With the holiday season fast approaching, businesses across the country are already gearing up for yet another frantic holiday shopping season. Experts suggest retail sales will hit record highs again this time of year, even as economic headwinds sap consumer disposable income.
For traditional brick-and-mortar to online-only businesses, the holiday period, which typically lasts from November to December, is seen as one of the most important financial quarters for companies looking to make up for lost revenue and slowing sales. .
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Consumers are the main drivers of sales and revenue growth, while digital marketers are poised to help online businesses and e-commerce retailers increase audience reach and conversion rates.
Online shopping remains a strong foundation during the holiday season, with social e-commerce sales expected to reach an estimated $958 billion in 2022, according to The State of Influencer Marketing 2022: Benchmark Report from Influencer Marketing Hub.
At a time when consumers are somewhat at ease with their spending habits, e-commerce retailers need to think of innovative and creative ways to help capture the attention of their customers in a highly competitive marketplace.
In recent months, consumer holiday shopping behaviors have changed since the pandemic ended. A JLL survey of his 1,080 consumers found that about 63% plan to complete at least some of their holiday shopping in a physical store, up from 58% in 2021. increase. More than half (55%) of respondents still plan to shop exclusively online. It helps keep your company energized during the holidays.
With online shopper margins appearing to be shrinking this year and more competitors taking advantage of the digital ecosystem to boost sales, business owners and marketers will need to get creative to win over consumers this year. This means that you need to incorporate an effective marketing strategy.
Keeping consumers away from brick-and-mortar stores and away from your competitors is no small feat, but following these seven simple tactics could turn first-time shoppers into loyal customers.
plan ahead and execute
Holiday season shopping periods change each year. It often begins the week after Halloween, the week before Thanksgiving, the week of Cyberhe Monday. In addition, we also see festival decorations getting faster and faster each year as companies are eager to get far more consumers than their competitors.
It doesn’t make perfect sense to start offering Christmas sales and discounts in October, but many consumers still have other important holiday events ahead of them, so it’s time to start planning marketing strategies that you can already test. We recommend that you start.
Start by researching current seasonal trends in terms of the keywords you want to include in your content. We also look at what consumers are engaging with more online this year. Start building a consumer behavior-focused strategy using the data and information available through digital marketing platforms and social media.
Once you have some idea of what to expect, you can plan, compile, and execute your strategy accordingly to see how it performs. If you notice a gap, or a possible miscalculation, at least you have enough time to set things up right before the holiday period begins.
Take advantage of social commerce
Social commerce is the practice of selling goods and services through social media such as Facebook, Instagram, and TikTok. These days it is possible to have a fully functioning business and online store on social media without the need for a website.
Much of the marketing noise happens behind the scenes, but your social media presence is the most important part of gaining the support of your existing customers and finding new clients to convert.
If you don’t have a large social media presence, start by considering ways to increase your visibility through paid advertising and influencer marketing. To increase visibility on platforms like Facebook and Google My Business, you can also keep your feed up to date and keep your customers informed with holiday-related campaigns.
Social commerce is big money, as a Salesforce report found that around 4% of global online sales are made on smartphones through social media apps. Plus, 10% of the mobile traffic your website receives comes from social media, so make the most of this opportunity.
Create relevant messages
If you know who your target audience is and how to find them online, make sure your holiday personas and festive campaigns match your online experience. For online businesses, it’s important to create messages and ads that are relevant to what consumers are looking for and current trends.
The vast gap between online shopping and the digital ecosystem makes uniqueness and personalization much more difficult to achieve, but it is one of the best ways to increase online web traffic.
Consumers will like your posts, follow you on social media, and visit your website if your message is tailored to their needs. more likely to engage with your business.
A recent Accenture study found that a whopping 91% of consumers are more likely to shop with brands and businesses that can provide relevant recommendations and online messages. Imagine that during the holiday season he website traffic increased by 91%.
Take advantage of web popups
If you’ve ever visited a website, especially while on vacation, you’ve probably noticed simple pop-up ads jumping across your screen. Also known as lightboxes, these pop-ups help convert first-time buyers into repeat buyers.
Pop-ups typically display information related to a specific discount or promotion the business is running. Often these promotions are only valid for a specific period of time and may only be available to first-time shoppers.
SumoMe, an app that helps businesses increase online traffic, reports that pop-ups can increase visitor conversion rates by up to 9% or more. The reason popups work so well is that they require little effort to design and incorporate, and are easy to change or adjust at any time.
These ads display information directly to shoppers and help create a more personalized experience. , provide incentives if customers buy something from your business.
See what your competitors are doing
In some ways, the holiday season can seem like a copy-and-paste exercise. Every business tries as hard as they can to create a unique experience, but the end result is just the same message over and over again.
You can stand out from the crowd by targeting the right customers and shoppers to your website, but not all your competitors do the same.
Standing out in a highly digital, tech-savvy consumer market is no easy task, so when you start planning your marketing strategy, ask yourself what your competitors are doing. It’s important to do your research.
You may find that what they did didn’t get you as much engagement as they hoped. Think about how you can take advantage of this. Alternatively, we recommend moving in the completely opposite direction and helping your clients convert.
Adjust your methods so that they look different, even if there isn’t much difference between you and your competitors. Instead of trying to copy what other companies are doing, stick to who your target audience is, what their needs are, and how your marketing strategy can address them.
Set up a solid festive link building strategy
It’s easy to see how important on-page and off-page SEO can be for your website as it helps improve your page’s ranking in search engines. At this time of year, many people forget how important internal and external links are.
These links may not increase your website’s traffic by thousands of percentiles, but they do bring traffic to your website, increase the authority of your pages and domains, and provide the most accurate web pages for your users’ online search queries. It is useful for
Be sure to include relevant festival-specific anchor text during your campaign. If you’re running a Black Friday sale, do proper keyword research for both short and long tail keywords. As you move towards Christmas, change your keywords and anchor texts again to match new shopping trends.
test the website
If your digital marketing efforts are successful and can drive traffic to your website through social media and affiliate links, it’s important to know if your website can handle the increased traffic.
Seeing an influx of users visiting your site on a daily basis, adding items to their carts, checking out, and purchasing promotional products can put a lot of pressure on your website and domain.
Through all of this, we need to measure the “health” and performance of our website. It doesn’t help if your website goes down a few days before the peak of the celebration, or if load times spike due to increased site visits.
Your website can easily get overwhelmed, so I recommend using a performance monitoring tool like Lighthouse or Page Speed Insights. Both are programs provided and operated by Google.
When the holiday period begins, be sure to get rid of all the kinks and forget about regular inspections and maintenance. Recommended to check.
For finishing
This holiday season may be a little different than usual, but it remains an important time for online businesses to grow sales and convert new customers into long-term loyal customers.
With so much competition in the market, it can be difficult for companies to stand out in the crowd, especially with large commercial retailers dominating the online retail space.
If you have a great product or service, know who your target audience is, and want them to support you this holiday season, you need to start researching and planning before you hit your peak. The more accurate and personalized messages you create, the easier it will be for your customers to convert. Offer an experience, be unique and, more importantly, think outside the box and look for innovative ways to bring festive cheer to your customers this year.
