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What e-commerce personalization trends do you predict will grow in popularity in 2023? Quora: a place to gain and share knowledge, helping people learn from others and understand the world better.
answer By Hunter Ray Barker, Co-founder of Bullfrog Digital Marketing Agency & SEO Company Quora:
Here are three personalization trends I envision not only rising in popularity in 2023, but becoming increasingly powerful, advanced, and terrifyingly personal.
Contextual personalization
Businesses use contextual personalization to deliver customized experiences based on customer behavior and data. This technique involves collecting data about a customer’s past purchases, current location, time of day, device type, etc. to present content specifically tailored to the customer’s interests. This way you can make your marketing her message more specific to make you feel that the ad is really talking about you.
Increased usage of AI
In recent years, innovations in artificial intelligence (AI) technology have greatly improved the capabilities of automated e-commerce personalization. Businesses can now quickly collect and analyze vast amounts of customer data and adjust product recommendations, discounts, etc. accordingly. As AI technology continues to develop rapidly over the next few years, the use of AI-driven personalization is likely to become even more prevalent in 2023.
automatic personalization
Automation has been a key driver of e-commerce success over the last few years, and this trend will continue to grow in popularity in 2023. By automating personalizing his tasks such as product recommendations and emailing his campaigns, businesses can save time while giving their customers a personalized experience. Automation also makes it easier for companies to scale their operations without having to invest heavily in additional labor costs. Overall, automated personalization will become an increasingly valuable tool for e-commerce businesses in 2023.
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