Organic traffic is the most important factor for your website. We know that higher organic traffic leads to higher conversion rates, which in turn leads to higher revenue. However, organic traffic is achieved with the help of higher SEO ranks.
Why is it important to have a high SEO rank?
SEO ranking is determined by content relevance and high quality, as well as other factors such as:
- back link
- page authority
Due to various changes in Google’s algorithm, the importance of SEO ranking increases year by year. Google wants to provide users with information that is most relevant to their queries. Use signals like backlinks and keywords to determine which of her websites are more relevant than others.
As such, SEO rank is an important ranking factor for any website. It’s imperative that your website ranks well in search engines and gets you more organic traffic. This leads to business growth and increased revenue.
The more traffic you get from search engines, the greater the pool of potential customers who visit your website, and therefore the higher your conversion rate.
5 Essential Content Marketing Tips to Boost Your SEO Rankings
Now that you understand the importance, let’s take a look at five essential content marketing tips to improve your SEO rankings.
1. Optimize your website for mobile phones
It’s important to understand that the majority of users are browsing the internet on their mobile phones today. According to Statista, 58.99% of his total web traffic was from his mobile users. Additionally, users spend between 1 and 3 hours each day browsing the Internet on their mobile phones. Therefore, your website should be adaptive. In other words:
- Websites should load quickly on mobile phones.
- Web pages must adapt to mobile phone screens.
- The mobile version should be lighter and faster than the desktop version.
Therefore, you should optimize your website accordingly. By doing this, you can create a website that is fully responsive to mobile phone audiences. In the process, you will get more traffic to your website.
As a result, you’ll notice your SEO ranking skyrocketing and more users flooding in.
The more your website adapts to mobile phones, the easier it is to attract mobile users. So optimize your website for mobile devices.
2. Keep everything simple: write easy-to-read content
If the content is incomprehensible, it is not achieving its intended purpose of helping the user/reader understand the concept. Remember that your blog or website content should always be kept simple and explained in layman’s terms.
So how do you keep it simple and create readable content? Here are some things you should do each time:
- If possible, limit sentences to 15 or 10 words.
- Write short paragraphs of no more than 3-4 lines or 4-5 sentences.
- Try to simplify complex ideas and define them in layman’s terms.
- Avoid using jargon unless absolutely necessary.
- Use simple words and avoid difficult vocabulary.
If you can’t keep your writing simple despite your best efforts, don’t worry. You can create content as needed and paraphrase overly complicated parts. Thanks to the wealth of tools available, it’s easy to paraphrase online.
3. Cross-link your website or blog
Websites that are not internally linked to each other have lower Domain Authority scores. This can cause your SEO ranking to drop and your website to see no traffic at all. To avoid this, you have to be careful with zombie/orphaned pages.
The best way to do that is to create a sitemap and link your content to each other. Reciprocal links help search engine crawlers understand that your website is internally connected and has actionable information. So always cross-link your website or blog to attract traffic.
4. Always watch out for plagiarism
As a content marketer, you need to watch out for plagiarism in almost any type of content you create. Plagiarism is extremely detrimental not only to brand reputation, but also to website ranking and credibility.
Even if you write something using your own words, even if you don’t intentionally incorporate someone else’s words, you should check your content for plagiarism. That’s because plagiarism can happen by accident, even in content from honest authors who don’t intend to plagiarize.
Dealing with plagiarism is pretty easy these days. All you have to do is use a plagiarism checker to find it. For this purpose it is strongly recommended to use a reputable plagiarism checker such as the one provided by Turnitin or Check-plagiarism. It is recommended.
Just do one of the following:
- Permanently remove plagiarized parts
- paraphrase the plagiarized part
- Put quotes around plagiarized parts to automatically relinquish ownership
- Create and use citations
5. Look for something original and different
Last but not least, create original and unique content. It’s easier said than done. However, that doesn’t mean you shouldn’t focus every time. Two to three high-quality blog posts each week are better than 10 posts of boring or unoriginal content.
That’s why we come up with our own topics and focus on originality. If you want, you can voice your opinion on your own topic or create an opinion-based blog. This way, your content is less likely to be duplicate or similar to other content posted in your niche.
These 5 tips will help you create great content for your blog or website. The idea is to make sure it’s original and unique every time. So make sure your audience and search engine crawlers prefer your content over others. As a result, you will see your website rank skyrocket.