Imagine this: You are the marketing coordinator, responsible for engaging consumers with your brand. You have to please your boss. However, when we check the funding, we are disappointed. You may be wondering, “How can I make a lot of money with a small marketing budget?”
As the founder of a digital marketing agency, I realized that the myth that you need an endless, explosive marketing budget to reach anywhere online is a myth. Let’s be honest, you can be successful even on a tight budget if you start with a good strategic plan and aim for realistic and targeted results.
Digital marketing doesn’t have to be expensive.
From my point of view, digital marketing shouldn’t be expensive. You should plan the channels and resources you allocate across your marketing efforts. Regardless of which platform you’re working on, whether it’s SEO, pay-per-click advertising, or social media marketing, careful strategy and refinement can dominate it.
You can choose to work with an agency to help, or you can do this yourself. Be aware that it can be exhausted. Weigh all the options at hand and rule out the ones that can eat up your marketing dollars unnecessarily.
Luckily, even beginners can take some simple steps to get traffic without spending too much money. is best to start with.
Here are some ways to start generating website traffic:
1. Use search engines to your advantage. A little SEO insight may be needed here, but in a nutshell, you want to get as much traffic as possible from this organic platform. , optimizing your content and website. There are some free tools that you can easily find online.
2. Check for broken links. Broken links on your website mean you lose leads and customers. Review your website to see if there are any URLs that need fixing. This is an easy way to get back traffic that would otherwise be missed.
3. Evaluate who is talking about you. Anyone writing or talking about your brand but not linking to your page? Consider reaching out to them and politely asking them to do so. This will help you get more opportunistic traffic.
4. Update outdated content. this is a big one. If you’ve been blogging hard in the past, take a quick look at Google Analytics to see what content works best. Update these posts with new stats, facts, quotes, and images that catch your attention. Inform your audience that it has been updated as a call to action at the end of the article and read:[UPDATED for 2020]” tag to the heading.
5. Use manual outreach as a sidekick. I love going back to authentic relationships and connections to build brand links and awareness. It means searching the web for people in the industry you are working with. You can offer them an incentive to write about your business and help their followers become your followers. Think of this as digital public relations, also known as outreach.
6. Update ranking content. Use your SEO tool of choice to see what content ranks on Google’s second page. This is the kind of content you want to update, optimize, and show on page one. It’s a simple fruit that pays dividends in return.
Generating website traffic with a limited marketing budget can be overwhelming. There are many aspects that need to be coordinated, but you need to make sure that your branding and style guides are followed. But by setting honest expectations and following the steps outlined above, you can get your brand out there for a limited cost.