Be careful, google. A new player has appeared on the search engine scene.
Sure, we’ve heard this before, but this time it’s serious.
ChatGPT (Generative Pre-trained Transformer) is a language-focused large-scale learning model.
Uses artificial intelligence (AI) and large amounts of data to interact with users in a conversational fashion to answer follow-up questions, admit mistakes, deny inappropriate requests, and challenge false assumptions. You can even chant.
This OpenAI-developed chatbot isn’t a direct competitor to Google, but it’s itself changing the way searches are performed. This dramatically changes the shape of search engine optimization.
This article looks at this technology and describes the innovative ways leading search engine optimizers are already using it to do their job.
What you can do with ChatGPT
We are just beginning to harness the potential of using machine learning and artificial intelligence for SEO and marketing.
ChatGPT allows you to participate in discussions and answer questions in a very human-like way.
You can write essays, fictional stories, poems and even advertising copy. This is enough to make professional writers like me a little worried.
Because it can be used to create content with precision, the New York City Department of Education has already banned its use for fear of cheating.
But more than content, ChatGPT is smart enough to use for writing meta descriptions and debugging code. At the moment it’s a time consuming technical process to use for coding, but it’s safe to assume that it will become much easier as the learning model grows.
It can also be used as a search assistant, providing answers to queries in a clear and concise format, saving users the trouble of searching multiple web pages to find the answer to their question.
For example, if you’re looking for a recipe for Beef Wellington, sort through dozens of blog pages and scroll through long tales of how your blogger grandmother once prepared this dish for Winston Churchill. Instead, use ChatGPT for a list of ingredients and preparation instructions.
ChatGPT screenshot, January 2023As an SEO expert, this might sound a little scary.
But instead of worrying about AI technology, embracing it might be a good move.
There are many ways to use it to streamline your work and make redundant or repetitive tasks more efficient.
See how cutting-edge SEO pros are already using ChatGPT.
How SEO Pros Are Already Using ChatGPT
1. Create content
Creating content can be a pain, especially if you don’t have a seasoned (and humble) writer like me on your staff.
Can ChatGPT do this? canbut perhaps Do not use to write web pages or blog posts.
In 2022, Google Search advocate John Mueller declared that the search engine considers content created using artificial intelligence to be spam, violating the company’s guidelines.
At this time, our algorithms are able to identify and penalize AI-generated content, even those that use anti-detection algorithms.
Human supervision should always be used when working with AI.
However, anyone can safely use ChatGPT to create content for social media posts, email pitches, PPC landing page copy, and even ad copy. It also makes a great brainstorming tool.
I asked ChatGPT, “What is SEO?”
ChatGPT screenshot, January 2023In response, I received three well-written paragraphs outlining search engine optimization.
As long as you’re careful, ChatGPT can help streamline many redundant content tasks, such as ad variations. everytime carefully check the generated content, This is because it may contain inaccurate information.
2. Keyword research and analysis
understood. I’m not willing to risk penalties for creating content using ChatGPT. This doesn’t mean you can’t harness its power as part of your content strategy.
ChatGPT makes keyword research virtually effortless.
All you have to do is open the chatbot, enter some target keywords, and ask for related keywords. ChatGPT builds a list of relevant keywords based on its understanding of search results.
To try out this feature, I searched a list of keywords related to banking software providers.
After a while, the chatbot presented me with a list of keywords and phrases that would have taken far longer to come up with traditional keyword research.
ChatGPT screenshot, January 2023It can also be used to determine competition for various keywords.
As a rough example, we asked them to decide which was easier to rank: ‘basketball’ or ‘twin net’. We already know the answer, but it was nice to see a chatbot power it up.
ChatGPT screenshot, January 20233. Formulation of content strategy
Ok, I’ll admit, this blew my mind. If I hadn’t seen Joe Speiser’s next tweet, I wouldn’t have even thought of it.
6/ Outline your content marketing strategy
As an example,
We asked Chatbot for AI SaaS content strategy.
