website to rank high in search results, you need to add new content on a regular basis. Search engines like Google love fresh content, so adding new blog posts and articles frequently will help your site rank better.
One way to make sure you’re always adding new content is to set up a content calendar. This helps us plan when to publish new articles and blog posts. It also helps make sure you cover all topics relevant to your target audience.
8) Implement local SEO
If you want to attract organic traffic from people in your area, you need to implement local SEO. This includes optimizing your website for local keywords and phrases.
For example, a Los Angeles real estate agent might use keywords like “Los Angeles real estate” or “Los Angeles homes for sale.” This allows your website to appear in search results for people looking for homes in your area.
In addition to using local keywords, you can also list your business in directories like Google My Business and Yelp. This increases your local visibility and your chances of generating leads.
9) Optimize your website for mobile
More and more people are using mobile phones and tablets to access the internet. This means that you are missing out on a lot of potential traffic if your website isn’t optimized for mobile.
To make your website mobile friendly, start by using responsive design. This ensures that your site looks good on all devices.You also want your website to load quickly and the pages to be easy to navigate.
10) Drive traffic from YouTube videos
YouTube is a great way to drive traffic to your website as Google owns this video platform. This means that linking your videos to your website can increase your organic traffic. Google may even show your video on the results page for the keywords you’re targeting.
When creating a video, be sure to include a link to your website in the description. This allows you to increase the number of users who visit your site.
You can also promote your videos on social media and other websites. Also, if you have a large following on YouTube, you can also advertise on your videos to drive more traffic to your website.
11) Use Google Adwords
Google AdWords is a paid digital marketing service that allows you to advertise on Google search results pages. When a user clicks on your ad, they are directed to your website.
AdWords is an effective way to increase your organic traffic. But keep in mind that you will be charged for each click. So before you start using AdWords, set a reasonable budget.
12) Implement schema markup
Schema markup is a specialized language used to help search engines understand what your website’s content is about. This is useful if you want to display your website with rich snippets.
Rich snippets are results that include additional information such as images and star ratings. They usually appear at the top of search results pages and help increase click-through rates to your website.
13) Create an email newsletter
Email newsletters are a great real estate tool for keeping people up to date with the latest property listings, blog posts, and videos. The advantage of having a highly engaged mailing list is that you can always drive traffic to your website. This is the best way to reach people who have taken the time to sign up for your list and prove they are interested in your service.
To build a mailing list, start by offering something for free, such as a home-buying guide. Then, promote your newsletter on your website and social media channels.
14) Learn off-page SEO
Off-page SEO is the process of optimizing your website for search engines by building backlinks. These are links from other websites that point to your site.
The more quality backlinks you have, the higher your website will rank in search results. So, if you want to grow your organic traffic, start by focusing on building backlinks from other his websites.
There are several ways to do this. You can guest post on other blogs and write articles for popular industry websites. You can also appear on podcasts or put quotes in news magazines that link to your website.
15) Monitor website traffic
Monitoring your website traffic is important if you want to grow your organic traffic. This will let you know how your efforts are paying off and where you need to focus your attention.
There are several ways to monitor website traffic. Google Analytics is a free tool that allows you to track the number of visitors to your site and their behavior.
You can also use tools like Semrush to track your website’s organic traffic. It will show you not only the number of backlinks you have, but also the keyword ranking of your website.
Bonus Tip: International SEO
Optimizing your website for international SEO is important if you want to reach a global audience who may be looking for listings in your area. This means targeting keywords that people in other countries are searching for.
To do this, start by translating your website into different languages. Then target keywords that are popular in those countries. You can find these keywords using the Google AdWords Keyword Planner.
Additionally, try to get backlinks from websites based in other countries. This will improve your website’s ranking in search results for these countries.
Learn more about SEO and organic traffic
Having a strong digital presence is an important part of online marketing as a real estate agent. You can make your life easier by attracting the ideal clients who are already looking for your services and listings.
Google updates its algorithms hundreds of times a year. This creates a ripple effect in recommendations by SEO experts.
Stay up to date on these trends by following our SEO and organic traffic articles blog.
Ben Shepardson is a contributing writer for Realty Biz News and has a long track record in online marketing and web development. While he earned a Bachelor’s degree in Computer Information Systems, he started his business online providing his web development services to small business customers, working on his SEO at the enterprise level.
