3 Essential Content Marketing Strategies for Getting Website Traffic From Your First Month

This post was sponsored by Hands Off Publishing. The opinions expressed in this article are those of the sponsors themselves.

You just started a brand new site, published a lot of content, and spent a lot of time and money.

• 2 days later: No traffic.
• 30 days passed: No traffic yet.

It’s rough.

But what if we could show you a better way?

It’s time to implement proven and reliable strategies to rank in the SERPs and generate traffic from month one.

Is it a quick hack? No.

Is it free to implement? Unfortunately no.

does it work? absolutely!

This strategy generated over 100,000 unique users from organic search in just six months.

Before we try any strategies, let’s talk about why people say it takes a long time to rank a new site on Google.

Why is it hard to get top website rankings for my new site?

Before delving deeper into this post, we need to understand why this issue exists.

The shortest and strongest answer is this – you need content to rank.

Buying links, guest posting, outreach and hiring SEO “experts” are the least of your problems.

Instead, you should focus on:

• readers’ real needs.
• your unique expertise.
• Add new ideas to the web.

Link building and outreach don’t matter if you don’t implement these three keys.

The faster your site gets quality content, the faster it ranks in the SERPs.

3 keys to content marketing success

Successful content, regardless of niche or industry, hinges on these three keys.

If you’re missing content in any of these areas, you’ve identified the first problem.

Key 1: Give Your Readers What They Want

If you focus on your readers, search engines will focus on you.

Over the last few years, we’ve heard the phrase “satisfying search intent” a lot.

The good thing is that there is nothing complicated.

All you need to do is give your readers what they want and need.

• Provide a detailed product review if the prospect is asking for a product review.
• If a question requires an answer, please provide an answer to that question as soon as possible.

Key 2: Implementing EAT

EAT stands for “Expertise, Authoritativeness, Credibility”. This is the ultimate summary of the perfect article.

By publishing well-researched content backed by data, unique insights, and information not easily accessible, you can create this experience for your readers.

It makes sense, except the concept is highly rated by Google.

Try to put yourself in your reader’s shoes.

When you need help with something:

• Don’t want to read content from people who know what they’re talking about?
• Don’t you want information from someone who is authoritative and trustworthy?
• Would you like to stay away from people who just regurgitate existing information on the Internet?

That’s what Google wants from your new site, and that’s what EAT is all about.

Key 3: Create something new

What makes your content different from everything else on the internet?

To be placed on Google’s first page, you must publish better than the top 10 results on Google.

There is one way to accomplish this. The key is to implement 1 and 2.

To really enhance your content, here are a few things you can implement to increase the value of your site.

• Supplementary video.
• Unique graphics and infographics.
• Podcast feature.
• interview.
• Case Study.
• audio.

Once you understand these three keys, the rest will come naturally.

Let’s see how Carl Broadbent’s new website, GardeniaOrganic.com, has over 100,000 unique visitors in six months.

Try It: 100,000 Visitors in 6 Months Content Strategy

Like the three keys, this strategy revolves around simplicity.

This is the exact same process our writing agency uses to serve over 800 clients.

It’s also how we’ve helped countless clients get over 100,000 monthly page views within six months.

Step 1: Do Topic Research

It all starts here.

All you need to find are low-competition, high-opportunity keywords.

Don’t overcomplicate this process with formulas and large tech stacks.

The process is easy.

How To Do Topic Research

1. Analyze successful content in your niche.
2. Dive deep into all relevant queries.
3. Identify keywords with low quality content in SERPs.
4. Create content that is better than what exists on the SERPs.

proof of success

I recently implemented this process for a client in the DIY niche.

We published 47 posts for him and he’s already getting 40-50 visitors per day in less than two months.

Sounds simple. Because that’s what it is.

Good marketing trumps everything, and good content is no exception.

If there is even a little demand for the information you publish, you can get results by creating better content than anyone else.

As I said above, we implement this for hundreds of keywords. You grow like never before.

Step 2: Create lots of content

we know This may not be what you want to hear, but it’s the only thing that can accelerate organic growth and results.

But don’t let that scare you.

Instead, listen:

that is Over 1,500% growth Increase traffic in 6 months.

Also, revenue increased by 32,918%.

Now, if he sells his website there, at an easily achievable 35x multiple, his net profit would be $23,469.37!

The most important thing to understand here is that you can optimize your website to look great and create a great logo. However, only content can bring you traffic and, most importantly, generate revenue.

Monthly content output strategy

• Month 1: Create and publish 450 pieces of high-quality, well-researched EAT content.
• Month 2: Create and publish 80 new, high-quality, well-researched EAT content.
• Month 3 and beyond: Create and publish 50 new, high-quality, well-researched EAT content.

Step 3: Focus on One Content Type

It’s better to keep your content strategy simple and focus on one content type instead of adapting to different writing styles and formats.

Each content type has its own strengths and weaknesses.

The pros and cons of writing a how-to guide

For example, consider how-to guides.

They’re great, but you need to add lots of original images and videos alongside your written content to make them stand out.

Pros and cons of creating and generating product review content

Product reviews essentially make up 40% of Amazon’s revenue.

But reviews require a lot more than just rewriting Amazon reviews, pasting images directly from retailers, and providing tables of the “best” options.

Advantages and disadvantages of information content

For Karl and many of his clients, informational content is the best.

Searching for any issues or problems potential readers have will get you answers in no time.

For this to work perfectly, you have to create something that is not found anywhere on the internet.

What’s the fastest way to achieve this? Buy the product and review it in action.

Below is an example article where Carl created great and unique content using the above methods.

And here is the video that accompanies it.

See how it all came together in our full strategy and case studies.

No more copying texts and reviews from Amazon. Creating original content requires hands-on product experience.

Step 4: Build Natural Links

It’s no myth that link building is one of the top ranking factors for Google.

Most people fail at link building. Because they go down the path of trying to get a quick link.

What is a quick link

Quick links are not beneficial to your website’s success.

They are built by spamming every site, mailing list, and friend trying to get someone to share your content and provide a link.

This was fine 15 years ago, but not now.

It’s more important to get one naturally acquired link than 100 spammy no-follow links from random places that don’t relate to your content.

5 effective ways to get natural backlinks:

1. Create amazing and unique content like no other.
2. Add an original image that you have taken yourself.
3. Create charts and infographics that people can download and share or add to their website.
4. Add a quiz or calculator. Carl has an aquarium calculator on his pet website that calculates the amount of water in your aquarium. This is a great way to share and get links.
5. video content. Create your own videos that people can embed on their websites.

There are many other ways to do this, but these 5 things are all you need for successful link building.

Strategy Summary

The key to a good content creation strategy is simplicity.

1. Write a lot of valuable content.
2. Focus on one content type (informational content is best).
3. Focus only on natural link building.
4. Let the results flow.

Publishing 500 posts in the first month is not required for this approach to work. More important is the content of those articles (see keys 1-3) and the consistency of their publication.

Want to implement this strategy?

Want to easily create lots of great content and hit your first month goals?

Outsource and automate topic ideation and content creation.

Visit Hands Off Publishing to learn how you can transform your content marketing results. If you would like to speak to someone on our team, you can book a call on the following page.

---

image credit

Featured Image: Hands-Off Publishing