In 2023, the artificial intelligence market is reaching new heights as fiercely innovative competitors attempt to conquer the peak.
OpenAI’s GPT-3 took the world by storm and caught the attention of traditional tech giants such as Google, Microsoft, Meta, and Amazon. Google, Microsoft, Meta, and Amazon are vying for a piece of the AI pie with accurate, almost human-like response capabilities.
Let’s dig a little deeper into this emerging market and understand why it’s so lucrative.
- The next few years will see an explosion in the production and use of AI-powered devices. This generates vast amounts of data that need to be processed and analyzed.
- The potential applications of AI are increasing exponentially as the technology and its improvements evolve day by day.
- The cost of AI is declining rapidly as the market matures and understanding of growing adoption increases. This allows small businesses to use it to enhance their operations.
- The AI talent pool is huge, with both businesses and academic institutions investing more in upskilling their resources.
- Most new initiatives hitting the market are powered by artificial intelligence or related technologies. This creates a need for action from established players in the market.
These factors contribute to the habitual addiction of ordinary people to the use of technology, and present great opportunities for those who want to get the most out of it. .
Enter OpenAI’s GPT-3 here. It’s a machine learning platform that helps developers work on her AI models. GPT-3 is designed to give developers a high level of flexibility and facilitate the creation and deployment of AI models. It is based on the open source TensorFlow platform and available under the Apache 2.0 license.
OpenAI’s GPT-3 has the potential to revolutionize various industries and fields. It’s also already being used in some interesting ways by major news publishing organizations. Some of them are described below.
Research – It serves as a resourceful tool for journalists covering data-intensive planning events such as state and general elections. They can easily access specific data points such as the total participation rate for a particular precinct, its age and gender breakdown, and candidate details.
=GPT3()… The spreadsheet function that rules everything.
From some of the examples, I was impressed with how well the patterns matched.
The same function looked up a state’s population, people’s Twitter usernames, and employers, and did some calculations. pic.twitter.com/W8FgVAov2f
— Paul Cassen (@pavtalk) July 21, 2020
I wrote a rewritten version of the text using different styles. pic.twitter.com/2XRKqu3flq
— Carlos E. Perez (@IntuitMachine) July 25, 2020
This makes it easy to create content for live blog posts by having statistical and trivial information about the background of regularly recurring events readily available. To give an example, if a journalist is covering a blog of a live automated cricket match and a wicket falls, GPT3 can be used to find relevant information about the same bowler or players dismissed in the same way in the past can be collected.
Demo link to generate some content using keywords.
OpenAI’s ChatAI can generate news according to given available keywords generate text
How to approach AI-generated content for SEO
It’s widely known that 100% AI-generated content is currently not allowed under Google’s webmaster guidelines. Using GPT-3 to create website content without human review risks subjecting it to manual remediation. (Probably will post some AI gibberish.)
However, using GPT-3 as a tool for creating content can be a viable way to streamline your work. It can help inspire your writing and spark ideas about how to approach a topic. You can also translate it into something easier to work with.
Note that even though GPT-3 provides consistent and good copy, creating truly valuable content assets is often a group effort. Subject matter experts provide input, marketing teams layer on audience pain points and insights, and design teams help improve content. the user’s overall experience.
Using AI for SEO is not all about creating valuable content. These insights are outside the AI’s neural networks. Can it be used as a tool to kick off a rough draft or facilitate research? Sure. Will it completely remove the human element from SEO? Not anytime soon.
SEO is more than just mass producing content
GPT-3 is an incredibly powerful tool. It cannot be denied. But if you’re looking at GPT-3 as a way to create content and fill your site with low-value content just for keyword rankings, you’re playing a losing battle.
An article published by The Verge about a college student using GPT-3 to write a fake blog post that ended up making the top of Hacker News claims that GPT-3 generated content was written by humans. It shows how things work. Passing off as human-written is far from SEO-optimized and still far from valuable to users.
To generate lasting revenue, your content must speak to your audience and motivate them to take further action.
GPT-3 will almost certainly force SEOs to take the easy route and publish AI-generated content with little to no human modification. However, marketers who use this tool in combination with an audience-first approach and a thorough editorial process should use GPT-3 to speed up initial drafts of content and focus more on optimizing their audience. can potentially improve ROI.
Keyword research and content strategy –
As mentioned earlier, Chat GPT is a great way to speed up lengthy processes. One of the most time-consuming SEO processes is keyword research. Use OpenAI’s chatbot to search for similar or related keywords and ChatGPT will generate a list of related keywords based on AI’s understanding of search results. Additionally, you can request ChatGPT to determine the competition for various keywords.
ChatGPT can be a great resource for small businesses with little or no experience in marketing, especially SEO. You can ask ChatGPT to provide content strategy for your business of choice. As you can see below, the plan does not provide in-depth details, but it does provide a plan to follow that will help a small business improve its marketing and his SEO needs.
Generate SEO titles on demand
One of the most difficult and time-consuming parts of SEO content creation is addressing topic issues, featuring keywords, and crafting the right titles to encourage readers to click. ChatGPT can be used as an idea generator. Ask ChatGPT to generate a title for your topic, set the tone and keywords you want to use, and within seconds you’ll have several different titles.
After this, you can take inspiration from each recommendation to create your own title or use one of the recommendations. Instead of time-consuming brainstorming, you’ll have a variety of options within seconds.
ChatGPT has the potential to make search engine optimization readily available to businesses of all shapes and sizes with little to no marketing resources, while making the process faster and more efficient. It helps expedite the topic research and keyword process.
However, there is no guarantee that the content created by ChatGPT is original or one-of-a-kind. With over a million users, AI may recycle similar or identical content to another user, which can negatively impact chatbot usage efficiency.
ChatGPT is a great piece of AI, but we believe that SEO also needs a human touch. If you don’t have resources but want to improve your business resources, ChatGPT can help you a lot. However, if you would like to develop a detailed and customized SEO strategy, we recommend contacting an SEO specialist.
(The views expressed here are solely those of the author and in no way represent those of exchange4media.com)
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