By Baruch Labunski, CEO of Rank Secure.His knowledge and professional acumen are already Safe ranking World renowned SEO company.
Getty
Entrepreneurs often don’t know much about marketing their business. After all, they may be good at what they do and it’s not marketing. A successful marketing campaign requires a variety of approaches, including both traditional and digital marketing.
conventional vs.digital marketing
Traditional marketing includes decades of approaches such as print advertising, direct mail, radio and television broadcasts, garden signs, billboards, interviews in local media, and networking within communities. included.
It also includes activities such as special events, sponsorships and charitable participation. It can also include innovative techniques such as advertising ahead of the movie at your local cinema. All of these go viral, but they don’t always reach all potential customers.
Digital marketing has been around for about 20 years, but has evolved since the rise of social media. This includes posting on social media and replying to customers, using delivery apps for products, ranking high on search engines, creating websites that drive a lot of traffic, promoting products using influencers on social media. It is included.
This may also include hosting virtual events on social media, such as FAQ sessions about products and product demonstrations. All of this barely touches the scope of digital marketing as it doesn’t delve into more complex issues like SEO, traffic analysis, and persona creation.
Create a marketing plan
Every entrepreneur needs a marketing plan. Marketing The problem with creating her plan is that most people don’t understand what kind of marketing is right for their business. It’s easy to understand traditional marketing, but a little harder to understand how digital marketing works. This is especially true for people who are not interested in computers and have not studied how they work.
One aspect to remember is that traditional marketing makes your name known but doesn’t necessarily attract customers. Provides business visibility and reliability. Social media provides customers with more information and facilitates customer transactions. Sell more effectively than traditional marketing.
Being highly ranked and digitally visible also increases your credibility with potential customers.
The truth is that you need both for your business to be successful. The trick to creating your marketing plan is to balance your approach to reach different customer groups and balance your spending to hit different demographics.
The Truth About Marketing Costs
Many entrepreneurs shy away from digital marketing because it sounds expensive. Computerization and automation sound expensive. You can do traditional marketing yourself, but you’ll need to hire a digital marketing firm to do it. It feels expensive.
It doesn’t have to be. The truth is that some billboards and print ads can be more expensive and less successful than digital marketing. This is because data for January 2022 shows that Google handles his 8.5 billion searches per day.
Most people start researching products and services online. They see what’s in their area, what they have to offer, look at photos and videos, and check reviews. Then call two or her three to see who likes it best and can offer the best price.
Visual products such as restaurant food, clothing, appliances, and similar products and services are often ordered or purchased entirely online. A good digital marketing company will get you noticed and getting the traffic you need. This equates to a positive return on investment.
You can do some aspects of digital marketing yourself for free, and leave the more complicated aspects to a digital marketing company. Posting on social media is free, so posting photos and descriptions is free for business owners. You do need to learn how to use hashtags and some keywords effectively, but it’s not difficult.
An effective tool is a post-scheduling product like Hootsuite, which I have used for years. With a tool like this, you can spend an hour scheduling all your photos and posts for a week or two. They pop up automatically.
What every entrepreneur should do is respond to social media posts. Replies build credibility and get your business’ attention.
Building social media is like building relationships. It gives your customers the opportunity to get to know you and your product better on a more personal level.
balance the marketing
Those who do both traditional and digital marketing are happy to sell top-of-the-range plans that cost a lot. it is unnecessary. To maximize your return on investment, you need to create a balanced plan to use your marketing most effectively.
The first thing to do is identify your ideal customer. Write down your age, ethnicity, location, family composition, and income. This will be a big step in determining the best way to reach them. With that done, let’s look at some ways to mix up strategies.
• If you want to attract locals to your store, digital billboards are the way to go. These new digital billboards are very affordable because the ads are mixed with other ads. They are very attractive and people will remember the ads. You can also easily edit the information. This means you can add special events, drive attendees to live social media events, or change your holiday campaigns without spending a fortune.
• If you have a hook, you can be interviewed for free on local TV and radio. Sponsoring local events, participating in toy drives, etc. also earns you free airtime.
• Direct mail is great for things like grand openings. Especially effective with coupons. It also attracts attention from older customers. However, as a standard marketing campaign, it may not be worth the money.
You don’t have to do it all at once. Working with a marketing expert to move your campaigns throughout the year and streamline them into your branding can save you money and deliver great results.
