Promoting your content on social media is an important part of an effective digital marketing strategy. In fact, it can be one of the most cost-effective ways to drive traffic back to your website and accelerate your marketing results.
According to Pew Research, about 7 in 10 Americans now use social media to connect with each other, engage with news content, share information, and enjoy entertainment. What this means is that a potential client he is active on one or another social media platform, or several social media platforms.
With the majority of internet traffic today being mobile and the majority of mobile time being spent within apps, social media offers one of the best opportunities to get views, shares, likes and visits to your website. One.
For maximum visibility and website traffic on social media, these are some simple tactics to try.
1. Use Paid Ads
Even if all your page followers see all of your posts, they won’t, but your reach is limited to those followers and not all may be your ideal target audience. At , Linkedin has a better organic reach and may extend beyond your followers. Platforms such as Facebook and Instagram are increasingly restricting organic exposure.
Additionally, feeds containing ads, videos, and news posts have a lot of noise, making it less likely that your audience will see your posts.
Fortunately, however, advertising on LinkedIn, Facebook, and Instagram gives you the ability to reach your target audience and drive clicks on your blog posts.
Consider promoting some of your most popular blog posts each month. While it’s not as cheap as it used to be, advertising on social media allows you to target specific demographics, website visitors, and custom-created audiences to only show your posts to them.
Try out different blog posts, change images so your audience doesn’t always see the same image, and test which works best. This will earn you a spot in the feeds of the people most likely to be interested in your content.
2. Share all blog posts to personal profiles and relevant groups
A personal profile can have a lot more followers than a business page. We recommend that you post your company blog on your business page and then share it privately, especially on LinkedIn. can.
On Facebook, depending on who the majority of your followers are, you may or may not share personally, but you can share with business groups you belong to.
The LinkedIn group is no longer as active, but members will still receive notifications when new posts are added. Groups on Facebook improve interaction with members. There are business groups such as local chambers of commerce, cities, causes, and other business groups you can join. These are great places to share posts.
Remember that it’s important to participate in the discussion and appear helpful, rather than joining just to share a post. Getting involved will help people get to know you, build trust, and establish yourself as an expert within the members of the group.
You can reuse your blog posts by sharing them over and over again. For this purpose, you can create a snippet for each of the main ideas of your post and share each one with different images.
3. Think mobile first
People viewing your content on social media are more likely to view it on their mobile phones. Make sure your post is optimized for small mobile screens, minimize image detail and avoid small text.
Also, make sure that the images you use do not contain small details that require zooming in. For example, do not post supplier flyers with small text. Cut out part of it and share it instead.
Most importantly, make sure the blog site itself is responsive and mobile-optimized. When people see an article on Facebook, click to read it, and end up on a cluttered site, most people quickly withdraw and don’t bother to read the entire article.
4. Pay attention to headlines
According to the Content Marketing Institute, 80% of people who see your post on social never get past the headline. Some keep scrolling and never need to be clicked or read.
Others will start reacting to your post based on the headline alone.This is actually good for your blog. A good headline has a way of getting people talking. It can be frustrating to hear comments from people who obviously haven’t read the article, but the whole point of posting on social is to get engagement.
So accept hot takes and write a good enough title so that those who actually read it have an incentive to dig further. In short, use phrases that grab people’s attention without being too clickbait.
Most importantly, check your own data to get feedback on the quality of your headlines. A post with a low click-through rate is a clear indication that your headline wasn’t engaging enough. Posts with a high click-through rate or engagement rate were effective at attracting attention.
Learn lessons from past successes and failures and adjust accordingly.
5. Use the text part wisely
Take advantage of the space provided to add your text. This varies by platform, but it’s always best to create a teaser-type paragraph to get people interested in clicking through to read the full post.
The text you add to your post can provide context, provide a quick summary, or highlight key benefits. Keep in mind that the maximum amount of content you can see without zooming in is approximately 480 characters. So the first is the teaser part that makes you read everything.
Don’t use chunks of text to get your point across. Try to be descriptive and concise. Use hashtags or cross-tags to other related pages to further promote your posts.
Use emojis, especially if your audience is prone to using emojis.
6. Choose your images carefully
A picture is worth a thousand words. Images grab our attention and can even start telling the story behind your blog. The right images can elicit emotion before your audience even reads a word. Engaging like this makes your audience more likely to read the actual post.
Create images that are as relevant as possible to the content of your post. Don’t use an image just because it’s eye-catching.
Also, limit the use of text in images. Extra text is great, but too much can prevent boosted posts from running.
7. Test Different Versions of Blog Post Sharing
One of the best marketing tools is the ability to split test two different versions of the same blog post.
For example, let’s say you want to promote a blog about how canvas bags add value to a client’s event. Create one version by imagining a group of people enjoying the event and using the bag. Then create another version using the stock image of the canvas bag.
Then show each version to roughly the same audience and see which version gets the most clicks.
By doing these experiments, you can get the right details for each blog post you promote. It can also reveal the preferences of different demographics when it comes to post design.
8. Reuse to Post Regularly
The more often you post, the more the platform will see your content and the more people will see it. You don’t have to post a blog every time. Mix it up for fun. The point is to be present regularly.
Reuse your blog with different images and rotate them regularly so you always have relevant content to post.
9. Check your social media insights data
Social media insights provide a lot of information about your audience. After all, your own data is the best indicator of what’s working and what’s not, and you need to make educated adjustments.
Consider factors such as the time of day, frequency of posting, days of the week, and current events that might grab people’s attention.
We also vigorously A/B test post variations to find ways to get the most response from our audience.
Finally, make sure the content you create is absolutely worth reading. Provide readers with value, relevance and genuine quality. Otherwise no one will want to read it.
This article was originally published on the ActionMarketingco.com blog. If you are interested in digital his marketing information dedicated to agency business, please visit our resource section of his website.
