Your website is getting tons of traffic…but is it legit? Will it positively impact your pipeline and reduce customer acquisition costs? Founded Demandbase in 2006 B2B veteran Chris Golec has formally unveiled modern marketing technology designed to bring transparency into the quality of B2B website traffic across SEO, paid search, social, email, and display advertising. bottom.
Input: Channel99, A company that has raised $5 million in seed funding from Jackson Square Ventures (JSV) and plans to pioneer the next wave of B2B marketing with the ability to measure the quality of the channels that generate pipelines. The solution is designed to identify the vendors and channels that drive profitable website traffic and provide the marketer with data and benchmarks to help prove her ROI.
While the full platform won’t be released until 2023, the company made its grand debut with a free mobile app showcasing users’ digital channel performance benchmarks against industry averages.
“We wanted to give people more visibility into what’s good, what best in class and average look like, not just for the industry, but for companies like ours,” Gorek said in an exclusive interview. Told. Demand generation report“When you visit Channel99.com, you can set up a Total Addressable Market (TAM).Then, we generate tags that will be placed in Google Tag Manager, so when you download the app, the percentage of traffic will immediately populate the app. It is from your channel, as well as the quality and effectiveness of that traffic and how it compares to industry benchmarks.”
Don’t feel overwhelmed with app data, spreadsheets and charts. Golec gave us a glimpse of the app’s features and functionality. We were impressed with the visual and easy-to-read information displayed. In fact, 50 companies of various sizes and industries are already using the app to gather these insights.
Amelia CMO Nick Panayi said in a press release: “No more guessing games. Channel99’s data and peer-hit benchmarks make it easy to decide where to invest your budget and where to cut.”
Fun facts: Golek, who will remain on the demand-based board, said: Demand generation report This new company was Demandbase’s original vision, but the timing wasn’t right.
“It was too early for the business and the concept of account-based marketing (ABM) really had to come first,” he said. “The early marketing automation was all high-volume, high-click, and then the next wave was ABM. It was like, ‘It has to be the right account, right? It has to be quality, and this is like the next part of that, “What am I spending to get these qualities?” [Channel99] next generation. ”