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All serious SEO strategies discuss building high-value backlinks. Many digital he marketers rely on strategies such as guest blogging, but Google’s link tagging requirements have impacted the value of these strategies in building his SEO and trust through backlinks. may give. This is where digital PR can offer distinct advantages in boosting your SEO. Let’s take a look at what digital PR is, why it works well, and how it can be implemented in your digital marketing.
What is Digital PR?
Digital PR is passing links to credible websites, such as newspapers, industry resources, and other credible resources. Digital PR is not guest posting or featured writers on blogs or articles. You showcase your expertise in other people’s blogs and articles.
Why Digital PR Works
Digital PR boosts your SEO as the links are posted on authoritative websites. why does this work?
• This feature is unpaid, unsolicited, and organic.
• Demonstrate your subject matter expertise and value.
• Difficult to replicate and dilute by competitors.
• Extend your reach as your links appear on sites with thousands to hundreds of thousands of views.
Winning Digital PR Strategy
Now that you understand what digital PR is and why it enhances your brand and SEO, let’s take a look at some strategies that can help you use it effectively.
• Make use of research.
Data-driven research is one of the most popular digital PR strategies. Journalists love the numbers they can cover and share on social media. These studies can come from your own data if you have the resources, or from third-party data (census, raw business reporting data, social data, etc.).
• Dive into the podcast circuit.
Look for podcasts hosted by larger media organizations that match your brand and reach out to them. Use your expertise to research information that your target podcast listeners might be interested in.
If you’re not sure you can carry a full guest spot on your podcast, fear not. You can combine your podcast circuit with the following strategies.
• Provide expert insight and thought leadership.
you are an expert in your industry. Sit down and make a list of the things you have expertise and skills. Consider the industry’s most frequently asked questions and hot topics. Then reach out to journalists to provide insight into these things.
Sharing tips with journalists and podcasters (see strategy above) can help build trust. We put you on our list of experts to contact when they need expert opinion on breaking news or expert insight into what guests are sharing on their podcasts.
• Interrupt the news cycle.
This tactic requires careful monitoring of news and breaking news. “Newsjacking” is the presentation of your expertise in relation to newsworthy events and stories. Especially in the ongoing news cycle, you need to react quickly. Waiting 24 hours to contact the media is a long wait.
Get in touch with the press as soon as you hear about the hottest topics relevant to your industry. Provide them with useful industry-based insights into why the news is important and the implications you may be aware of.
• Create a story for your press release.
The traditional press release strategy (publish your press release and expect to see it) can be inefficient. But if you build a compelling story in your press release, you can use it to make your digital PR strategy a success.
What news would you like to share? Your range may vary. Mergers and new partnerships are the obvious choice. What about the new funds you have secured? You have a money plan for growth. Will new jobs be created as a result? New area deal?
Look at the press release event and create a story about the event. Why is it important to promote a creative director to CEO? What does it say about the company’s vision and direction? Even a new product can have a story, especially if it addresses a key need in your industry or community.
Once you have a story, you have a pitch. Contact industry publications and provide your story. Please refer to the press release for key information points that journalists may need (including links that we’d like you to refer to in your articles).
Digital PR offers an effective way to build the high-value backlinks you need for your SEO strategy. Remember, this strategy works best when you demonstrate your expertise with a well-optimized website and social media presence. Take the time to build and nurture your press contacts by engaging with them on social media and commenting on relevant industry insightful articles. Get backlinks through an effective digital PR strategy.
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