Drive More Traffic, Increase Website Traffic with SEODrive More Traffic, Increase Website Traffic with SEO

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Little Celebrities on Campus Who Will Change College Life | By Reid Zura | Starship Technologies | June 2023

    June 5, 2023

    Inclusiveness in Practice: Starship Technologies Proudly Deployed in LA | By Reid Zura | Starship Technologies | June 2023

    June 1, 2023

    Global Accessibility Awareness Day: Building Accessibility into Technology | By Ed Lovelock | Starship Technologies | May 2023

    May 18, 2023
    Facebook Twitter Instagram
    • Home
    • Contact us
    • DMCA
    • Privacy Policy
    Facebook Twitter Instagram
    Drive More Traffic, Increase Website Traffic with SEODrive More Traffic, Increase Website Traffic with SEO
    • Home
    • News

      Little Celebrities on Campus Who Will Change College Life | By Reid Zura | Starship Technologies | June 2023

      June 5, 2023

      Inclusiveness in Practice: Starship Technologies Proudly Deployed in LA | By Reid Zura | Starship Technologies | June 2023

      June 1, 2023

      Global Accessibility Awareness Day: Building Accessibility into Technology | By Ed Lovelock | Starship Technologies | May 2023

      May 18, 2023

      Providing a greener future.On this Earth Day, we encourage… | Redete Nardos | | 11/12/2018 Starship Technologies | April 2023

      April 21, 2023

      Starship Technologies Sets New World Record with 10 Million Kilometers | Reed Zula | | Starship Technologies | April 2023

      April 3, 2023
    • SEO
      1. Backlinks
      2. Google SEO
      3. Local SEO
      4. View All

      Valentine’s Day Marketing Ideas for 2023

      February 2, 2023

      How important will backlinks be in 2023?

      February 2, 2023

      How Google keeps spam out of search results and what it means for SEO

      February 2, 2023

      Summari pivots to AI-generated link previews that you actually click TechCrunch

      February 1, 2023

      Yandex may have previously duplicated Google’s SEO code / Digital Information World

      February 2, 2023

      Google recommends managing credit links footer links for Nofollowing sites

      February 1, 2023

      Google says spam links from porn sites aren’t a priority

      January 31, 2023

      ChatGPT must teach students editors (opinion)

      January 31, 2023

      Daxko Releases UpLaunch ASAP Website Builder to Empower Health and Fitness Professionals

      February 2, 2023

      GoAds.com Founder Nick Kohlschreiber explains how to get the most out of your digital media platform

      February 1, 2023

      GoAds.com Founder Nick Kohlschreiber explains how to get the most out of your digital media platform

      February 1, 2023

      Agencies are using ChatGPT. is that wrong?

      January 31, 2023

      Moss Bros chose agency for organic search strategy after searches doubled during test period

      February 2, 2023

      Terms of Service (TOR) AdOps and SEO Specialist (Personal Consultant)

      February 2, 2023

      Google’s search quality raters protest against pay hikes

      February 2, 2023

      Search and Social: Two Ways to Optimize Your Online Presence

      February 2, 2023
    • Off Page Seo

      How to Double Your Startup Website Traffic: Proven Strategies

      January 27, 2023

      The SEO services market is booming all over the world

      January 26, 2023

      Freelancer SEO Services Market 2023

      January 23, 2023

      Why is My Website Not Getting Traffic?

      January 21, 2023

      How To Get Relevant Backlinks Without Doing Any Work.

