An online business and a business with a physical presence are two very different beasts. And each marketing strategy is different. At least they should be different. This means that doing SEO doesn’t look the same if you’re doing an HVAC business instead of an e-commerce store.
Local SEO is a pillar of any HVAC business’s digital marketing campaign, and there are some tangible best practices to ensure that your business is found when people search online. You can hire an HVAC digital marketing company or do it yourself. This article provides some tips for successful local SEO in case you prefer to do the task yourself.
1 – Google My Business
Google is a major search engine, so it makes sense to start by setting it up with Google. There is a program called Google My Business that works specifically for businesses with a physical presence in the area.
This is a free listing where you can provide information about your business, including your address, phone number, hours of operation, and the services you offer. Validating and optimizing your listings can improve your visibility in local search results, making it easier for customers to find and contact your business.
With Google My Business, you can add posts to your listing to share updates and news about your business, including new products and services, upcoming events and special offers. Additionally, you can use GMB Insights to track how many people view your listings, click on your website, or call you.
2 – Create some citations
A citation is essentially when your business name, address, and phone number are mentioned on another website. These mentions really help establish your HVAC business as a reputable and reliable choice for locals. One way to get citations is to list your business in online directories like Yellow Pages or Yelp, or industry-specific directories like Angie’s List or HomeAdvisor.
It is important to note that the quality of citations is also important. More citations from lower quality websites are not as valuable as fewer citations from higher quality websites. This is why it is important to list your business in reputable directories that are relevant to your industry.
3 – Create website content
Your HVAC business website should not be a place where people can get information such as hours of operation or list of services. Also, you need to write blog posts to get organic traffic.
Your blog content should target several keywords that people are searching for. This allows you to rank for the right keywords and bring in traffic. [City]” or “Air conditioning installation [City]”