Find out why technical SEO is so important with these 5 tips to boost your site’s ranking on Google
Every company, regardless of size or geography, has competitors. Standing out online is difficult and requires a certain skill set. That’s where technical SEO comes in.
This marketing technique optimizes your site so that search engines can browse and index your site. The best way to achieve this is to hire a technical his SEO agency to improve your results. Scroll down to see why.
What is Technical SEO?
Technical search engine optimization (SEO) is just one piece of the SEO strategy puzzle. Apply tactics to your site structure that help you reach the top of the search engine result pages (SERPs).
Why Technical SEO Matters
Your house may be architectural magazine-worthy, but it doesn’t matter if the siding is falling off.The same principles apply to your website. You need relevant and useful content and a solid structure to keep users engaged for as long as possible.
For this purpose, technical SEO will help you create your site.
- Fast loading
- mobile friendly
- High ranking in SERP
- Easy to use
- good looking
- safer
Let’s take a closer look at each bullet point.
Fast loading
Slow loading websites are the worst. If your website loads slowly, your website will lose readers and lead to high bounce rates. Technical SEO helps build structured data and speed up your site. Page speed is a ranking factor. The amount of JavaScript on your site is inversely proportional to your loading speed.
mobile friendly
According to the Internet Traffic from Mobile Devices 2022 study, 92.1% of Internet users use mobile phones to access the Internet. A website that is not mobile friendly is a death sentence for your online business.
Tech SEO ensures your website runs effectively on a variety of devices and screens, increasing mobile traffic while preventing Google from penalizing you for lack of mobile optimization.
High ranking in SERP
A higher ranking on search engines like Google means more traffic to your website. Some of his technical SEO errors to avoid include:
- Missing page
- Broken link
- bad redirect
- slow page loading
These oversights cause the audience to turn away and head elsewhere. Google’s algorithm detects this and lowers the website’s ranking accordingly. If everything is working correctly on your website, the opposite happens.
Making sure everything works perfectly is the goal of technical SEO.
Easy to use
Modern users are short on patience and time. They want quick and easy access to spot information.
Therefore, content should be useful and accessible. By engaging with your users’ experience, you can attract traffic and engagement to your site.
safer
Technical SEO also improves website security by using HTTPs encryption. By doing so, the website is less likely to be exposed to threats.
Prepare your site to appear in SERPs
Here are some technical SEO tips for setting up your website to look good in SERPs.
- A clear URL (Uniform Resource Locator) structure helps Google find it.
- Use breadcrumb navigation to make it easy for users to return to previous pages. A simple, easy to find menu should do the trick.
- Add HTML (mostly), JavaScript (less so), and CSS (if needed) to the technical SEO space to improve your code. This makes it easier for search engines to find your code.
- Try Google while crawling, indexing and rendering your website to improve your technical SEO strategy. You can do this using Google’s free tool called Google Search Console.
Now you know why technical SEO is so important to your business and why it’s often called the cornerstone of your SEO strategy. SEO consists of three elements: technical SEO, on-page SEO, and off-page SEO. Each part is essential to secure a top position in the SERPs. But that’s another story for another article.
