As reported by Search Engine Land from the airport on Thursday night, Google’s Matt Cutts said the Payday Loan algorithm is being rolled out, but there have been no real indications of it.
In fact, I asked many people in the black hat and spam categories about this, and they knew nothing. He’s only one site reporting the change, but I’m still not sure.
As you know, Google Payday Loan 3.0 algorithm was released to target spam queries on spam sites. But as Matt Cutts said, despite starting to unfold on Thursday night, twitter – I don’t see any reports from within the community.
@BtotheMcG Currently in development!
— Matt Cutts (@mattcutts) June 12, 2014
What I’m looking at are sites that don’t belong in the spam category reporting big changes in rankings. The ongoing WebmasterWorld thread has people complaining about big changes starting Thursday night/Friday, but they’re not in the spam category.
Here are some complaints:
I do not belong to the spam category (electronics) and my site was removed in this update for no apparent reason. It looks like Google messed something up.
I do not belong to the spammy category. I was sadly decimated. I can’t pay my bill now.
On the other hand, sites that plagiarize other content that never get updated got a nice boost.
As you can imagine, some benefited.
I’m not sure what Google classifies as “spam”. But I think consumer electronics queries might really fall into that category.
I got a great boost on June 12th. Consumer electronics also has high-quality, detailed articles (often over 6000 words).
I think the senior member is correct in saying that this is a slight modification of the Panda 4 algorithm.
I noticed a slight drop in traffic since Thursday.
I’ve compared (low-level) bing and yahoo traffic with google, but it only seems related to google.
It benefited from the recent Panda 4.0. A few other people posting here mention a slight drop in traffic and a positive effect of Panda 4.
Google must have tweaked the Panda 4 algorithm.
As for the PayDay algorithm, I don’t think it applies very well to my content.
Checking out the Black Hat World forums, there’s very little chat there. Most of the chit-chat is the question, “Did you see anything?” Most people say things like, “I saw small fluctuations on some sites, but really no big fluctuations.”
I asked Matt Cutts on Twitter if PayDay Loan 3.0 was real, but he didn’t respond.
@Matt Cutts Did PayDay Loan really roll out last night? 🙂
— Barry Schwartz (@rustybrick) June 13, 2014
I think most people are seeing small updates to Panda 4.0 and not Pay Day Loan specific. But I’m not Google and have no inside information.
forum discussion at twitterCre8asite Forums, WebmasterWorld, and Black Hat World.