By analyzing website traffic, digital marketers can focus on topics that generate good results and stop wasting resources on content that isn’t getting visitors. Google Analytics and Google Search Console are go-to services for tracking an individual’s traffic to her website. However, neither of these services are useful when it comes to spying on your competitors.
By analyzing the traffic of other websites, you can reframe your content strategy and focus on what works for those websites. Still, you’ll need other third-party tools to check traffic on other websites. We’ll take a look at four of them.
SEMRush is a useful tool for traffic analysis for digital marketers around the world. Provides an overview of organic and paid search traffic, distribution of traffic by country, and data by time period (1M, 6M, 1Y, 2Y, and lifetime).
The Traffic Analysis tab gives you a breakdown of unique visitors per month, how much time each user spends on average, and what percentage of those users come back. You can also generate reports on your website’s top page, the number of subdomains associated with it, and the geographic distribution of your visitors around the world.
To increase the speed of analyzing dozens of competitors simultaneously, SEMRush can also bulk analyze traffic for 100 domains at once. The final report shows the same data (visits, unique visitors, pages per visitor, average visit time, bounce rate) that you see in the domain overview tab when analyzing individual domains. increase.
The organic research section helps you analyze your competitors. A breakdown of the top organic keywords that drove the most traffic to their competitors, the intent behind the ranking keywords, the number of positions the website holds in various he SERP features such as featured snippets, image packs, etc. can be displayed.
Additionally, SEMRush provides an overview of your competitors’ top pages to help you change or plan your content strategy. As an SEO ranking booster, SEMRush also helps identify and disavow toxic backlinks.
If you’re looking for a traffic analysis tool to help your business, give SEMRush a try. For pricing information, please visit the SEMRush pricing page.
Similarweb provides an overview of total visits, bounce rate, pages per visit, and average time spent by your audience on analyzed websites. If you have a premium plan, you can view website traffic reports for the last 3, 6 months, or 3 years in the Traffic and Engagement section.
Additionally, you can analyze the breakdown of website traffic across different countries and locations. Following that, a dedicated Audience Interests section provides an overview of the major categories in which this website ranks, a list of similarly visited websites, and the top topics covered by the website. will be
Additionally, unlike other traffic analysis tools that only show organic traffic data, Similarweb also lets you see the distribution of your total traffic across different marketing channels, including direct traffic, social traffic, and referrals. We also exclude the top keywords, the top referrals that drive traffic, and the amount of traffic from social networking platforms such as Facebook, Pinterest, Reddit, YouTube, and Twitter.
The free version of Similarweb is good for basic traffic analysis, but if you want more technical analysis for a few years, use the premium version. Note, however, that Similarweb does not show traffic data for sites with less than 50,000 visits per month.
Ahrefs is mainly used for backlink analysis. However, it is also useful for analyzing website traffic. The Ahrefs Site Explorer tab gives you an overview of your website’s organic keywords and organic traffic by simply entering a URL. Below that, you’ll see monthly, yearly, and lifetime organic and paid traffic trends.
You can also see the list of organic keywords your website ranks for, the volume and traffic amount for each keyword, and where this keyword ranks in the SERPs. You can also filter out keywords based on metrics. Similar to keywords, you can also track the top pages of your competitors and filter them out based on traffic.
The Content Gap tool allows you to identify the pages or keywords your competitors are getting traffic from, but your website is not ranked. The goal is to close those gaps and improve your chances of getting into the rankings.
Ahrefs only shows organic traffic data, so it’s not very useful if your traffic mainly comes from other sources, such as social traffic. For more information on paid plans, please visit the Ahrefs pricing page.
Renowned digital marketer Neil Patel created Ubersuggest, a handy keyword and traffic analysis tool. It also works like the other tools in our list, showing you an overview of your monthly visitors and the organic ranking keywords that brought them in. An individual month traffic overview is available for almost a year .
In addition, you can see the number of visits to each page on your own or your competitors’ websites, as well as the social traffic those pages are driving via Facebook and Pinterest. This tool will also give you an overview of all the keywords that drive organic traffic to those pages. Additionally, a breakdown of total traffic for different countries can help you determine which locations are getting the most traffic.
Ubersuggest is much more affordable than other tools on the list of expensive pricing plans. Even though they offer cheap personal, business, and agency plans, they also offer lifetime subscription options. Even its lifetime subscription price is comparable to the monthly fees of other tools.The low cost makes Ubersuggest a go-to tool for digital marketers. Please see the Ubersuggest pricing page for more information.
The tools on our list can also help with keyword research, but if you’re not satisfied, try other free keyword research tools such as Keywords Everywhere, Soovle, and Google Trends. Great content ideas for your blog.
Easily analyze competitor traffic
The tools on the list can help you analyze your competitors’ traffic and plan your content strategy accordingly. be careful. Therefore, it’s a good idea to look at traffic from different sources and average it out.
In addition to these traffic analysis tools, you can also check the live traffic of your website using some tools. Try Google Analytics, Live Traffic Feed, Hitsteps and Watch Them Live.