      January 20, 2023
    • On Page Seo
      1. Seo Company
      2. View All

      Founder of Calgary SEO firm excited to cut costs for clients with cutting-edge solutions

      February 1, 2023

      JEMSU Miami’s Holistic Approach to Digital Marketing Helps Businesses Succeed in a Highly Competitive Marketplace

      February 1, 2023

      Digital marketing services in Dubai give businesses the web presence they want – News

      February 1, 2023

      Optimize for multiple cities without sacrificing SEO

      January 31, 2023

      Founder of Calgary SEO firm excited to cut costs for clients with cutting-edge solutions

      February 1, 2023

      JEMSU Miami’s Holistic Approach to Digital Marketing Helps Businesses Succeed in a Highly Competitive Marketplace

      February 1, 2023

      Digital marketing services in Dubai give businesses the web presence they want – News

      February 1, 2023

      Optimize for multiple cities without sacrificing SEO

      January 31, 2023
    • SEO Services

      Premier SEO Consultant in Las Vegas, Nevada with Unparalleled Customer Service

      February 2, 2023

      The Battle Against Blockers: Actual SEO Media, Inc. Shows How to Combat Ad-Blocking Software with SEO

      February 2, 2023

      Digital advertising market size expected to reach $209 billion by 2027

      February 1, 2023

      GrindstoneX’s 10 Pioneering Startups: Empowering Women in Tech

      February 1, 2023

      Aurora Legal Marketing Facilitates SEO to Personal Injury Lawyers

      January 31, 2023
    • Website Traffic

      Stock Market | Stock Market FinancialContent Business Page

      February 2, 2023

      What should India’s EdTech industry prioritize in 2023?

      February 2, 2023

      Jacinda Ardern’s resignation is not a lesson in gender politics

      February 2, 2023

      Why Your Business Should Care About SEO

      February 2, 2023

      5 Ways to Use User-Generated Content in Marketing

      February 2, 2023
    Drive More Traffic, Increase Website Traffic with SEODrive More Traffic, Increase Website Traffic with SEO
    A perfect local SEO landing page

    A perfect local SEO landing page

    Drive More TrafficBy Drive More TrafficJuly 8, 2016No Comments8 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Reddit Telegram Email
    Share
    Facebook Twitter LinkedIn Pinterest Email


    Buy-local-small-business-shopping-ss-1920

    At my company, Bowler Hut, we work with hundreds of local businesses, from hyper-local single-location companies to national multi-location companies.

    One pattern we often see is that large, authoritative-looking businesses fail to perform as well as they should in local search. There are many reasons for this, and having multiple locations increases the need for a solid local SEO foundation. A common problem we encounter is the lack of well-optimized and performant landing pages for local businesses.

    In this post, we aim to explain what we believe to be the perfect place landing page based on our experience working with local businesses.

    We need to tick the SEO box here, but we also need to maximize the leads generated from these pages. To do this, we need to look at the intersection of lead generation and local SEO.

    Where Lead Generation Meets Local SEO

    There are two important factors to consider here.

    1. Local SEO Ranking Factors
    2. Landing page rules

    Not only do we want to create fully optimized pages in terms of local SEO, but we also want to create a fine-tuned lead generation machine. These pages should help users achieve their goals, just like traditional lead-focused landing pages.

    Clearly, there is some synergy here. To create a highly viewable page, it must also be highly functional and allow your customers to reach out and generate all those important leads.

    1. Local SEO Ranking Factors

    Last month, I looked at local SEO ranking factors from a recent Moz survey. I wanted to analyze these and help local marketers understand what exactly they need to do to optimize their key ranking factors. , where you can find fully optimized landing pages.

    Below are ranking factors related to optimizing your local SEO landing pages.

