This post was sponsored by Local Viking. The opinions expressed in this article are those of the sponsors themselves.
If you’re working on a local SEO project and managing a Google My Business (GMB) listing, you’ve probably struggled to answer at least one of the following questions.
- How can I increase my visibility?
- How can I expand my ranking coverage?
- GMB listings are “filtered” or stuck.
Don’t worry – we’ve got you covered!
Everything you need to know about Google My Business ranking and visibility is covered in this comprehensive guide from Local Viking.
Years of servicing large agencies on a white label basis, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns in over thousands of locations nationwide Learn practical local SEO strategies based on
In our 100% free guide, learn about Local Viking’s methodology for increasing your GMB list ranking and visibility. Divided into several different components, each thoroughly explained in detailed masterclasses.
Guide content
The first two sections describe the Google My Business engine. How does Google decide where to rank her GMB list for a given profile?
We detail which components to place where to achieve the best rankings.
Knowing the “why” behind a process can help you understand deeper context and improve performance.
This guide also explains the ranking mechanics of the GMB list, expands on prominence, relevance and proximity, and delves into the underlying ecosystem of Google patents and what they mean to local SEO professionals. dig in.
We then share the initial process we take with every new client consultation to identify potential problems that may arise from stagnant or flat campaigns.
This is an end-to-end audit protocol that identifies missing categories, flaws in ranking signals, or if you’re caught in a filter.
Auditing has become an integral part of our daily lives, so we designed a cloud-based dashboard container and a completely independent training system with free access, no upsells or sales. You can access GMB.management from here.
This topic is also covered in the guide. You can also find training videos and additional resources on our Local Viking YouTube channel and blog.
The GMB 101 section takes an encyclopedic journey into how the GMB works at the management level.
Proper settings and optimizations allow you to work within the framework of Google’s terms of service.
This eliminates the need to complete parts of the campaign twice and sets up a list of GMBs for maximum visibility from the start.
Whether you’re new to Google My Business or a seasoned local SEO expert, you’ll find plenty of gold in this section.
In the next section, we’ll cover one of the most important and often overlooked elements of the GMB: the website and page it’s associated with.
Extensive instructions on how to optimize your website according to best practices, and tons of free schema templates and other local SEO resources to help you template some of the processes outlined in the guide. can be obtained.
Potentially the most exciting part of this guide is going deeper into the complete list of strategies for achieving local signals that boost your GMB listings and local website rankings, such as mining local guest posts and local link building targets. This is where you dig in.
Plus, get our list of search operators to find the best opportunities for your campaign.
This guide covers citations in 2021 and beyond and why you don’t need expensive citation tools and services.
Instead, learn how to build a smart strategy for a structured citation site. This can be cheaply outsourced or handed to his members of the internal team.
It also details properties you can use to optimize and grow your brand visibility and build trust with Google.
The goal of this section is to ensure that you have a toolbox of resources for local SEO to influence signal creation.
To bring together an entire ecosystem of strategies and concepts, we use systems like Local Viking to track rankings in innovative ways, identify campaign holes, and run state-of-the-art automation to I’ll show you how to deploy many of the tactics we’re talking about. About the guide.
The GMB Insights section allows you to create an entire media and reporting calendar to track the effectiveness of all your hard work.
Leverage mass GMB post and image uploads and optimizations to make planning for campaigns big and small a breeze.
We also investigated the time it takes to perform a typical month’s worth of GMB tasks and reduced it to less than 15 minutes.
You can check out our live over-the-shoulder videos and timers demonstrating the methodology live on our blog listing to see how you can develop your own 15-minute marketing methodology with Local Viking.
Whether you use your own tool stack or prefer a manual, time-consuming process, you’ll find a treasure trove of helpful tips and strategies in our content.
Download the GMB Ranking Guide and send us your comments and questions.
Download GMB Ranking Guide
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Featured Image: Image by Local Viking. Used with permission.
Imposted Image: Image by Local Viking. Used with permission.
