You want your business to grow (more leads, more sales, more traffic) and you’ve realized that SEO is a great strategy. Does that mean it’s time to hire an SEO company?Unfortunately, many companies don’t know anything about his SEO in the first place, so they are more likely to be taken advantage of by malicious companies, leaving them vulnerable. It’s left If you want to get to the first page of Google search results, you have to take a very disciplined approach to finding the best possible SEO company for him.
This means knowing the warning signs to look out for when shopping to help your company’s SEO efforts. Here are 8 clear warning signs that the SEO firm you’re considering isn’t the right bet.
1) They buy backlinks: I’ve heard it’s helpful to get a link to your own site, but you certainly don’t want it that way. SEO companies that buy backlinks from services with a bad reputation can give your company low-quality, automated backlinks. called a page. Because these pages are full of totally irrelevant links. Additionally, buying backlinks is completely against Google’s policy, so this is a surefire way to get penalized by Google. Even big companies like the BBC and Mozilla have been punished by Google for this practice.
2) They do SEO copywriting: If a potential SEO firm offers “SEO copywriting,” then go the opposite direction: Google changed the algorithm it uses to rank content. In other words, practices like keyword stuffing and writing specifically for search engines are dying technologies. Instead, SEO companies should go back to marketing 101 instead of trying to manipulate the system. No more misspelling key terms to boost your rankings or entering awkward text just to include more search terms.
Businesses need to know their audience, write consistently in their brand tone, and tell compelling stories while using proper grammar and spelling (note that this is not always the case). Please give me!). Also note that “sticky sites” with low bounce rates rank higher. So, telling a compelling story that resonates and keeps your audience engaged will increase your bounce rate and boost your rankings.
Image credit: Paloma Gomez, Flickr
3) They promise fast results: SEO is not only a science, it is also an art. This means avoid companies that promise results in a week or a month. A sneaky way to get quick results is to employ “black hat” techniques. These shortcuts may seem like they’ll pay off quickly, but they’re a surefire way to get your business into Google’s penalty box. SEO takes time, but it’s an ongoing commitment. As results continue to improve, the right companies continue to deliver positive results month after month, year after year.
4) They have a “special tool”: When I talk to potential SEO firms, I find myself impressed with their secret sauce. We’ll tell you all. Where do you sign up? Before you hand over your first check, take a step back. SEO is no longer a hackerspace. Google has cracked down on its algorithm and changed it to focus on natural, organic content. It’s marketer territory now, and these “special tools” are sure to backfire. It doesn’t beat dead horses, but many are blacklisted, and many of these tools probably violate Google’s policies, so they won’t be used for long.
5) They want to lock you up: If the SEO firm you are talking to wants to lock you in right away, take a step back. Please give me. Maybe so that they can’t quit their service once they find out they’re not delivering on their promises? If they’re really good, why would they need that long-term contract?
6) They don’t have a long history: More and more great SEO firms are opening up every day, and more and more smart entrepreneurs and business leaders are entering the industry. You should wait and see. I don’t want to be the first client of a company trying to solve a new business problem. Especially for services where the wrong technique can do long-term damage to your business.
7) Reference does not exist: One of the most important steps to take before hiring an SEO firm is to talk in detail with your clients and other references. It’s time to delist names. The only reason we don’t provide references is because we don’t have any satisfied customers to guide you.
8) The package is free size. Every business has a different website. That means different needs, goals, target audiences, and overall specific reasons for jumping into his SEO game. If you’re talking to a company and their packaging is “one size fits all”, look for something more suitable. A good company should really study their business, understand their objectives, research their competitors, and analyze their website. Only then can a solution be put together. Before digging too deep into your business, beware of companies that have “packages” and pitch you in one of them.
Sometimes, the first step in finding the best company for your needs is knowing which ones aren’t right for the job at all. By paying attention to these 8 warning signs, you can avoid a lot of problems and avoid dodgy companies that not only have bad results, but are also likely to get your website penalized by search engines.
Have you ever had a bad experience? Please share in the comments below.
Ilya Pozin Serial entrepreneur, writer, investor.he is the founder of digital marketing agency Ciplex, Pluto.TV, an online video entertainment platform; and Open Me, a social greeting card company.
