Conversion is an integral part of creating a retail website. After all, getting people to your website is one thing, getting them to buy something is another. Every company approaches this process differently, but all successful companies have some common methods.
So how can a business succeed with its website visitors? Nine leaders from the Young Entrepreneur Council reveal some of the most successful ways to increase sales online and why they work share.
Members of the Young Entrepreneur Council discuss top tips for converting website traffic.
Photos courtesy of each member.
1. Talk to them
We’ve learned that having the option for your customers to talk to you and understand what they’re buying makes a huge difference. In today’s world where customers are overwhelmed with sales visuals on every site they visit, it helps to have conversations and build relationships. – Saurabh Shah, InstaLend Corporation
2. Invest in your blog
If your website has a lot of visitors but few customers, it may be time to invest in a blog. A blog is a great way to create another form of direct communication with your customers. Especially useful for building trust. You can use your blog to answer common customer questions that you want answered. You can also use your blog to feature topics that help address specific challenges, issues, or concerns your visitors face. This means you can turn your business her blog into a valuable resource that keeps your visitors coming back again and again, encouraging them to follow your services or buy your products. Ultimately, establish yourself as an authority in your field and prove that your brand is welcome and trustworthy. – Blair Thomas, eMerchantBroker
3. Always run A/B split tests
Make sure you’re always running A/B split tests on the most trafficked pages on your website. This includes landing pages, lead generation forms, product and service pages, and online checkouts (for ecommerce). Split testing means that half of the customers visiting your website will see the current version of the page and the other half will see the new version. Even small changes can significantly increase conversions and revenue. You can get test ideas from your employees, customers, or by researching market leaders in your industry. An example of a test would be testing the colors of the images and buttons on your lead generation page. – Jonathan Pritchard, MattressInsider.com
4. Have multiple payment gateways
To effectively convert website traffic into paying customers, be sure to offer multiple payment gateways. Customers want to pay with their preferred method because it feels more secure. Hacks and other attacks on your website make your customers afraid to buy online, so you need to do everything you can to assuage their suspicions. Offer multiple payment methods to encourage your customers to take action and buy. This makes life easier for your customers and allows you to generate more sales from your consumers. – Stephanie Wells, Formidable Form
5. Create a limited-time offer
Limited-time offers and incentives for first-time buyers work well. Getting email addresses in exchange for freebies such as e-books and guides can remind people of your existence. Please be patient with me. The better your targeting, the more conversions you see.Bounce rate can mean your website is bad, but it can also mean that you haven’t found your crowd yet. – Tyler Bray , TK Trailer Parts
6. Leverage Customer Reviews
People want to know that other people have bought from your website before and had a good experience. Peace of mind is a powerful factor when potential shoppers are considering entering their credit card details on a website they are unfamiliar with. They want to know that the store is legit. They need to know they can count on them if something goes wrong. Reviews provide that reassurance at the right time in the buyer’s journey. -John Murphy, eBike Generation
7. Improve your sales copy
Most writers are not organically skilled copywriters. There is a big difference between writing to sell and writing to inform. Incorporate the following tips to hit the mark. Clearly describe the benefits of your product or purchase. Avoid overloading information and stating facts without providing value. Use catchy headings. It appeals to people’s emotions rather than just providing information. Good sales copy leads to more clicks, engagement and conversions.Doing these things will get you off to a great start! – Joseph Graisbery, SEO Content Hero
8. Have a Robust and Easily Accessible FAQ Page
Customers are more likely to purchase when they feel they have all the information they need to make a purchasing decision. It varies from business to business, but website analytics show that customers often visit a frequently asked questions page before making a purchase. Having a well-organized and thoughtfully written FAQ page can greatly improve your purchase conversion rate.The FAQ page also helps reduce customer service calls because you can find the information yourself. – Colin McGuire, Boone
9. Have a retargeting strategy
Website visitors can easily forget about your site and your business. After all, the average internet user visits hundreds of her websites every month. That’s why it’s important to retarget visitors who have left your site. There are many ways of retargeting (search ads on Google, displaying ads on the web, and even advertising through social media channels). their interest. They were visiting your site for some reason and you need to remind them why. – Heather Francis, Elevate Funding
