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Search engine optimization (SEO) affects your website’s visibility online. Good SEO means more page traffic, and you are more likely to sell your products and services to a wider audience. No matter how good your product is, or how well your website is designed, without an SEO strategy, your chances of ranking on Google and other search engines are slim.
How important is SEO?
Of course, we already have other marketing efforts to drive viewers to our website. You’re spending money on advertising, perhaps partnering with content creators to post links to your page.
If you’re getting traffic from other sources, that’s great. But did you know that organic search is worth five times more than Google Ads because over 90% of his website traffic comes from search engines.
Users who land on your page from a search engine are more likely to convert, especially because they searched for your brand, product or service. Conversely, someone who saw your ad and landed on your page may not have intended to check your website before.
Unlike organic search, this is intentional and paid marketing efforts can disrupt the user experience. Additionally, websites that go too deep into Google search pages can lose credibility.
Related: 7 reasons why SEO is important for every startup
What is an SEO strategy?
An SEO strategy will improve your website’s search engine rankings and increase organic traffic. A complete SEO strategy should address his SEO in the following three types.
- On-page SEO: Focus on the content on your website to ensure it meets your specific search queries. A key factor that influences onsite SEO is the quality and uniqueness of your content.
- Off-page SEO: Focus on strategies that take place outside of your website to improve your website’s credibility and ranking. Link building is the backbone of any off-page SEO strategy.
- Technical SEO: Technical SEO deals with the backend aspects of your website and helps you rank higher. Good technical SEO means fast page load times, all functional pages, and structured data.
Related: This is why SEO is important for every business
Simple SEO Strategies to Boost Your Rankings:
1. Content is everything
While Google has made significant changes to its algorithm over the past year, content has long been a priority. Consistent publishing of compelling content is the biggest factor influencing rankings. This means that not only should your website have plenty of keywords, but you should also create quality content that is unique and provides value to your readers.
Google goes beyond SEO techniques to ensure the quality of your copy. Beyond your usual call to action, it should stand out from other similar pages.
If you have an e-commerce business, creating a blog to complement your main page will answer your audience’s questions and help you rank higher in search engines.
One of the factors Google checks is whether your content is up to date. Using a blog to update your website with fresh content becomes much easier. Additionally, blogs help you reach a wider range of search queries and increase your average visit time.
There has been some debate about the ideal blog length, but according to a 2021 HubSpot study, the ideal blog post length for SEO should be between 2,100 and 2,400 words.
2. Create a list of keywords
Keywords are no longer the essence of your SEO strategy, but they are still essential for page optimization. Use our keyword search tool to find a list of keywords related to your niche.
If you are a new business, targeting low-competition keywords is a good idea to increase your chances of ranking, and getting more organic traffic to your website is a good idea. Of course, these keywords should be meaningful for the type of content on your page.
3. Know what your audience wants
Many people make the mistake of creating content to boost their page ranking — this technique backfires. You end up with a page full of keywords that aren’t relevant to your business. Consider creating accurate buyer personas to understand what your audience wants. Then you will know your audience’s motivations and what content can meet their needs.
4. Build quality links
A backlink is when another website links to your website. This is one of the most important factors influencing rankings and a great way to get organic page traffic. This means that you can’t rank on page effort alone.
Top websites can get backlinks naturally and building connections with reputable websites is essential. One of the best ways to get backlinks is to send genuine outreach emails to her website that you link to.
Email Blast works, but many marketers overuse it, making it less effective. That said, there are plenty of resources on the web to put your creative juices to work and develop creative ideas to set up your outreach campaigns. When running outreach campaigns, be courteous, honest, and always try to provide value first.
5. Don’t upload large files to your page
Images and videos definitely add value to your content and help attract more visitors to your page. However, these files can grow in size, which in turn impacts page load times.
Page load time is one of the factors that influence page ranking, and mobile-friendliness. Check out these factors and what admins can do to maintain them.
Many plugins and tools allow you to reduce file size without compromising quality. Please do not upload high resolution images. As a best practice, keep it under 500 KB.
Related: 10 Must-Have SEO Strategies for Entrepreneurs to Increase Traffic
As with any business strategy, it takes time to see results. And instead of reaching for the star, always make his SEO goals more specific and responsive to business needs. This makes it easier to track and measure progress.
Algorithms are always changing, so you need to stay up to date with the latest changes and familiarize yourself with best practices.