It’s pretty basic, but
But until you have a detailed roadmap, you can ask Chat to extrapolate each point. pic.twitter.com/QxcvKNHJNK— Joe Speiser⚡️ (@jspeiser) January 2, 2023
That is correct. You can ask ChatGPT to outline your content marketing strategy.
They don’t return detailed plans (you can probably ask for them), but they do provide a high-level tactical set of content relevant to the specified fields.
One caveat that comes to mind when adopting a chatbot-generated content strategy is the concern that your closest competitors might do the same. So you all write pretty much the same blog posts about “the benefits of AI,” “how AI SaaS can improve efficiency,” and so on.
4. Better understand search intent
To me, this is the most interesting SEO-related possibility that ChatGPT presents. That is, the ability to drill down into search queries and explore search intent beyond words.
Yes, Google has tried to do this, and has improved dramatically over the life of the search engine, but to quote Kieran Flanagan’s tweet, ChatGPT takes your query and often improves it. increase. ”
4/ Added value:
Among the many examples, ChatGPT offers additional hints that searchers may not have thought of.
Google receives your query and attempts to answer
ChatGPT takes your query and often improves it
A great example from the great research done by @HelloSurgeAI pic.twitter.com/ZeDJGWP2VR
— Kieran Flanagan 🤘 (@searchbrat) January 3, 2023
While this chatbot beta isn’t yet connected to the internet, ChatGPT’s ability to learn will allow it to dramatically understand what each search is asking for, providing information searchers didn’t know they had. It seems that there is even something to do. they were looking for.
As an SEO professional, you don’t have to say that creating content to better answer questions will skyrocket your rankings. ChatGPT can help you with that.
5. Generate Good SEO Titles
Ask any writer, and they’ll tell you that titles are one of the most difficult things to write, especially for SEO purposes. A lot of the time they end up as dry stuff like “how to build backlinks” or the boring equivalents.
To spice things up, I asked ChatGPT to provide me with a list of page titles about backlinks, and I got back 10 choices.
ChatGPT screenshot, January 20236. Create and manage analysis reports
For many marketers, reports and spreadsheets are a headache at work. But companies want data that proves your efforts are paying off. That’s where ChatGPT can be a real game changer.
More than that, this feature helps you identify new ranking opportunities that you might otherwise have missed.
Suppose you want to create a regular expression for your analytics report, but you don’t have much programming experience. For example, you may want to filter your report using specific words to identify opportunities to enhance your FAQs and how-tos.
With ChatGPT, you can use chatbots to automatically generate lists if you have a basic knowledge of how these expressions work.
Similarly, if you struggle with Excel or Google Sheets on a daily basis (who doesn’t?), ChatGPT can take the headache out of creating formulas and parsing data. .
We’ve only scratched the surface of how AI can help in these processes, but if you want more, check out Vahan, IT guru resident at Search Engine Journal. Petrosyan has published an excellent article detailing these topics.
AI Brings SEO To A Brave New World
ChatGPT is a very impressive tool. And it’s easy to get carried away with excitement about what it has to offer, especially when it comes to his SEO.
A sampling of just a few of the features described above could potentially save hundreds of hours each year.
However, it is not without its drawbacks. For one thing, because it’s currently operational, we’re using data through 2021, so we can’t provide information about current events.
It’s probably safe to assume that newer versions of the chatbot will fix this problem, but it remains to be seen how long it will take the AI to learn about new events and relate them to other topics.
Moreover, it is not 100% accurate or bias-free. Depending on the input, it may receive erroneous information and repeat it, but the first dataset trained may have no dataset bias.
Finally, as someone who grew up watching Terminator movies, there is always the fear that ChatGPT will become self-aware and enslave humanity. I faced him head-on, just to be on the safe side.
I “thought” for a suspiciously long time before returning this unconvincing answer.
ChatGPT screenshot, January 2023final verdict
ChatGPT is cool and all signs point to it only getting better.
This shows the potential to make search engine optimization faster and more efficient.
We must make every effort to keep it from being connected to nuclear weapons.
Just kidding… just a minute.
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Featured Image: CHUAN CHUAN/Shutterstock