    1. City, state included in the landing page title. It’s easy — make sure your page titles are optimized!
    2. CTR from search results. This highlights the importance of relevance and well-optimized titles and meta descriptions.
    3. Topic keyword relevance for domain content. Relating your entire domain to the keywords you’re targeting on a single landing page can be difficult, especially for multi-location businesses with separate pages for each location. However, it is certain that the entire domain is related to the service keyword. If you only have a handful of locations, be sure to mention them on your service page or at least link to the “our locations” page on all service pages. Create a clear link between
    4. The quality/authority of the inbound link to the landing page URL. This makes sense, and if you have local links, you should point them to your local landing page. This only becomes easier if your landing page is of a certain quality.
    5. The product/service keyword for the landing page title. This is a no-brainer, and your pages should be titled to match the key terms you want to rank for.
    6. Page permissions for the landing page URL. Some authority is inherited from the site, but in many cases you’ll want to create a direct link to this page to help get the dials rolling. So the better your page is, the easier it will be to create these links.
    7. Landing page H1/H2 tag city, state. This is more common sense, and being able to mention what you’re doing where in your landing page header tags (headings or subheadings) only makes it more relevant.
    8. HTML Name, Address, Phone Number (NAP) The NAP of the matching location. More generally speaking, if you want Google to trust your address, you need to use it consistently in these two main places.
    9. Landing page load time. Slow pages annoy users. It doesn’t matter if this is really a ranking factor, just make sure your page is fast and lean and works well on mobile phones and thin data connections.
    10. NAP of hCard/Schema.org in the landing page URL. This is actually one of the 1% ranking factors, but if you can mark up your NAP so that Google can use it and display it with confidence, that would be helpful.
    11. Geographic (city/neighborhood) keyword relevance for domain content. This is outside the scope of a specific landing page, but if possible, consider all locations operating in a sensible way across your site. Connect the dots between your services page and your locations page, and use your main location consistently.

    This is not to say that all of these are relevant to every job, but we do want to consider as many of these as possible to get the SEO signals dialed in to your landing pages. I’m here.

    2. A perfect landing page

    Much of the science of landing pages comes from the PPC industry. After all, if you’re paying to drive traffic to a particular page, it’s natural to want that page’s performance to be the last to hit. No layout is completely perfect. The right page depends a lot on what you’re promoting. However, you can get some guidance from proven best practices.

    1. Ad copy and context. While this is pure PPC, landing pages allow for a much tighter message back and forth between your ad and your page. It doesn’t hurt to consider the context here and the language the user searches before visiting the page. Align your language to increase your conversion rate. Local SEO has some similarities. This is because keyword and location-based targeting is generally very narrow.
    2. Page heading. Page headings should lay out positioning and attract users. In many cases, primary headings can be backed up by secondary headings. This should clearly and concisely communicate your unique selling proposition (USP) and value proposition. Tell someone exactly why they should do business with you in the midst of all the competition.
    3. Product features. Product or service details should be listed. Exactly what you are doing. This helps you explain exactly what your service is to your customers and covers all the variations in how your customers search. For a 24-hour emergency locksmith with no call charges, check this page for more information.
    4. Product advantage. This is an old fashioned marketing source. Detail the features, but praise the benefits of the product or service. Really explain how your service will help your clients. how you take their pain away and what they get. This is the emotional element of your sales copy that encourages the user to contact you. Ignore this at your peril.
    5. location map. Since we’re focusing on a location landing page here, we need a map detailing where you are, or at least where you serve if you don’t have a local address. Ideally, this map should provide driving directions for users to navigate.
    6. call to action. You need a strong and clear call to action. Using the form and phone number will give you the best overall results for local business inquiries. I tend to prefer one big call to action (CTA), but you can also use small secondary CTAs at the bottom of the page to drive leads for leads crossing the entire page.
    7. social proof. We need reviews, testimonials and even case studies. Prove to your audience beyond reasonable doubt that you can do what you do well.
    8. your team. The strength of a local company is that customers can deal with local representatives. Not a call center. So put your team in front of the people. Humanize the landing page and show Tom, Dick and Harry in the office answering the phone.

    Fully optimized local landing page

    So, naturally, the perfect local SEO landing page is also a fine-tuned lead generation page. This satisfies Google’s criteria and, most importantly, delivers what customers are looking for.

    To better explain this, I created the following infographic (click to enlarge) showing how to implement all these key SEO and landing page elements into a killer landing page.

