Danny Starr, CEO and Founder website depot Digital marketing agencies have helped hundreds of small businesses grow and expand.
As part of the cannabis industry, do you think you should get involved with third-party platforms like Weedmaps and Leafly? Of all the questions asked cannabis marketing agencies, some variation of this is the most common It makes sense: some of these types of platforms are massive.
Why is this question important
This is important as third-party cannabis marketing platforms can be expensive. Many of our dispensing clients come to us because they haven’t found the success they’re looking for.
But not having a presence on these platforms is also not an option. With so many customers and potential customers using them, ignoring it could seriously damage the company. We’ve found that reducing (but maintaining) these retainers is your best bet, while working with a digital marketing agency that specializes in.
digital marketing that belongs to you
You know what they say about people who put all their eggs in one basket. As pharmacies grow, it can become difficult (at best) to expand marketing using third-party resources. That’s why it’s so important to control your digital marketing as much as possible.
We always recommend that pharmacies do the best they can through traditional SEO for Google and other search engines. It’s important to have your own site, do all the on-page and off-page SEO, make your site mobile device friendly, and create valuable content on your blog, landing pages, videos, podcasts, and more. why? Because you will have more control over it.
They won’t go away when third-party platforms raise your prices. Plus, if you partner with an agency, it becomes a lot easier to scale up or down depending on your profits. You don’t have 100% control over how the third-party platform runs your paradigm, but you do have control over how involved you are in his business.
Your own organic SEO efforts and strategies can be a hedge against third-party cannabis platforms. That way you don’t rely entirely on them to reach potential customers.Making sure you’re also involved in SEO can give your pharmacy the best chance of success .
Now, what I said above should not be construed as “I don’t need these platforms”. Great value for a pharmacy if you can afford it. There are so many potential customers out there that you can give yourself the best chance to stand out among your local competition.
But so to speak, it’s also important to recognize that third-party cannabis platforms aren’t really the only games. The analogy we use: they’re like ads on TV, not like sites Think about it. Indeed, they are very effective. Yes, it reaches more people than many other forms of marketing. However, it is not desirable to advertise only in this way. You may end up spending too much money and failing to reach other potential customers.
Outsourcing your SEO while maintaining a presence on these other industry platforms will give you the best chance of success.
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