Digital Marketing Update: Google Sets New Standards for Links and Content

Google sets new standards for links and content, new features come to Analytics and Search Console, and new tool Neurons hits the CRO world.

Welcome to our latest roundup on digital. Here we look at his latest updates in the world of PPC, SEO, Paid Social, Content, Digital PR and International from last month.

CROs

Ruby Waplington – Junior Frontend Developer

Neuron Launch Means Promising for Conversion Rate Optimization

Within the industry, we have recently seen the launch of a new AI tool called Neurons. Neurons use AI to predict user reactions, attention, and behavior. AI uses eye tracking and EEG data to predict user behavior at client sites.

This tool is amazing for CRO and data-driven design, allowing you to predict where users will look at your design and optimize it as much as possible before A/B testing. This tool can be used for anything with a visual component to predict which channels will perform better, so it may be useful for other channels as well.

Do more with Google Analytics data in Optimize experiments

When using data, it’s important to get the most out of it, and a recent update explains how to get the most out of Optimize data. Since Optimize is a Google product, it is closely related to GA. This article shows how to create custom segments from test patterns. This is very useful for gathering information about user journeys and behavior. The downside is that it is time consuming as a new segment must be created for each experiment and variant.

Digital PR

Jenny Lindehoff – Head of Digital PR and Outreach

Google tightens backlinks with December 2022 link spam update

Google rolled out the December 2022 link spam update globally in all languages ​​mid-month. This update reflects Google’s strict guidelines on how sites should earn backlinks, and if unethical, sites risk being attacked and penalized. This update will take two weeks to complete and may impact your ranking as Google’s improved SpamBrain.”You can now detect both sites that buy links and sites that are used to pass outbound links.”

Google wants relevant, high-quality links. At ClickThrough Marketing, we believe that those who earn links and trust them honestly and naturally need not worry, but they will see a drop in rankings/keywords/traffic/visibility over the next few weeks (15-31 Dec) If so, it’s likely linked to this update (see what we did there). We use relevance-driven tactics to get quality links to our clients’ websites, so you don’t have to worry about this update. However, if you are concerned that it may affect your site, please contact our team as they can provide support and advice.

organic search

Charlotte Brindley – Content Executive

Google releases second phase of helpful content updates

Google confirmed it on the 5th.^th In December, we will begin rolling out another helpful content update. Sound familiar? In August, Google released the first version of the update. This is intended to better reward content that visitors have a satisfying experience with.

So how is this update different?

The December update adds a new signal that allows “useful content” to work in all languages ​​around the world, so you don’t have to look only at English content.

The ongoing “helpful content” update aims to prevent low-quality, unoriginal content from ranking higher in search. Google prioritizes content that answers user questions and queries over content written purely to drive search engine visibility and traffic.

Want to learn more about updates to Google Helpful Content? Check out this blog for more details.

Google’s Experiment to Add “Content Ideas” to Search Console

Google Search Console is experimenting with adding new “content ideas” to its platform. These ideas will help SEOs, webmasters and content creators provide tips and advice on what they can write for their sites. not.

This feature is similar in both appearance and functionality to Google Question Hub, which launched in the US two years ago.

Google says the Question Hub will enable creators to create richer content by answering questions from users. This allows Google to let users know if search results aren’t providing the answers they need. This allowed Google to feed it back to our specialists, who could respond with copies. Content Ideas in Search Console seems to follow a similar process.

Constantly coming up with new content ideas exhausts writers. This new feature will help you with this process, while providing Google with more relevant and useful content to help you rank higher in search results.

Contact Ruby, Jennie, Charlotte, or our digital experts to discuss how the latest digital updates can be applied to your acceleration strategy.

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