In today’s online world, digital marketing is essential and an effective way to promote your business online. It’s one of the best ways to grow your business, regardless of the size of your company, and it doesn’t have to be a 100% online business. However, to build your company and your bottom line, you need the best digital marketing strategy. What I’ve observed from elite advisors and teams looking to grow is adopting strong digital marketing strategies.
Businesses can use a combination of strategies to attract their ideal customers across different channels. Nearly three years later he said that the opportunity presented by COVID-19 has caused the world to move into a virtual space. This reduces the visibility of advisors who are relegated to serving only local clients. Consumers are savvy, and besides asking friends and family for referrals, they use Google and other search engines to find advisors.
Here are four digital marketing strategies you can use to your advantage to grow your customer base. Compliance rules are situational. As such, please check with your own compliance team regarding what they can and cannot do in relation to your digital marketing platform.
search engine optimization
Optimizing your website for search engines allows people to find your website based on commonly used phrases. Search engine optimization (SEO) is a form of inbound his marketing as it helps people find his website through search engines. You can bring people to your business without finding them. Inbound marketing is less intrusive than outbound marketing (TV commercials, radio, solicitation calls, etc.). Because people interact with inbound marketing content exactly when they need it.
SEO can be broken down into several elements. It has on-page SEO. This has to do with the keywords you target and other factors you control on your website. Off-page SEO focuses on getting shares and links to your website’s content. Technical SEO deals with how a website works and determines whether a page can be crawled and indexed by search engines. SEO is a long-term strategy, so it won’t pay off right away, but if you stick with it, it will pay off when you see your business grow.
Content marketing is all about creating valuable content online to get people interacting and engaging with your business. The content you create does not necessarily have to be written. It can be a video, a blog post, or an infographic for people to share. The key word here is “shared”. The more people who visit your website, share your content, and link to it on your website, the higher your ranking in search engines.
A content marketing strategy involves including personal stories and “why” in your content so that consumers have a chance to get to know you and yours. Only share information you feel comfortable sharing, but keep in mind that advisors who show a personal side are more likely to connect with prospects faster.
Email marketing uses email to communicate with email subscribers and current and past customers. How do you acquire subscribers? You can start by setting up an email opt-in on your website. Email marketing is tied to content marketing because you can engage and share content using email.
We will send you a monthly newsletter to keep you informed of blog updates, new promotions and company updates. Don’t spam by sending too many emails in a day. Encourage others to subscribe to your newsletter via social media posts and provide incentives, resources, or tools that will please them in exchange for their email address. Set up an email marketing system using platforms like Mailchimp, Mailerlite, Constant Contact.
social media marketing
Social media marketing uses various social media platforms to communicate and engage with your target audience. There are several social media platforms available to advisors, including Facebook, Instagram, LinkedIn, and TikTok. Your business needs to exist wherever your target audience is. If one site isn’t getting your attention, you’ll need to find another site that can reach your target audience.
Like email marketing, social media marketing ties in with your content marketing strategy. Another way to share the content you create. Posting and managing social media can be a full-time job, so pick a platform or two to master first. Unless you have a dedicated staff member or outsourcing provider to do the work, it can quickly become overwhelming. At this point, many advisors tend to stop, but you can avoid this if you strategize and plan to get the heavy lifting done.
Each of these growth strategies works in tandem. Here’s how: I have an idea for a new article and would like to share this article on my website about how this topic affects prospective customers. Then create compelling infographics to grab people’s attention. Spend some time researching keywords to include throughout your content. Start ranking in search engines, share this content in email newsletters, post infographics on social media and drive more traffic to your website. Your content starts to rank higher and gets the attention of major publications. They write about your articles and link to your website. Then more people will find you from that publication. Your hard work can cause your sales to skyrocket as you will rank higher in the search engines for your target keyword.
Once you find the right mix of effective strategies, document and replicate the process for maximum results.
keep the end goal in mind
Identifying your goals is important in any digital marketing strategy. Is it brand awareness? Want to find more leads? Expanding your digital footprint? More engagement? Whatever your end goal is, it doesn’t have to be the only reason, but use the best tools to achieve your ideal results. Understand that digital marketing doesn’t stop. To achieve consistent growth, you must continue to create, optimize and share content. If you can do this, you can achieve great growth in an advisory firm.