1. Keyword combination “[city name] [dentist]”?
This is often the most searched keyword combination for dentists. For Woodland Hills dentists, the best keywords to target are “woodland hills dentist” or “dentist woodland hills”. In this case, it’s “dentist Woodland Hills”, which is being searched 210 times per month on Google.
An SEO company is successful if it ranks first in the results list for the most important keywords. If you’re not even in the top 5 results, analyze what your SEO company is doing to make sure the methods are still good. Otherwise you are wasting your money.
2. Check your traffic and rankings on SEMrush.com.
SEMrush.com It’s a free tool. Enter your domain name in the search bar and press Enter. You’ll see your site’s estimated traffic, the percentage of traffic from ads and organic SEO, the ads you’re running on Google AdWords, and most importantly, your top rankings. If he’s not #1 and he’s been paying an SEO company for more than 6 months, it’s time to let go. SEMrush.com traffic estimates can fluctuate a bit, but you should see the main trend of increasing traffic every month. If your traffic isn’t generally increasing, you may be getting penalized.
This screenshot colorado springs dentist He received a penalty in January 2012. Notice how his traffic dropped in his 2012, before his second small spike in traffic in 2013. This diagram of his traffic shows the problem. He hired another of his SEO firms that tried to rank the same domain name. , previously damaged by poor quality links, the improved results did not last long.
3. Check backlinks to your website.
A backlink is another site that links to your site. This is one of the core components of Google’s algorithm. Before Google launched the Penguin Update in March 2012, more links meant higher rankings. His one of the biggest algorithm changes in Google history, the Penguin Update, caused low quality links to drop in rankings. Before the Penguin Update, Link was a game of quantity, not quality. Today SEO should focus only on quality. If your SEO company is getting poor quality links to your website, or no links at all, it’s time to get a new company.
4. Is your content shared on social media?
In addition to the decline in backlinks, the increase in social engagement as a ranking factor has been one of the biggest challenges for SEO over the last few years. Google considers the number of users sharing your content on social media sites such as Facebook, Twitter and Google+. The more shares, the better. why? Our goal is to give our users the best possible experience. How? social proof. With hundreds of people sharing your content on social media sites, your content must be pretty good. So how do you increase your social shares? Your SEO company needs to create content such as infographics and videos and publish rich media. Infographics and videos make content more readily available and people are more willing to share them on social media sites. If your SEO company isn’t creating infographics or videos for you and you don’t have social shares for your pages and posts, it may be time to look for a new SEO company.
5. Is there a photo next to the website in the search results?
Have you noticed that some websites display images next to search results?
That’s Google Authorship. It’s easy to implement and worth it because the images grab the user’s attention, which in turn drives more traffic. The example above is Dentist in Woodland HillsIf your website has no authorship then you should look for a new SEO company as your current company is not helping you get the most free traffic.
The SEO game changes faster than most other industries. Apply these metrics to your website to determine if your SEO is paying off. Most importantly, track calls and earnings. How many new patients are you actually getting from SEO? If your company won’t tell you, look for a new company. A dynamic call tracking and analytics tool such as SEMrush.com can help you calculate patient numbers from SEO compared to Google Adwords.