(Ad) Backlinks are essential to SEO success. But acquiring good backlinks is notoriously difficult.
Link-building services can help you outsource and streamline link building to acquire high-quality links at scale.
This article will break down the seven best link-building services for SEO success:
Why Link Building Is Important for SEO
In Google’s own words, via its “How Search Works” article on how it determines where articles rank for organic searches:
“Understanding if other prominent websites link or refer to the content. This has often proven to be a good sign that the information is well trusted.”
Think of backlinks like you would movie reviews and ratings: the more positive reviews from high-quality, trusted film critics, the better!
If high-authority websites are linking back to your website and your content, it tells users and search engines like Google that your content is trusted, important, and authoritative.
Because millions of blog posts are published every day, link building is more important than ever to truly rank for difficult SEO keywords.
How to Pick a Link-Building Service
Picking a link-building service depends on multiple factors: your budget, if you’d like to fully outsource or partially do it yourself, and the quality of the service.
Link building isn’t new, but finding the right link-building service can be hard. Before picking your backlink service, be sure to analyze:
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Cost: Link building isn’t easy if done well and with a proper strategy. If you see any link-building services that are extremely cheap, it’s because the quality of links you get is very bad. The best links come from relationships and content quality, which aren’t cheap.
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Services that promote quantity over quality: Google makes it clear that not all backlinks are created equal. You want links from the biggest websites in your industry, not random blogs you’ve never heard of. Find a link service that prioritizes quality, not selling you 500 links per month.
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DIY or outsource? Want to fully DIY? There are some great tools and services to choose from. Or you can fully outsource to an agency adept at SEO strategy that can build links that contribute to your business goals.
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Do they walk the walk: The best link-building services walk the walk, or “eat their own dog food.” Analyze their websites and check their backlink profiles. If they have a strong link profile, it’s clear as day that they know what they are doing. If they have barely any backlinks, it’s hard to trust that they can get you any meaningful links.
The 7 Best Link-Building Services for SEO Success: Ranked and Reviewed
1. uSERP: Link-Building Firm
uSERP is a performance-driven link-building service and SEO firm that has done link building for some of the biggest brands in the world, from SaaS to technology to cybersecurity and e-commerce.

uSERP
Best Link Building ServicesuSERP has worked with many clients on backlinks and link-building strategy, with a résumé of brands that includes monday.com, ActiveCampaign, Freshworks, Preply, Nav, PandaDoc, and hundreds more. uSERP boasts an endless scroll of in-depth case studies of its work.
These case studies feature a great variety of companies at all stages and sizes, showing a depth of knowledge about SEO from seed stage to publicly traded company.
Strategies and link-building campaigns listed in the case studies range from guest posting to content contributions, link insertions, digital PR campaigns, brand mentions, link reclamation outreach, and more.
uSERP’s founders and team are active and verified on social media and are often doing webinars with SEO and digital marketing industry leaders like Semrush.
Tips for analyzing your potential SEO link-building service firm like uSERP:
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Case studies: Always analyze and ask for case studies. The best companies have many case studies showing a variety of companies at all stages and sizes.
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Samples: Get on a call with the company and ask for samples. You want to make sure the sites they target are high quality, have a high domain rating, and focus on quality content.
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Strategy/team: Go to the firm’s “about page” and analyze the team. Does it have real experience, or is it outsourcing to shady places? Look for real SEOs who walk the walk and will put a true strategy in place to land the best backlinks for your site.
Explore more of uSERP and its SEO link-building strategy.
2. Codeless
Codeless is a group of content-marketing experts that specializes in producing long-form content assets that earn backlinks and press attention. This SEO agency tackles link building, technical SEO, and more.

Codeless
Best Link Building ServicesIts client roster is impressive, spanning B2B and B2C, with companies like Robinhood and Saving For College. This SEO agency does white-hat link building, blogger outreach, guest posting, and more.
Codeless has great case studies that detail its approach and strategy to content and link-building efforts.
It’s great to see companies doing link building well and according to the guidelines of Google.
3. HARO
Looking to take a DIY approach to a link-building service? HARO, or Help a Reporter Out, is a paid platform and service that helps you connect with journalists directly (and on social media).

HARO
Best Link Building ServicesHARO brings together journalists and subject matter experts to solve two problems:
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Journalists need to quote experts for their articles.
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Experts want to get featured on big media outlets.
It’s a win-win and a great DIY link-building service for improving search results. You can create an account, sign up for the service, and start doing journalist outreach to earn high-quality backlinks.
It has a nice mix of different niches and industries, helping you tap into valuable publications that want to hear from you.
4. Terkel
Terkel is similar to HARO, being a do-it-yourself link-building platform.

Terkel
Best Link Building ServicesTerkel uses a question-and-answer format, meaning blog writers will often use the platform to ask questions about their topic.
They will then source answers from the responding pool of people and use the best ones for their article.
That means you can earn sweet backlinks by pitching your expertise.
It’s competitive, but it’s a great, cheap DIY link service and solution for those looking to be scrappy with their SEO strategy before investing in fully managed firms like uSERP.
5. BuzzStream
BuzzStream is a top-rated outreach automation service for link building.

