This post is sponsored by Bright Data. The opinions expressed in this article are those of the sponsors themselves.
As you know, all SEO professionals learn and use the same methods to build their SEO strategy.
So how do you discover the hidden gems that help propel your local brand to the top of search engine results pages (SERPs)?
How can I go from being a mere pro to being an SEO expert?
Where can I find actionable insights to help me claim top SERP positions?
Expert digital marketers know that to get the top spot in SERPs, you need to understand how SERPs work.
solution: Actionable search insights can be found in the SERP API.
Being able to know what’s taking or breaking the top spot in searches can help you craft a winning strategy.
Expert digital marketers use SERP APIs (SERP scrapers) to create:
- brand sentiment strategy.
- An online reputation management (ORM) strategy.
- Improve your keyword ranking strategy to change your positioning and increase your visibility in search engines.
Before we take the first step towards a stronger local SEO strategy, let’s take a closer look at what a SERP API is.
What are SERP APIs?
The SERP API is an automated tool that retrieves public web datasets from SERPs.
They focus on providing web data from paid and organic search results for various keywords and queries typed into search engines.
With the SERP API, you can outperform your competitors in the following ways:
1. Automatically target unique parameters including:
- Location (city-level targeting).
- language.
- filter.
- safe mode.
- terminal.
2. Automatically analyze various search engine features such as:
- map.
- shopping.
- trend.
- Hotel.
- Flight.
- news.
- more.
These two automated public data sets help:
- Watch your competition.
- Discover hidden trends.
- Improve your paid advertising campaigns.
- Reveal content gaps.
- Understand how your content works by region.
SERP API Screenshots, October 2022What is the SERP API used for?
A SERP API, especially an automated API like Bright Data’s SERP API tool, can help you:
- Easily spot harmful reviews and bad press to repair your reputation.
- Create an SEO keyword strategy based on real-time web data, not historical data.
- Build a content strategy that helps search engines understand your business and rank higher.
- Discover the best backlink opportunities.
- Automatically gain insights and save time during the SEO research stage.
1. Find bad reviews, fix them and press them to increase your SERP ranking
You can use the SERP API to manage your organization’s online reputation.
Worried about bad PR? Get alerts and stay ahead of them.
Wondering if your products are showing up poorly in the SERPs because of bad reviews? Find out in seconds.
SERP API empowers you and your team with online reputation management (ORM).
How? Quickly scrape all published web data from search engines and see at a glance which pages rank highest for positive and negative reasons when searching for your brand’s keywords or your product’s keywords I can confirm.
Our automated SERP API tools show you how your brand is generally positioned and how that position is affected by these factors.
From here you can develop a good strategy to counteract negative content with positive content. Optimize brand reputation and reach by leveraging insights drawn from SERP web data.
for exampleSEO teams can see their reviews and ratings against their competitors and monitor negative press and comments about your brand.
With our automated SERP API, you can quickly see the types of websites that appear first in searches and whether those websites are well-positioned for your brand.
2. Use real-time keyword research and web data to build your strategy
Traditional SEO tools provide insights based on historical data, providing results and data from a week or more ago.
In many cases, users are not given the option to search by city or other advanced parameters. Search engine results for keywords in Miami show up differently than they do in Orlando, so this becomes a problem for his SEO specialists locally.
It’s time to stay ahead of the competition by creating strategies from real-time web data.
How? The SERP API provides real-time scraping of public web data from search engine result pages regardless of country, city or location, making it ideal for international and local SEO.
You can build local SEO and ORM strategies to improve your brand’s rankings everywhere in real time.
With our automated SERP scraper, you can:
- Track changes in local search engine results or rankings compared to your competitors.
- Reveal trends for specific keywords, descriptions, and links.
- Optimize your advertising campaigns.
- Find untapped backlink opportunities.
- Duplicate data that affects search position.
3. Automatically see search trends and find content gaps
Use the SERP API to discover search engine trends and uncover gaps in your content marketing strategy.
Web data collected from SERP APIs helps you identify new trending content ideas such as blogs, articles, and videos, and create and manage high-quality content that generates organic traffic.
How? With our automated SERP API, you’ll instantly know what to include in your 2023 content strategy.
4. Instantly Know Your Most Effective Title Tag, Meta Description, and Backlink Opportunities
The SERP API retrieves titles, tags, and descriptions from SERPs.
This means you can see the content you want without browsing through hundreds of SERPs.
We can use this information to better optimize our pages and make them appear higher in searches than our competitors’ pages, products or services.
How? By scraping competing results, public websites, and content, you can identify areas to improve your own title tags and meta descriptions.
You can also find untapped backlink opportunities to further enhance your page and be the first to appear in trending search results.
Best place? This can be done automatically.
5. Automate SERP scraping tasks with SERP API
The SERP API can automate the process of scraping SERPs.
If you’re a local business with many locations, or an international SEO professional who uses local SEO strategies for international rankings, you’re familiar with: A variety of factors, such as location, search history, etc., can affect the results you see on a page. terminal.
Also, SEO agencies have multiple clients, and manual scraping of each one can take hours.
As a result, manually inspecting SERPs to return accurate real-time results is impractical.
How? SERP scrapers allow you to automate and pull web data from countless sources at once, allowing your team to collect large amounts of data at a faster pace and gain a clearer picture of your position in search results.
Many web data providers offer SERP APIs that require little experience to scrape web data from result pages.
These tools are specially designed to target all major search engines.
As with data collection infrastructure, some tools come with unblocking technology and, more importantly, data providers automatically open the SERP API after search engines make changes to their results pages. Updating ensures accurate, uninterrupted real-time web data collection.
This is very important given that SERP structures and algorithms are constantly undergoing changes and new features are being added to these pages more frequently.
Equip your SEO team with secure SEO automation today
The SERP API provides the additional tools you need to optimize your strategy for ORM, localized SEO, content optimization, real-time rank tracking, and other SEO-related projects.
With the help of the SERP API, collecting accurate real-time SERP web data has become a much more manageable task, allowing SEO teams to connect directly to different audiences and SERPs around the world.
Test Bright Data’s SERP API today!
Test our automated SERP API now
