You’ve worked hard to build your online presence, but now when you’re trying to drive quality traffic to your website, you come across the term “backlinks.” Raise your hand if you’ve tried to ignore this term, what it means for your website, or focus on other things. SEO traffic building tactics.
not embarrassing! Some of the best marketers have been there before.
If you’re too busy with the basics of digital marketing to get your business found, we’ve got you covered with traffic report analysis and reliable lead generation, as well as quality content creation. Google’s search algorithms can be complex (but his SEO team at Google can help if you have the capacity).
But if you want to take your SEO to the next level yourself and appear higher in the search rankings for more quality visitors, then you need to invest your time in getting more backlinks. I have. And because we know your time is valuable, we’ve created this beginner’s guide for backlinks for manufacturers and distributors.
What are backlinks?
Google’s three most important ranking factors are content, backlinks, and relevance to search queries. This means that in order for your website’s pages to rank higher in search engine results, your website’s content should be tailored to answer visitors’ questions and include links to authoritative websites. that there is a need.
To see how all of the above factors affect website performance, many industrial marketers use various online tools such as Ahrefs, SEMrush, and Google Search Console. Since Google Search Console is a free tool, there are some limitations to reporting. We recommend pairing it with a paid version of Ahrefs or SEMrush — SEMrush’s backlinks guide is also helpful.
Sound complicated? Let’s review basic SEO terminology.
You may be familiar with “internal links”, that is, links on a website page that point to another page on the website. Backlinks, on the other hand, point to his website on a third party. Sometimes called “inbound links” or “external links”.
You may also have heard of offsite SEO. This refers to his SEO, which focuses on leveraging other sites and locations on the web to improve your position within search rankings. Backlinks are at the heart of off-page SEO.
Google uses these links to determine the website’s credibility. A backlink from any website to your website contributes to your authority. Think of it as your online reputation. But not all backlinks are created equal. Google trusts backlinks from highly authoritative websites. Backlinks from authoritative websites increase website rankings.
You may also be interested in: Offsite vs Onsite SEO – What’s the difference?
How to get links to your website from other websites
The first and most important rule to get other websites to link to your website is to create quality content. The better your content, the more shares you might get. Don’t forget to create valuable content for buyers, such as how-to guides, reference libraries, and industry research.
See the top 9 examples of manufacturer content that engages engineers, procurement managers, and MRO professionals throughout the buying process.
If you are a distributor, ask your supplier for a link to their website. Many suppliers include “distributor locators” on their sites to show buyers where to buy their products, but such pages are typically not updated frequently. Proactively build relationships with your suppliers and help each other win more business.
Build your company profile on industry platforms and directories. For over 120 years, Thomasnet.com has been a trusted resource connecting buyers and suppliers. A company profile on the platform with a link to the website not only increases his RFQs from qualified buyers, but also facilitates SEO.
Take advantage of Thomas’ high traffic and take advantage of advertising opportunities from Thomas Insights, the industry’s leading resource for manufacturing and industry news and trends. With the Sponsored Content option, our writer will edit one of his existing Thomas Insights articles relevant to your business to direct readers to his Thomasnet.com company profile or his web Include backlinks that lead to your site and his CTA.
Learn how to target your most important buyers and increase engagement on your website.
Why SEO Matters for Manufacturers
Today, having a strong website is more important than ever. In-person events have been canceled and more engineers, procurement managers and his MRO experts are sourcing suppliers like you online to get the job done. In fact, 84% of recently surveyed manufacturers use his own website to reach buyers. This is up from 72% before COVID-19 started. Don’t let your competitors get to those buyers first.
SEO and backlinking strategies help your website appear higher in search engine results, increasing views, clicks and sales. Our industrial marketing experts take the guesswork out of algorithmic complexity so you can spend more time responding to RFQs and closing more deals. Ask for our free SEO analysis and digital health check to see exactly how you can improve online to reach more engineers, procurement managers, and MROs.
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