SEO technology company Conductor is opening up new markets with its Searchlight platform. Agencies and corporate customers can request managed services directly within the platform interface. The goal is to offload some of the SEO work and make the SEO task more accessible to the marketer who juggles her SEO as one of the channels she’s tasked with doing.
market. The new Marketplace solution allows marketers to request analytics, educational materials, content briefs and more from Conductor’s team of Success Managers. “It’s a way to streamline a lot of the tedious work of SEO and make it more accessible to people who don’t have an SEO background,” Patrick Reinhart, Vice President of Digital Strategy at Conductor, said in a phone call Thursday. said. Conductor has more than 60 of his SEO specialists who have been trained on the platform and can also assist clients with her SEO strategy.
This service is built into Conductor’s existing pricing structure. Silver level customers can make up to 4 marketplace requests per month. Gold level can make 8.
why you care. This kind of managed SaaS functionality helps SEOs and marketers get more from the platforms they’re already paying for while reducing the friction in the request process. As Reinhart explains:
This is the first significant new product from the company since it has been employee-owned under WeWork for nearly two years.
The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
What’s New in Search Engine Land
About the author
Ginny Marvin was the former Managing Editor of Third Door Media (October 2018 to December 2020), performing day-to-day editorial duties across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With over 15 years of marketing experience, Ginny has held a series of in-house and agency management positions. You can find her on her Twitter as @ginnymarvin.
