Website traffic is one of the most important metrics companies track, but many companies are overwhelmed by the process because they don’t know how best to do it or what to monitor. Consumers often get a lot of information about a business from her website and complete purchases online, so it is essential for every business to collect and verify her website traffic data. am.
Luckily, there are strategies, tools, and insights that can help any business better handle this important metric. Below, her 12 members of the Forbes Technology Council offer tips for businesses to collect and interpret his website traffic data to help them make business decisions.
1. Decide what you are looking for first
Regardless of which analytical tool you use, you should think about what you are looking for in your data before you actually look at it. Suppose you decide to re-sort the list of categories you see each month by page hits. When you’re ready to take action, review the data and implement based on the results. It can also be done dynamically if you have integrated custom analytics. – Vikram Joshi,pulse
2. Leverage third-party tools
There is a wealth of information that can be derived from website traffic data. We use LeadFeeder and Clearbit services to analyze traffic and provide visitor information such as company name. These services also provide contact information for potential buyers from each of these companies. Our company’s website is for generating sales and these tools allow our sales team to work more proactively and efficiently. – Tim Mariilalert boot
3. Respect user privacy
While it’s true that we live in a data-driven world and as corporate leaders we want to know who our customers are, it’s becoming more and more important to respect their privacy. , you can differentiate yourself from your competitors and build trust. This should lead to higher loyalty and ultimately higher revenue. Use Piwik to collect information while respecting your privacy. – Goran WergstromIdka
4. Leverage AI
As you change your marketing efforts, traffic to your site will likely change on a regular basis. Applied correctly, AI can automatically engage web traffic over time, provide behavioral insights, and personalize the experience for each individual visitor. AI can help you spend less time on rote analysis and more time on deeper customer and prospect insights. – Guy Yarifintelligentize
5. Use Google Tag Manager and Custom Tags
Tag Manager has enabled our marketing team to implement new tracking tools and techniques in less time without requiring technical involvement. It also allowed him to create custom metrics (scroll depth, exact bounce rate, video watch time, etc.) and events. A notable example is the ability to track when website text or contact information is copied to a user’s clipboard. – Daria LeshchenkoSupport Your App Inc.
6. Monitor keywords
The purpose of monitoring website traffic is to learn how to drive more traffic to your site. So, in addition to looking at the traffic you’re currently getting, you should also look at your keywords and how to get more traffic. Use a tool like Ahrefs to see which keywords are performing best and driving the most traffic, and look for areas for improvement. – Thomas GriffinOptin Monster
7. Measure movement
It’s easy to figure out the exact numbers. Be aware of patterns and repetitive behaviors. Set a benchmark and aim to increase from there. Any time you make changes to your site, record them in the measurement tools you use. You can also identify the cause of problems (or successes) by marking major search engine changes. – Tom Altmanleverage with clickstop
8. Focus on traffic that fits your target profile
For business-to-business companies, focus on monitoring web traffic within the target. Instead of monitoring and analyzing all web traffic, focus on traffic that fits your target profile. If you typically target companies with 100 employees, don’t be fooled by the rest of the website traffic. What really matters is the web traffic from companies within the target. – Andre Yeetribrio
9. Track account engagement with buyer intent
Vanity metrics like site traffic and page views provide little insight into what your B2B prospects and customers care about, their interests, and the challenges that brought them to your site. The latest AI-based technology can identify and track buyer intent signals, so you can measure increases or decreases in engagement with your account. This is a much more valuable benchmark of site value and performance. – Jason Jintak6 senses
1o. See the whole journey
Visits show that “something” is working, but traffic alone does nothing. A good marketer analyzes where the traffic is coming from and what people are doing (sources, bounce rate, etc.). Taking the right action defines success (e.g. downloading). You may need to integrate multiple applications to get a complete picture of your prospect’s journey, but you need the big picture to understand what’s working. – Jim Higginssolution reach
11. Observe repeat visits
First, check for repeat visits. It is highly unlikely that someone will visit your site and complete the transaction on the first visit. Identifying every step allows you to discover the weak spots that are losing customers. Next, establish a ranking system of positives and negatives that occur as customers visit and complete some form of transaction. – Matt MoodyBellwethr
12. Monitor your best performing pages
Use Google Analytics to get metrics and get daily reports of your top performing pages. It’s free, easy to use, and provides an insightful database of page views, bounce rate, average time on page, and more. Filter the results to your liking and transfer them to an Excel sheet in seconds. It’s free and a great way to track website performance on a regular basis. – Arthur PerelesParless Systems
