Nearly every accounting firm now understands the value of optimizing the content of their web pages to maximize their position in potential clients’ search results. Known as “on-page SEO,” this form of search engine optimization has been incorporated into web page redesigns and marketing/communication strategies for years.
“Off-page SEO”, on the other hand, can be more difficult to generate, but substantially more when it comes to improving search engine rankings and increasing the visibility of the company and its key talent. It’s a lot of fun. Off-page SEO strategies focus on increasing the ranking of a website or sort he leader based on explicit or implied endorsement from third parties, so-called “earned media” awareness. Online mentions of companies or individuals on pages related to the accounting profession, business community, or target sector, combined with backlinks to those websites, indicate their level of online authority and respect and improve SEO rankings. lead to an improvement in
There are several ways companies and their thought leaders can improve their online visibility and off-page SEO results. These digital PR strategies are focused on generating media visibility that strengthens the online goodwill of thought leaders and their companies, using the support of third-party content providers.