If your business is in the process of launching a new product or service, we recommend working with a public relations (PR) agency to double your bandwidth. When it comes to getting your company’s name out there in the market, there is no substitute for partnering with organizations to get as much exposure as possible to educate potential clients and customers about your mission and offerings. .
Below, six members of the Forbes Human Resources Council share how working with a PR firm has increased brand awareness and revenue for their organization.
1. Connect new audiences
PR agencies can play a key role in helping businesses increase brand awareness and reach new audiences through targeted and effective public relations efforts.Our PR Firm helped IBPROM establish strategic relationships with major media outlets and influencers, including Forbes, to ensure coverage and mention of the company’s brands in relevant publications and major platforms. -Joseph Soares, IBROM Corp.
2. Increased organic website traffic
Partnering with a PR agency has significantly increased brand awareness and profitability. There are various ways to measure this impact. What was most meaningful to me was seeing an increase in his website traffic, LinkedIn visits, and inbound lead flow in the week after the article was widely released. This was the right approach to quantify the value of PR for us. – Mark Sinatra, AspenHR
3. Branding and placement assistance
A public relations firm may be able to assist you in branding and positioning your organization.There are many publications and associations that some organizations may not be familiar with. Public relations firms typically know the best go-to-market plan to promote their organization and have direct contacts so they can scale up their efforts in a timely manner. – Neustar Security Services, Nakisha Griffin
The Forbes Human Resources Council is an invitation-only organization for HR executives in all industries. am i eligible?
4. Get expert guidance on marketing recommendations
Using a professional PR firm that understands marketing communications can help especially with the target segment you have.The agency will help you find the right creative content and media that will get the most visibility and consideration for your proposal. Because it allows us to make evidence-based recommendations. An important factor to note is that all messages are receiver-centric, not sender-centric! – Prithvi Singh Sheergill, Entomo
5. Expansion of the DEI brand
By partnering with ClearEdge Marketing to build a proactive and strategic PR program, Bridge Partners is helping brands engage in diversity, equity, inclusion and executive search within the media outlets that matter most to their audiences. And I was able to expand the message. Increased brand awareness and third-party validation helped us influence client conversations and grow our business. – Tory Clarke, Bridge Partner
6. Broader publication opportunities
Partnering with a PR agency provides valuable publishing opportunities. Posts on company blogs and social media pages are only visible to followers of those pages. But an article in a widely read business publication can introduce your company to new audiences, position your employees as subject matter experts, and generate millions of dollars in promotional value. . – John Feldman, Insperity