James Henry Blake is a Northern Irish-born entrepreneur Vindicta Digitala UK digital marketing agency founded in 2016
Keeping up with Google’s ever-changing page ranking algorithm can feel foggy at times. When our search engine overlords think you have the answer to what they’re looking for, they change the question.
Thankfully, there are some evergreen techniques you can use to boost your SEO and overall Google Quality Score. Chief among these are high authority backlinks.
Think of backlinks as LinkedIn standing behind the world of SEO. If your website is linked from another site that has a good relationship with Google, it will have some of that very important impact on your domain. This gives Google confidence that your content is relevant, educational, authoritative, and trustworthy (EAT), which can help boost your rankings.
So how do you get those backlinks? Stuffing dummy sites and making them act as link farms is black hat SEO 101 and will do more harm than good to a website’s reputation in the long run. It will be.
Instead, follow these proven and trusted techniques used by Vindicta Digital’s own SEO team. It helps your site get those all-important backlinks.
First things first: If you want to attract backlinks, you need to know what opportunities are available. The easiest way to do this is to find out what your competitors are doing and repeat the trick while providing added value.
Find and replace broken links.
A quick and free way to get backlinks is to find broken links on popular web pages and pitch your content to replace them. Find niche websites and identify 404 links in the text. One way to make this easier is to use a tool like Dead Link Checker.
Once you’ve identified popular resources with dead links, contact the webmaster and explain that you have content that can replace the dead backlinks. This is a win-win. The original site no longer redirects visitors to non-existent resources, and you can earn backlinks with minimal effort.
Guest blog your way to the top.
Guest blogs and articles on market-leading websites are a great way to increase brand awareness. This doesn’t always lead to direct backlinks, but it can increase traffic to corners of the internet and social media interactions. Backlinks follow this surge in traffic and reputation.
It’s easy to find authoritative websites that welcome guest contributions. Keep in mind that these should be high authority sites with lots of followers.
Don’t be afraid to self-promote.
We live in a society of “don’t ask, don’t get”. It’s great to imagine the quality of your website getting organic attention, but you’ll probably need to indulge in a little self-promotion to get noticed in a crowded marketplace.
Contact influential websites and news outlets, ideally sites that compile industry news on a regular basis. Contact these publications and explain how and why you have articles relevant to your readers’ interest.
Gain an expert reputation through interviews.
Getting your website name out there is a great way to attract backlinks. Do whatever it takes to gain that kind of reputation — interviews are the easiest way to do so. The more your name is featured on other websites and podcasts, the more people will backlink to your web presence. more likely to.
Of course, no matter how famous you become, you won’t be the only voice in your business niche. Keep your lines of communication open with influential bloggers and journalists.
Craft a short, sharp pitch and explain why backlinks to your site are in their best interest. The more people are talking about your site, the better.
Use charts and infographics.
Infographics are one of the most popular ways of communicating information today. The human brain processes visual data faster than text, making charts and graphs much easier to share.
Once you’ve created an eye-catching and informative infographic, unleash it. Directories can be invaluable here. Take the time to pitch your infographic to sources who don’t already have similar data on their site.
Also avoid hard-selling backlinks. Asking for feedback is more likely to get results than outright asking for credit or sharing. The site wants to discover untapped talent and feel like it’s providing value to its users, rather than acting as a link farm.
Internal links are also backlinks. Cross-promote and link your content across your website. This positively impacts his UX and keeps users on the site. Make sure your anchor text and microcopy are relevant to the user’s intent.
Buying commercial backlinks is the ultimate false economy. Google frowns on this practice. If they find you doing that, your website will be severely punished during the next algorithm update.
Donating to nonprofits is another story. Once you find a website that welcomes donations, open your cyber checkbook. Along with your donation, you will be asked to enter a URL. Voila — you have a new high-privilege backlink.
Remember that you must actively seek and donate to sites that encourage this financial support. No Strengthen your page ranking. It will backfire.
As you can see, there are many great ways to get backlinks. We hope that the tips in this article will help you achieve great success in building backlinks.
The Forbes Agency Council is an invitation-only community for executives at successful public relations, media strategy, creative and advertising agencies. am i eligible?