The editors of Solutions Review have put together the following list to spotlight some of the best free marketing courses beginners should consider taking on the Acadium learning platform. Solutions Review participates in affiliate programs and may earn a small commission on products purchased through this resource.
Marketing professionals are essential to the success of any company. However, as the market and best practices change, aspiring marketers must continually maintain and expand their skills. One of her best ways to maintain her skills and appeal to future employers is to enroll in marketing training courses. There are even free marketing courses aspiring professionals should consider taking. With that in mind, the editors of Solutions Review have compiled a list of the top-rated free marketing courses on the Acadium learning platform that marketers of all experience levels should enroll in to improve or expand their skills. rice field.
For those of you who don’t know, Acadium is a digital marketing platform that offers free marketing courses, hands-on marketing tasks to help marketers build their portfolios, and an unpaid apprenticeship program. All of their offerings are fully remote and offer flexible schedules available to learners.
The company also offers Acadium Plus, a premium 12-module program that uses real-world challenges and personalized coaching to recruit aspiring marketers through insight into key marketing concepts. It’s designed to.
Free Marketing Courses Beginners Should Consider Enrolling in Acadium
Free Content Marketing Course
Our view: One of the best things you can do to advance your marketing career is to invest in your content marketing expertise. Because these skills are often the backbone of all marketing strategies, regardless of industry.
Explanation: Content marketing is the backbone of nearly every company’s marketing strategy. Whether it’s content on your web pages, social media posts, or blog posts, content marketing has to attract prospects and convert them into customers. This free marketing course gives students access to 19 lessons for beginners covering the basics of content marketing. Specific subjects covered include blogging, video marketing content, content distribution, viral marketing, podcasting, editorial calendar creation, topic selection, analytics tracking, and more.
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free email marketing course
Our view: This course will improve and extend your ability to create, launch, and analyze email marketing campaigns that reach the right audience and nurture them down the funnel.
Explanation: If content marketing is the backbone of your marketing strategy, email marketing can be the muscle that helps kick it off. Email marketing is a proven strategy to nurture interested prospects down the sales funnel and convert them into loyal customers. The 15 introductory-level lessons in this training course introduce learners to the various email platforms on the market and the benefits each offers. Other topics and skills covered include email marketing methods, list building, website speed optimization, email permissions, email design, email segmentation, spam filters, automation, and Includes data analysis.
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Free Marketing Analytics Course
Our view: In this course, marketers learn how to use analytics to track the effectiveness of their marketing content and campaigns, and use that research to identify what works and fix what doesn’t.
Explanation: There are multiple ways to measure the effectiveness of your marketing strategy, and they all come back to analytics. This free training course includes 12 lessons covering everything from marketing data to platform-specific tools like Google Analytics and Google Data Studio. There are certain tools and topics that learners will be familiar with, such as key performance indicators (KPIs), benchmarks, data collection, audience reports, and account setup for Google’s Analytics and Data Studio products.
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Free SEO (Search Engine Optimization) Course
Our view: Enroll in this introductory course on on-page and off-page SEO best practices to learn how to optimize your marketing content for success.
Explanation: Starting a content marketing campaign is one way, but it’s not very effective if your target audience can’t find your content. That’s why search engine optimization (SEO) is so valuable. These concepts help marketers understand Google’s search algorithms and use them to develop content that ensures the right types of people find it. This 10-lesson course teaches aspiring marketers about on-page SEO, off-page SEO, keyword research, title tags, URL optimization, anchor text, link building, forum marketing, social bookmarking, and linkbait.
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free website design course
Our view: In this course, you’ll learn how to use marketing best practices to design a website that attracts, retains, and turns visitors into valuable customers.
Explanation: Designing an effective website is an important part of your marketing strategy, but it’s often overlooked. In this course, a marketer (even someone without proper graphic his design experience) will learn how to build her website for herself or an organization. Learners will familiarize themselves with the tools and features of leading his website development platforms such as Wix, WordPress and Squarespace.
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William Jepma is an editor, writer, and analyst for Solutions Review, specializing in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Process Management (BPM), and Marketing Automation. You can connect with him on LinkedIn or email him at wjepma@solutionsreview.com.
