I was blogging every week when KoMarketing committed to building a unique inbound marketing channel to showcase their expertise in the B2B digital marketing space. The goal is the same (if not more) you tell your clients: build value in SEO traffic, improve your keyword presence in Google search results, and generate leads to help them sell. bottom.
And the lessons learned have helped shape and improve our SEO content marketing successes across client programs and our own digital marketing efforts.
I’ve been lucky enough to scale content marketing across the team, and have been able to find colleagues who write much better than I do, so my contributions to specific writings are getting less and less each year.
Fast forward over a decade to today, and I can’t believe I missed a single blog post in 2022.
As 2023 kicks off, I’m excited and honored to be the first to contribute to our blog — and I have a big announcement to make.
We ring in the new year by sharing the news that KoMarketing is now a Walker Sands company. Walker Sands is a full-service marketing company focused on accelerating the growth of B2B brands.
A lot has changed since KoMarketing was a team of six in a small office in Waltham, Massachusetts. We moved to downtown Boston and have shared our successes and learning experiences, growing through the fight against the global pandemic. I got
Since 2004, KoMarketing has helped B2B companies grow through highly customized search, social media, and content marketing programs. While there are always challenges when making decisions like these, our core values align very well with those at Walker Sands and this is a win-win, providing our clients and team members with new opportunities and success. We are confident that it will bring
Expansion of integrated marketing functions
When we were first approached by Walker Sands, it felt like a natural fit to combine their deep knowledge of B2B marketing with our expertise in digital marketing and demand generation.
Like KoMarketing, Walker Sands also specializes in creating bespoke programs that meet client needs through public relations, social media, marketing strategy and branding excellence. web. It will enable us to deliver Walker Sands’ full suite of integrated marketing capabilities while helping enhance Walker Sands’ existing demand generation capabilities.
Walker Sands brings broad industry expertise to KoMarketing with a focus on B2B technology and professional services companies. Walker Sands’ customer roster spans artificial intelligence, cybersecurity, enterprise software, fintech, martech, retail tech, and more.
Together, we can work towards a common goal of delivering real results for our clients and providing growth opportunities for our KoMarketing team members.
Accelerating growth together
It was clear from our early conversations that we shared some things in common. Our commitment to technology, our strong core values and our people-first philosophy. Walker Sands’ mission is to accelerate the growth of clients, industries and people, and it resonates deeply.
Our people and KoMarketing as a whole will have access to new offices and learning opportunities, and will be supported by strong corporate resources, systems and larger agency expertise.
The newly consolidated agency has over 200 full-time remote employees and five offices in Boston, Chicago, Seattle, San Francisco, and Atlanta.
Together, we remain committed to putting our people first, providing strong integrated services, and working with innovative companies. We are thrilled to be joining forces with one of the fastest growing agencies in the world and look forward to a year of learning from each other and growing together.
Maybe I’ll get another chance to write another blog post or two on the KoMarketing and Walker Sands blogs after the new year.
Want to learn more?
Here are links to the press release regarding the acquisition and a blog post from Walker Sands CEO Mike Santoro: You can also learn more about the award-winning Walker Sands features here.
Don’t forget to contact us directly!
If all I can do is say hello and reflect on my previous accomplishments and experiences, I look forward to hearing from you.
Happy new year. We look forward to working with you in 2023 and beyond.