Search engine optimization is an ever-changing field. That means marketers, novices and veterans alike, can benefit from her free and paid SEO courses.
Search engine optimization (SEO) is one of the top skills that marketing professionals and business owners need. But understanding the ins and outs of this art form, which is at the core of the success of every brand with an online presence, is becoming more difficult by the day.
This article discusses SEO courses and certifications that can increase your knowledge and advance your career.
Importance of SEO
Nearly 30% of all global web traffic comes from search engines, and according to a Statista report, Google has dominated the search engine market since its introduction in 1997, and by 6 in 2021. It maintains a market share of 92.47% as of March. Google’s biggest rival, Bing, has only 7% of his market and Yahoo has 2.85% of him.
Clearly, if a brand wants to optimize their website for search, Google is optimizing it.
Over the years, Google has made thousands of updates to its search engine algorithms. His SEO techniques that worked one year may not work the next. For website developers and marketing professionals, keeping up with the latest changes in SEO is an essential part of the job. Luckily, you can stay up to date with his various SEO courses and certifications.
About 64% of marketers and 63% of brands actively invest time in SEO, according to HubSpot’s 2021 report. With the difficulty and challenges of getting your website to appear on the top search engine result pages (SERPs), there is tremendous pressure to learn as much as possible about SEO tactics and strategies.
Jessica Zhao, CMO of Spacewhite, a low-waste, non-toxic cleaning products provider, told CMSWire that SEO is something many small business owners don’t think about, but it can make a big difference in how fast their business grows. He says it can bring.
“There’s a lot of momentum when you’re new to the space. Getting the right SEO right from the start can help drive that momentum. For anyone considering a career in SEO, there’s a free introductory course.” is best to determine if you are genuinely interested and excited to learn more.”
Related article: No-Click Search Results: The SEO Debate Continues
Google Garage/Coursera
Google Garage, along with Coursera and the University of California, Davis, offer a 4-week SEO Fundamentals course. The course begins with an introduction to on-page SEO (11 videos), off-page SEO (4 videos), and technical SEO (7 videos). videos) and finally, keyword theory and research (6 videos).
Unlike many free Google Garage courses, the Coursera SEO course requires a membership to Coursera. The platform offers a 7-day free trial, after which it costs $59 per month.
Your Coursera subscription includes 28 other SEO courses including:
- search engine optimization
- Google SEO overview
- Advanced Search Engine Optimization Strategy
- Increase SEO traffic with WordPress
- Brand Marketing and SEO Tools with Wix
Greg Rose, chief experience officer at customer education platform provider Intellum, told CMSWire that Intellum is partnering with technology industry leaders such as Google, Facebook, Amazon, and Twitter to deliver world-class customer education and certification. He said he was offering the initiative.
Rose says each of these programs should include:
- A great user experience that streamlines the process of accessing required educational content prior to assessment/exam
- Deep understanding of learner personas and the competencies each persona needs to acquire or improve during the certification process
- A clear strategic reason for offering accreditation
- A scalable certification program that can grow and flex as the above things grow
HubSpot Academy
Offering courses on a variety of subjects, including marketing, sales, and service, HubSpot partners with over 500 colleges and universities to align their curricula with industry expectations.
“HubSpot SEO Certification is a great choice for content creators, marketers, and anyone looking to hone their SEO skills on a tight budget,” said Jon Buchan, CEO of Charm Offensive. increase. various niches. “
HubSpot’s SEO certification course is comprehensive, includes 24 videos, and gives marketers everything they need to become proficient in SEO. Starting with an overview and introduction to the course, it is broken down into specific topics, working through the basics and progressing to more specific aspects of SEO. The duration of the course is approximately 3 hours.
Each lesson contains several videos and most have a resources section with video slides, transcripts, links to SEO tools and websites mentioned, and links to related articles and blogs . After students watch the video for each lesson, they will have the opportunity to take short quizzes to see if they retain the information and work through the SEO worksheets.
The exam contains 60 randomly drawn questions from a total of 73 questions, all answered with video and transcripts. The exam takes about an hour, but the student has three hours for him. A student must answer at least 45 (75%) questions correctly to pass, and if she does not pass the first time, she must wait 12 hours before retaking the exam.
Upon passing, students will be provided with a digital certificate that can be displayed on their LinkedIn profile or website. HubSpot SEO certifications are valid for one year.
Related article: Everything you need to know about HubSpot’s SEO certification
LinkedIn Learning
LinkedIn Learning (formerly Lynda.com) isn’t free, but it’s priced well enough for any SEO or marketing student to consider. Over 800 of his SEO courses, learning paths and videos on search engine optimization.
The learning platform has a one-month free trial period. After that, you can choose a monthly subscription for $39.99 or an annual subscription for $26.99 per month.
Your LinkedIn Learning subscription also includes LinkedIn Premium, giving you full access to LinkedIn Learning at no additional cost if you’re already a LinkedIn Premium subscriber.
LinkedIn Learning’s Becoming an SEO Expert program has 10 individual courses, including:
- Learn Local SEO
- SEO: Keyword Strategy
- SEO: link building
- Basics of SEO
- SEO: Videos
- International SEO
- SEO: Optimize Your Social Media Profile
- Marketing Tools: SEO
- technical SEO
- SEO: e-commerce strategy
Individual courses include videos and practice files. After successfully completing each course, students receive a certificate that can be displayed on their LinkedIn profile.
Mr Rose said:
Joost Academy
The Yoast SEO WordPress plugin is used by nearly 10 million websites, more than any other SEO plugin for WordPress. Yoast Academy comes from the same people who provided the plugin and offers free membership for several courses, including two of his SEO courses.
- SEO for beginners: It includes What Is SEO, Content SEO, and Technical SEO, each covering 4 topics, and a quiz at the end.
- Yoast SEO for WordPress: For users of the WordPress block editor, we’ll show you how to set up and use the Yoast SEO for WordPress plugin.
A premium Yoast membership for $99/year also includes courses in Local SEO, eCommerce SEO, SEO Copyright, Site Structure, Keyword Research, All-Around SEO, Technical SEO, and more.
Related article: How to Use Keyword Density in Your Modern SEO Strategy
Allison course
Alison offers over 4,000 courses, all free, covering business, sales and marketing, health, languages, and construction. Alison offers several of her SEO courses with certifications including:
- Fundamentals of YouTube Marketing and Search Engine Optimization
- Build a WordPress site that attracts free traffic
- Bing SEO Overview — Revised
- YouTube marketing and YouTube SEO basics
Each course contains several modules with multiple topics. For example, YouTube Marketing and Search Engine Optimization Fundamentals includes his four modules:
- YouTube Hacks: Tricks and Features
- Create quality YouTube content
- YouTube marketing and promotion strategy
- course evaluation
After completing each course, students can purchase a digital (or printed) certificate that can be shared on social media, LinkedIn, and more.
final thoughts
Search engine optimization is a skill that has become an art form over the last 20 years. As SEO evolves, the professional seeks out her SEO courses and certifications to keep her skills up to date and provide value to current and future employers.
With free and premium courses available for all skill levels, both SEO students and professionals can learn at their own pace.