BuzzStream
Best Link Building ServicesIt’s used by link builders, SEOs, and digital PR teams because it has a fantastic CRM system built in. This means you can create your own media newsroom and build long-lasting relationships to pitch.
It’s DIY tool, meaning you have to build and run campaigns yourself, but its tool suite is comprehensive and contains automated tools to schedule, send, and earn backlinks.
6. The Expert Bookers
The Expert Bookers is a podcast-booking service. Podcasts are a fantastic way to get more backlinks to your website. Each time you appear as a guest on a podcast, you get a link back to your website from its show notes.

The Expert Bookers
Best Link Building ServicesPodcasting can drive high-quality link mentions and improve SEO. It’s great for building your brand name and discoverability and diversifying your overall marketing mix.
Podcasts are also highly shareable content, meaning you can share your podcast clips across other channels and earn even more backlinks.
7. Citation Service
Local SEO is a key way to drive new business if you run a brick-and-mortar location. And building citations is still a great way to show up in local directories and earn powerful links.

Citation Service
Best Link Building ServicesCitation-building services focus on link acquisition with the goal of getting your brand and storefront listed in local directories online to drive more traffic, authority, and store visits.
If you are focusing heavily on local SEO, using a citation-link-building service can be a great start to improving local search engine rankings.
Link-building services to avoid
So those are all great services and options for link acquisition. But which ones should you avoid?
Private Blogging Networks (PBNs)
PBNs are conglomerates of websites owned by the same individual or entity that all link back to one another with the goal of gaming search engines to rank their content.
This practice is strictly prohibited by Google and other search engines and deemed spammy.
Avoid this at all costs, or you might risk a penalty to your website, which means less traffic, sales, and revenue.
Domain Lists
No quality backlink has ever come from a random list of domains.
Have you ever received emails that contain a long list of link-building domains you can buy for $10 a piece? These are spammy websites that you should want nothing to do with.
The best backlinks don’t come from paying a random domain list seller $10. They come from creating great content or hiring the right link-building agency (like uSERP, Codeless, etc.) that can do it for you.
Fiverr
Fiverr is a freelance platform that is well-known for providing a variety of freelance services. I’ve tested the link-building offerings here and found only low-quality results that were often on websites from PBNs.
I find it best to avoid this platform for link building if you are looking for a quality backlink and long-lasting results.
Why Companies Use Link-Building Services
Hiring experts is an oxymoron.
Search engine optimization is no easy feat. Experts in the space are hard to hire internally because they can often make more money starting their own consultancy or firm.
Link-building experts are no different: The best link builders aren’t being hired by in-house companies. They run their own link-building businesses. Outsourcing to them gives you direct access to their knowledge, which takes years to train and learn.
Hiring internally is expensive and slow.
SEO link building is not a one-person job. In fact, it requires many people, platforms, and expensive tools.
Think about it: To earn the best backlinks, you need to …
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Research and compile a list of high-quality websites in your niche.
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Buy software to scrape leads and contact data.
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Spend the time collecting and filtering the data.
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Using email software to launch guest posting campaigns on a subdomain to avoid penalizing your domain’s email deliverability.
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Hope that those domains respond well and accept your outreach pitch (unlikely).
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Use tools like Semrush and Ahrefs to research content topics.
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Hire writers to produce each piece of content.
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Go through a long editorial cycle with those publications.
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Finally get the piece published and hope your backlink is still included.
This doesn’t include things like hiring senior-level SEOs to put a real strategy in place, or the time it takes to pay for job board ads, source candidates, interview them, train them, and then hit the ground running.
Link building is about relationships
You’ve probably tried to send emails for link building before, only to end up with people asking for money or simply ghosting you.
Landing great backlinks is competitive. Everyone wants and needs them.
So simply firing up email campaigns and expecting to earn DR90 backlinks is a fool’s errand. Link building at scale for SEO is all about relationships and connections.
These relationships allow you to “skip the line” of people pitching and go direct to the source.
And the best way to tap into this is via hiring a seasoned link-building firm to get the job done.
Strategy is key
SEO services like link building require a strong strategy to maximize your results.
Simply hiring a proclaimed SEO expert and telling them to earn backlinks will not produce the same results for the same budget.
A good link-building agency will guide your strategy from the actual link-building campaign to your technical SEO and more.
In addition, you often get access to multiple people by using a link-building company or content-marketing service, allowing you to work faster and have multiple strategic perspectives on your account.
Wrapping up: Choose a trustworthy link-building service
Choosing a trustworthy service for link building is key to SEO success. You don’t want to penny pinch or risk spending months spinning your wheels on bad services.
The top pick is uSERP, a link-building service and SEO firm that has worked with hundreds of brands, like monday.com, Robinhood, ActiveCampaign, and more.
Another great outsourced service is Codeless, an SEO marketing firm that specializes in creating high-quality content to drive links.
If you want to DIY, you can’t go wrong with services like HARO, Terkle, BuzzStream, and more.