From founder John Turner seed productionis the popular Coming Soon Pages solution for WordPress used by over 800,000 websites.
Getty
Want to take your search engine optimization strategy to the next level? If so, backlinks are one of the keys to success.
A backlink is a hyperlink from another site back to your website. It appears in various places on the Internet, such as social media, blogs, podcast interviews, etc.
The team at Google has stated several times that one of the key factors that algorithms look at when ranking websites is backlinks. This thought process makes sense because backlinks are essentially a seal of approval from other businesses.
When other reputable businesses actively share and promote links to your website, it shows Google that you can be trusted and provides helpful and relevant advice to the community. .
But building backlinks is easier said than done. Today, I will share some practical strategies you can use to improve your ranking on search engine result pages and ensure quality backlinks for your brand.
Publish long-form, valuable content.
If your goal is to get people to come back to your website, you need to give them a reason to do so. Placing a simple landing page next to your product catalog is not enough .
Focus on creating valuable long-form content for your blog. The deeper the post, the better. Ideally, your content helps users with their industry-specific goals and pain points while establishing them as experts.
One strategy I use is to include a stats section on the topic I’m discussing. These articles often see far more backlinks than articles without statistics. I think this is because people are more likely to share and link to posts if they have specific information worth telling to their peers, friends, and customers.
Review audience insights and cover topics that matter to readers and other industry professionals. This one strategy of his is the most effective way to build organic backlinks without leaving your website.
Reach out to journalists.
If you want to reach out to journalists online, there are plenty of opportunities to create backlinks to your site. A go-to resource here is Help a Reporter Out (HARO). HARO allows you to create an account as a resource and find writers, podcast hosts, and journalists who need help with your story.
Choose a category when you sign up and a daily inquiry list will be delivered to your inbox. As such, email marketing software owners may sign up for the Business and Marketing category. We can provide detailed, high-quality responses to requests for email marketing advice.
If a reporter chooses your answer to add to their content roundup or decides they want to interview you, they’ll get a backlink to your website.
Look for guest posting opportunities.
Guest posting is an old link building strategy, but it’s still valid today. This strategy involves looking for businesses and blogs that can profit from your content. Once you’ve found the right website, check the domain’s authority to make sure it’s reputable and trusted by Google.
Then find out if they accept guest donations. If so, send them an offer you think will interest your audience.
Let’s take another look at the email marketing SaaS I mentioned earlier. This type of business may partner with other brands in the same industry. We may choose to contact our hosting company or analytics solutions, to name a few. Consumers who need these products could also benefit from tools for growing and managing their email leads.
In many cases, we can partner with brands by writing guest posts on each other’s sites. This strategy helps keep your content fresh and exciting while helping build backlinks for your business.
Use Google Search Console.
Another powerful way to secure more backlinks is to find what worked for you before. Google Search Console (GSC) is a free tool that you can use to track many aspects of your site, including backlinks and top posts.
Use this information to discover what types of content other brands and consumers find useful on your website. If one topic or format gets a lot more attention than others, this could help create linkable content in the future.
You can also look at the Top Links section of the GSC to see which websites the content links to. Contacting website owners with guest post pitches or sharing previously published content that may be relevant to your audience is valuable.
Look for broken links off-site.
Finally, let’s talk about replacing broken links offsite. Every day, websites shut down, rendering backlinks virtually useless. This doesn’t look good for companies that decide to link to their own posts. No one wants to send readers to her 404 page.
You can proactively find broken links on popular sites and contact webmasters to provide alternative links that can be used in place of broken links.
I have found that if you are willing to step in and offer your help, most companies will accept your article and fix broken links in no time.This strategy requires a lot of time and patience. Weeks can go by without a broken link being found.
However, using this method to connect with one brand increases your chances of forming a lasting partnership with that company and getting more backlinks in the future.
In conclusion, building backlinks is a time-consuming process, but it is a necessary process for your company to thrive. Connect with companies and look for opportunities to create quality content. That way, the backlinks for your business will start accumulating.
