Amy Catley Uptime legal pageis a digital marketing agency for law firms.
Did you know that digital marketing budgets are increasing year over year? Digital marketing spending in 2022 is up 15.6% from $521.02 billion in 2021. Compared to traditional marketing, which decreased by 0.7% from 2021 to 2022, it becomes clear where to invest time and money. .
And while many law firms lean toward traditional marketing, investing in digital marketing can often bring more leads and clients to law firms. . But how do you start?
In this article, we’ll discuss the importance of internet marketing for law firms and give you some tips on how to be successful.
Why law firms should invest in digital marketing
There is a common misconception we hear about digital marketing. It’s hard to understand (and prove) the value of a digital marketing campaign. Small businesses also struggle to think of investing time and money in intangible marketing. However, it’s important to understand that there is a definite ROI for every dollar and minute spent on marketing, whether it’s social media, content, email, or all of the above. And revenue doubles over time, especially for content.
The secret of digital marketing is consistency. It is not good for him to publish only one blog in a few months. Instead, focus on creating consistent, high-quality digital marketing materials that will give you the results you need.
Your website (and business) cannot advertise itself. Without marketing, it’s hard to get your small business recognized in a sea of competitors.
Investing in digital marketing for a law firm is just as important as an e-commerce store. We have thousands of potential clients entering their legal questions into Google. Questions that can be answered on your website. And that’s just the tip of the iceberg.
6 tips for law firms looking to master digital marketing
Deciding which aspects of digital marketing to focus on can be difficult. The most successful law firms invest in several different areas that make the most sense for their firm. With that said, here are 6 tips to help you get started.
1. Research your target client.
To determine which areas of digital marketing are worth your time, you need to have a good understanding of your target clients and their online behavior. So what are they searching for online and where are they?
You probably already have a good idea of this. But if not, interview past clients and dig through files to gather information. Knowing how they feel and what they want can help you target your marketing.
For example, someone looking for a lawyer will want to hire someone they can trust and trust. In that case, reviews and testimonials can help.
2. Determine your digital marketing goals.
What do you want in digital marketing? There are many different metrics that can be measured.
• Total website traffic.
• Number of leads.
• Number of positive reviews.
• Number of consultations scheduled.
• Cost per lead.
• Website conversion rate.
These are all valuable metrics you can use to measure your digital marketing success. Ultimately, it enhances the firm’s ability to acquire new clients, retain clients, and grow the firm’s brand. Tackle her one section of the marketing funnel at a time, improving each step of the customer journey.
How do you choose which goals to focus on? It depends on how your website works. If you don’t have many visitors, focus on increasing your traffic. If you have a lot of traffic but a low conversion rate, make it a priority to improve it.
3. Know which marketing channels you want to prioritize.
Let’s say you decide you want to increase your traffic. Which channel do you use for that?
There are many options you can use to increase your traffic.
• Social media marketing (paid and organic).
• Paid online attorney directory.
• Website SEO.
• Pay-per-click (PPC) advertising.
You’ll be most successful if you work on several different channels at once, such as blogs and PPC.
4. Maintain a blog.
Blog posts are one of the most effective content formats. A blog as a law firm is where she can answer the search queries her target audience types into her Google. Google (and your audience) appreciates consistent content, so I recommend he publishes content at least once a week.
Focus on creating inclusive, high-value content. Long content outperforms short content in rankings, so don’t sacrifice quality.
In addition to improving your ranking, you can use your blog to share company and industry news, staff information, and timely updates.
5. Make sure you have a call to action (CTA).
What do you want your readers to do after reading your blog?
All great content needs a call to action to push readers down the sales funnel. Whether it’s a blog, email, newsletter, or consultation, make sure you have a CTA.
CTAs are designed to elicit desired actions from prospective customers. Guide leads through their buyer journeys and ultimately conversions.
6. Measure your digital marketing results.
Once you know your goals, your key performance indicators (KPIs), and the channels you use, you need to track your results.
You can prove the ROI of your digital marketing by having a clear picture of where you are and where you are going. It also helps identify what is working and what is not, and where to shift priorities.
Taking your law firm to the next level with digital marketing
A thorough digital marketing strategy is key to a law firm’s success. It’s a lot of work, but if you invest your time and money wisely, you’ll reap huge rewards.
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