Key questions for a successful audio marketing strategy
The following questions will help you better define your audio marketing strategy.
1. Who is your target audience?
Knowing who your target audience is is very important. While the two terms may sound similar, a brand’s target audience and target market are not the same.
Not sure how to figure out who your target audience is? We’ve got you covered. Check out Spotify’s resources to learn about different types of target audiences and how to find (and reach) the best target audience for your brand.
2. What audio formats do they listen to?
Once you know your target audience, you need to dig deeper. First, what audio formats do your audience prefer to listen to? Do they listen to podcasts? Digital radio? Or maybe you can’t go anywhere without streaming music on your earbuds.
3. How do they listen?
Second, what devices do your audience use to listen to your audio content? Are they primarily listening on mobile (iOS or Android, tablets or phones)? You might stream your favorite music. Or maybe he’s listening on the three other common devices he uses to listen to audio content: TV, desktop and laptop.
4. Where do they listen?
Context is everything when it comes to where your target audience is listening. Digital audio provides contextual insights that radio just can’t. Ask yourself: Do they listen when they’re cooking at home? In the car on their way to work? while they are running? Understanding where your audience is listening helps you deliver highly relevant messages that are tailored to your audience’s specific moments and experiences.
5. When do they listen?
Knowing when your audience is listening gives you another important context. Do your target audience listen to music primarily in the morning, afternoon, or evening, or a combination of all three? Are they weekend/holiday listeners, or 24/7 listeners? Do you create playlists while studying or working? Or maybe they always fall asleep to soft piano music.?
6. What are they interested in?
Knowing your target audience’s interests provides potential topics that you can effectively associate with your product or service. For example, listeners that regularly play cooking-related audio are great for brands that sell cookware or products that help them organize and track recipes.
7. What is success and how do you measure it?
Finally, you need to determine what a successful audio marketing campaign looks like. An audio marketing strategy has several objectives, from building brand awareness to increasing website traffic to improving conversions. Knowing what you’re trying to achieve can help you determine the key metrics you need to track.
Once you’ve answered these questions and developed your strategy, it’s time to choose a digital streaming audio service and set up your campaign.
Spotify gives you access to the world’s largest digital audio platform. Campaign creation is easy with Spotify Ad Studio, the industry’s most advanced self-service advertising platform. Spotify’s digital audio ads make it affordable and easy to reach engaged, engaged audiences who are immersed in the content they love.
Learn more about how to get started with Ad Studio here.
