Established SEO National In 2007, we helped NBA teams, INC, and Shark Tank’s featured websites rank higher in search engines without paying for advertising.
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I decided to hire a search engine optimization company to increase my online traffic. Be happy to let them take over the technical stuff. But what about your blog? Can they really speak authoritatively about your industry? Can they get the jargon right? What if they can’t capture your unique voice?
These are all understandable concerns, but they are easier to solve than most people think.
Setting up an SEO copywriter for success
A kickoff meeting can get writers off to a good start. Be prepared to say:
• Your Origin Story.
• Your ideal customer.
• Your Competition.
• What makes the product stand out.
• Podcasts, YouTube channels, or other media.
• What blog topics you would like to see covered.
• Topics to avoid.
• Preferred “voice” (casual, formal, humorous, sarcastic, etc.).
Expect to give feedback on the first few blogs to help your writers match your voice. Investing a little time now can save you a lot later. Also, future blogs should give less feedback over time. You can also expect to enjoy additional traffic by enlisting an SEO firm to help with your content.
Benefits of Outsourcing Blog Content
• Consistency
Consistency is important in search engines. If you want to rank high, your website needs to display a constant stream of content to show that you are an authority in your industry. But few companies have the time to make it happen. Hiring an SEO company will ensure that new content appears on your website without you having to take care of the process.
• Reach your target audience
A good writing team researches their target audience.what is the audience already Search online? What problem do you need to solve? What aspects of your product or service appeal most to them?
Then organize the topics into a content calendar. If you don’t spend time researching your target audience and you’re spewing topics, you’re wasting time on content that doesn’t rank and doesn’t attract the right audience.
• establish authority;
Gone are the days of stuffing your website with low-quality content to rank high in search engines. Google’s algorithm changed that. Google now rewards authority. This means rewarding quality content on industry-relevant topics.
A good blogging team can consistently produce value-added blogs that stand out as credible thought leaders in an industry that search engines focus on.
• Traffic optimization
You may know all about widgets for sale, but that’s only part of the battle. You also need to figure out how to write about these widgets without boring your audience. You’re an expert, but you don’t know how to write compelling content.
Experienced blog writers know best practices for attracting the ideal buyer. That is, use direct paragraphs to improve readability, write compelling titles, and incorporate keywords strategically, but not excessively.
• save money
Business owners may be blogging, but they struggle to be consistent. After all, they have a business to run. The owner may be growing the company, but is stuck towards the computer doing something someone else could do, hurting bottom line.
You can always hire someone in-house to help you with your copywriting, but do you really want someone else to do your payroll? is often cheaper to outsource. You will find that outsourcing will bring him higher ROI.
If they are a good SEO company they will send you regular reports showing your progress and increased visibility. can provide ample incentives to create effective blogs and increase search engine traffic.
outsourcing tips
• Don’t micromanage. Winston Churchill knew that “perfection is the enemy of progress.” So do SEO professionals. Holding back from blogging to scrutinize every last comma slows progress and slows his online performance. Expect quality, but don’t get so bogged down in detail that it kills momentum. In other words, 90% and completion drive traffic. Perfect but imperfect kills it.
• Remember the “why”. why are you blogging? Build trust with your target audience by offering something of value. Blogs answer readers’ questions and help solve problems. Many entrepreneurs make the mistake of wanting their blog to be strictly promoted. It will ruin it.
Suppose you search Google for “reliable luxury watches” and click the blog that appears in the search results. I would be annoyed if it was faintly advertised for a particular watch. No ads! You want solid facts to help you make the best purchases on different watches.
On the other hand, if it’s full of useful research showing the pros and cons of different watches, you’ll probably stay on that page. Now that you can trust this website, you are more likely to buy from it.
Good content writers create blogs that are educational rather than promotional, covering a variety of relevant and popular topics from a vulnerable and transparent perspective. This means that not all topics are tied to what you sell. You are educating and earning trust, rather than overwhelming and establishing control.
People outsource lawn care, housekeeping, taxes, and oil changes all the time. It’s not because I can’t figure out how to do these things. Because they know others have the tools and resources to do them well.
Blog writing is no exception. Taking the time to secure his great SEO firm with great copywriters will free up your schedule and headspace to focus on your superpowers to grow your business.
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