In January, it’s time again for marketers to reflect on the success of the holiday season. Today, marketing has evolved to the point where festive campaigns can be run in effective ways across a variety of industries. But how do you create a seasonal campaign that resonates with your audience?
While the winter months are buzzing with businesses trying to advertise special Halloween deals, Christmas sales, or one-off Black Friday events, successful marketers simply include pumpkins in their October advertising campaigns. Don’t just add.
If your seasonal campaigns aren’t making as much money as you hoped, here are some tips to keep in mind for your next celebratory campaign. Let’s take a closer look at how embracing the holidays can win and inspire new habits.
Is It Worth Adopting Seasonal Marketing?
According to Statista data for Valentine’s Day 2013, $244.9 million was spent on seasonal chocolate in the United States as a result of seasonal marketing campaigns. Additionally, the National Retail Federation found that 20% to 40% of annual sales for small and medium-sized retailers occur during the last two months of the year. This clearly highlights the value of the holiday season.
In addition, according to statistics available from E-Marketer, seasonal sales in the US are expected to grow 5.7% year-over-year to reach $885.7 billion as a result of increased competition among competing marketing campaigns. I’m here.
In short, the holiday season is a marketing opportunity that marketers can’t afford to miss.
Let’s take a closer look at how to create a campaign that will attract customers this winter.
Build campaigns based on data
Campaigns should always be built on a data foundation. This helps inform customer behavior during the busiest times.
For example, Google Trends is a great tool to help you get industry-wide metrics on audience intent. Suppose you are a coffee shop and are interested in launching seasonally themed hot drinks to attract customers during the cold winter months.
As the Google Trends data shows, queries for “hot chocolate” spike significantly and consistently each December, but the choice declines in popularity during the spring and summer months. This represents an opportunity to sell far more hot chocolate drinks than at any other stage of the year through strategic festive campaigns.
create an effective schedule
Seasonal campaigns are all about timing. This doesn’t just mean creating a schedule in advance of the event, it means creating a comprehensive overview of each phase of the campaign and when to put it into action.
Remember, when it comes to content creation, you’re just one of countless companies looking to build campaigns that reach thousands or millions of potential customers. Editors are inundated with pitches and posts are best prepared and sent to the site, with a distinct gap of about two months in between.
Keeping your audience in mind is also essential. when should i contact them? At what point are they most receptive to your message? Will they be more active a month before your campaign? Or are they ready to buy your celebration items sooner? Are you ready? Plan your schedule accordingly, in line with your expectations.
Always look out for improvements and tweaks
Festive campaigns are generally more successful the more original and well thought out they are, so it’s no surprise that marketers do things wrong sometimes. If your campaign isn’t making the impression you hoped for, it’s a good idea to have a backup.
Tweaks are easy to implement and don’t require immediate scrapping of blueprints.
Luckily, changes don’t have to be expensive. If you feel that her website URL for the festival campaign is not attracting visitors, you can easily check the domain availability to find another cost-effective website name. Good for attracting customers.
As we bid farewell to the upcoming holiday season, marketers around the world are gearing up to create campaigns that resonate with their audiences and boost conversions for the upcoming holiday season. But if you’re not fully prepared, have a backup plan and be brave enough to make changes on the fly.