    Fully optimized local landing page

    Embed this image in your website using the following code:

    <img src="https://searchengineland.com/wp-content/seloads/2016/06/perfectly-optimized-local-landing-page.png"><p>The Perfectly Optimized Local Landing Page, by <a href="https://www.bowlerhat.co.uk/perfectly-optimised-local-landing-page/">Bowler Hat</a> and <a href="https://searchengineland.com/">Search Engine Land</a></p>
    

    (Note: Feel free to download, use and share this infographic. But please give credit to this post or my site. )

    Synergies between SEO and landing pages

    Whether it’s SEO, PPC, landing page optimization, or a myriad of other digital marketing tactics, it’s easy to get too narrow-minded. My intention here was to illustrate how lessons from one area often complement and improve others.

    I’d love to hear about your local landing pages and how you’re generating leads from your local SEO traffic, so reach out to me on Twitter. @MarcusBowlerHat.


    The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


    Add Search Engine Land to your Google News Feed. google news


    What’s New in Search Engine Land

    About the author

    Marcus Miller

    Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audit, local SEO, technical SEO, PPC, and generally helping companies dominate search and social. Marcus is an SEO and digital marketing firm in the UK He is Managing Director of Bowler Hat He is a Director of helping WordPress owners do security, SEO and site maintenance without breaking the bank Focused on making things happen, he also runs wArmour aka WordPress Armor.



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Drive More Traffic
    • Website

    Related Posts

    Daxko Releases UpLaunch ASAP Website Builder to Empower Health and Fitness Professionals

    February 2, 2023

    GoAds.com Founder Nick Kohlschreiber explains how to get the most out of your digital media platform

    February 1, 2023

    GoAds.com Founder Nick Kohlschreiber explains how to get the most out of your digital media platform

    February 1, 2023

    Leave A Reply Cancel Reply

    Demo
    Don't Miss

    Little Celebrities on Campus Who Will Change College Life | By Reid Zura | Starship Technologies | June 2023

    News June 5, 2023

    Inclusiveness in Practice: Starship Technologies Proudly Deployed in LA | By Reid Zura | Starship Technologies | June 2023

    June 1, 2023

    Global Accessibility Awareness Day: Building Accessibility into Technology | By Ed Lovelock | Starship Technologies | May 2023

    May 18, 2023

    Providing a greener future.On this Earth Day, we encourage… | Redete Nardos | | 11/12/2018 Starship Technologies | April 2023

    April 21, 2023
    Stay In Touch
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Our Picks

    Little Celebrities on Campus Who Will Change College Life | By Reid Zura | Starship Technologies | June 2023

    June 5, 2023

    Inclusiveness in Practice: Starship Technologies Proudly Deployed in LA | By Reid Zura | Starship Technologies | June 2023

    June 1, 2023

    Global Accessibility Awareness Day: Building Accessibility into Technology | By Ed Lovelock | Starship Technologies | May 2023

    May 18, 2023

    Providing a greener future.On this Earth Day, we encourage… | Redete Nardos | | 11/12/2018 Starship Technologies | April 2023

    April 21, 2023
    Demo
    About Us

    Drive More Traffic is an online resource that helps you get more traffic to your website. We offer a wide range of tools and resources, such as blog posts, webinars, live webinars, SEO tutorials, and much more. This website also has a blog with articles on a variety of topics related to SEO and web design.

    Facebook Twitter Pinterest YouTube WhatsApp
    Our Picks

    Little Celebrities on Campus Who Will Change College Life | By Reid Zura | Starship Technologies | June 2023

    June 5, 2023

    Inclusiveness in Practice: Starship Technologies Proudly Deployed in LA | By Reid Zura | Starship Technologies | June 2023

    June 1, 2023

    Global Accessibility Awareness Day: Building Accessibility into Technology | By Ed Lovelock | Starship Technologies | May 2023

    May 18, 2023

    Subscribe to Updates

    Get the latest creative news from SmartMag about art & design.

    © drivemoretraffic. Designed by drivemoretraffic.
    • Home
    • Contact us
    • DMCA
    • Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.