If you have an e-commerce store, you must have benefited from holiday shopping. Whether you are selling a product or service, there is always room for improvement. So here are his 3 tips for optimizing your website.
First, run your website through Google Search Console, a free online test that reveals page indexing issues. You can also use the 1 minute test to check for broken links and see if your site is friendly to mobile users. Tap or click here to see 6 free tests to help optimize your website.
If you want a richer digital life next year, scroll down. Learn how to optimize your website for growth in 2023. After reading these tips, you won’t have to think, “How can I get more traffic to my online store?”
Website Optimization Tips for 2023
From hiring influencers to running paid advertising campaigns, there are many ways to increase website traffic. If you want to be #1 when customers search for your product, we can help. Try these simple ways to create effective Google Ads and increase your company’s visibility.
After optimizing your website with the free test above, it’s time to hone your customer experience. Remember: If you sell products, we want your checkout experience to be as easy as possible. When sharing coupons or codes for discounts or promotions, keep it clear and simple.
You can also auto-fill your customer’s checkout information, such as credit card data and shipping address. Another good idea is to simulate a purchase as if you were the customer. Pretend to buy a product.
How many checkout steps are there? How many pages do they have to click through? Ideally, customers should be able to make a purchase in less than a minute. If it takes longer than that, you may need to rethink your website structure.
You can also check the site to make sure it’s updated
While you’re at it, go through your site and look at it thoroughly. Make sure you post new content regularly. This way you keep your audience up to date. Old content does not drive traffic to your website. New pages may need to be created to attract new users.
Don’t think of it as a job, think of it as an opportunity to use the keywords people are searching for. More people means more money. In the meantime, use GTmetrix, a free tool that tells you if your site is slow to load.
Remember: Customers have endless options. They don’t wait longer than necessary. So if your site has lag or your page takes too long to load, it will ship right away.
Don’t give them a chance to click. Encourage them to stay on your site by speeding it up with GTmetrix recommendations.
Another great way to increase website traffic
If you have a website, you want it to appear in as many different search terms as possible. To get to the front page of your customers’ online searches, you need to know about SEO (search engine optimization). Think of it as the secret sauce that separates you from being #1 on Google Search.
You can also apply proven SEO strategies like writing better meta descriptions and using more internal links. For example, you can start using long tail keywords more frequently. Not only is it easier to rank, it gets more clicks than short, generic queries.
In summary, long-tail keywords are search queries that extend singular keywords. They are a few words long, are more descriptive than a single search term, and often contain questions. Master long tail keywords with this SEO guide.
However, there are many other ways to use SEO to your advantage besides focusing on long-tail keywords. You can also see the state of the competition.
Once you know what similar sellers are doing to be successful, you can better tune your strategy. Fortunately, there is an easy way to check that data. Use SimilarWeb to see what you can improve. Tap or click here for a web traffic tool that shows you exactly how your competitors are doing.
