LONDON, UK, 15 November 2022 (GLOBE NEWSWIRE) — 2023 looks set to be a difficult year for everyone. So do customers, clients, and businesses. We all have to make difficult financial decisions and cut back as much as we can. Gartner reports that a majority of his CMOs report cutting their marketing analytics team in 2023, with as many as 60% of his CMOs facing cuts.
The reasons behind this drastic reduction vary, but mostly due to the fact that many CMOs believe their analytics teams cannot truly prove their value or influence when it comes to key marketing decisions. am. Data and analytics have always been considered a core component of marketing, but it’s entirely possible that in 2023 companies will thrive without an analytics department.
The reality is that with Google phasing out third-party cookies through GA4 and Apple allowing users to opt out of data tracking entirely, analytics teams will be able to collect and interpret data trends. is becoming increasingly difficult. Additionally, according to Gartner research, only 53% of his marketing decisions are actually influenced by analytics, and his 24% of decision makers tend to trust their intuition more than analytics.
So how can the analytics team improve, show its value, and avoid being scrapped next year? We’ve put together a guide that provides insight on how to provide high-quality data and prove your worth as an analytics department.
To read the entire guide, visit the blog below.
Why 60% of Marketing Analytics Departments Could be Cut in 2023
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For more information, please contact:
Jonathan Lemar, Director, Brains
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