As artificial intelligence evolves, so does its potential to help businesses improve their organic search rankings.
Content is an important part of search engine optimization. Content optimization is the process of making it appealing to humans and search engine bots. The goal is for Google and other search engines to rank content so that humans can discover it, engage with it, and ultimately purchase goods and services.
Adoption of AI
Artificial intelligence cannot yet take over the content optimization process. However, it is useful for keyword research, idea generation, and basic writing.
Keyword research is important in optimizing your content because it identifies the words and phrases your prospects are searching for. AI-based tools can reveal new trending keywords and how easy or difficult it is to rank for those and other keywords.
AI can help generate ideas by analyzing existing content and industry trends. Take RankIQ, for example. This is his human- and AI-powered SEO tool that provides keyphrase research and content ideas. Combined with other AI tools such as Jasper, it can streamline content marketing and his SEO.
Of the many tasks in AI, writing is perhaps the most controversial task. Multiple AI-based lighting tools claim to produce high-quality content. In my experience, humans still can’t be replaced.
One such tool is Quill from Narrative Science. Quill combines data and artificial intelligence to generate reports, articles, and other types of content. Used by Forbes, Associated Press, and other publications. In late 2021, Salesforce acquired Narrative Science and Quill, but not before the latter demonstrated its value to writers.
RankIQ, an SEO tool powered by humans and AI, provides key phrase research and content ideas.
SEO AI
In a way, AI content in SEO is AI versus AI. Google uses artificial intelligence to help its algorithms identify searcher intent, not just keywords, and rank pages accordingly.
AI therefore advances Google’s goal of generating the best search results for its users. This is great news for companies creating topic-perfect content. But it doesn’t help those who don’t know what to write about, what to emphasize, and how much to emphasize.
Over time, SEO professionals and content marketers will need AI to keep up with the organic search arms race. My guess is that tracking keywords manually in a spreadsheet doesn’t help. SEO content creation workflows rely on AI.
many AI tools
Adding AI-powered content to your SEO workflow requires experimentation. I mentioned three AI-based tools: RankIQ, Jasper, and Quill, but there are many others for SEO, including Copy.ai, Frase, Copysmith, Article Forge, Zenbrief, and SEMrush Writing Assistant.
No software can beat AI content for SEO. No workflow is perfect. Rather, the next step is to experiment with combinations of these tools to see which ones have the greatest impact on your company’s organic rankings.
The stakes can be high. Competitors may be considering AI content for his SEO. Start using these tools today to stay ahead.
Inevitable AI
Artificial intelligence can accelerate content marketing and search engine optimization. AI can generate ideas, match content to search queries, and improve writing. Ranking high in organic search results inevitably involves AI.
