As social media marketing continues to grow in popularity, a question often asked by clients is whether posting on social media helps with SEO. If you choose to keep reading, you can learn the answer to that question and learn more about how social media posts impact her SEO efforts.
Social media and its impact on SEO
So, do social media posts help with SEO and organic rankings? However, posting relevant links from your website on social media can not only increase brand awareness, but can also drive traffic to your website. In fact, according to research by Hootsuite and We Are Social, social media now has over 4.2 billion active users worldwide. This represents an important potential audience for companies that are active on social media. So social media, while not directly impacting SEO, is an important asset in any digital marketing strategy.
How Social Media Efforts Support SEO
Investing time in your social media efforts while investing in SEO can have a positive impact on your overall online presence. In fact, her social media efforts support her SEO in many ways, including:
Your social media profile may show up in search results
Have you ever done a Google search for a brand and found a social media profile in the results? I know I have! If you have a strong social media presence, your profile on those platforms may rank higher in search results for your brand name and other related keywords. This can improve visibility and increase traffic to your website.
Drive traffic to your website and improve visibility
As mentioned earlier, social media posts can drive traffic to your website. In fact, when you post your content on social media, it can be shared by your followers and reach a wider audience. If this content includes links to your website, it may even drive traffic directly to your site and improve your local search rankings.
Additionally, you can increase your visibility by continuously posting on social media. With billions of people visiting social media sites, the more you post, the more attention your posts get. Coming back to the previous point, a strong social media presence will help your brand term rank higher and improve your overall online visibility.
Increased brand awareness
Another way social media influences SEO is by increasing brand awareness. Basically, the more channels you can put your name on, the more people will start recognizing your brand. , people start to be more aware of your brand and use those brand terms to find you online.Essentially, it can increase the branded organic traffic that comes to your website in a positive way
Extend the life of your posts
Social media affects SEO by extending the life of your posts. For example, let’s say you recently wrote a seasonal article, such as one that concerns the winter season. Social media will help extend the life of this post and make it relevant again when you re-share the article link on your social media profile after a year. This restores relevance even if the article was posted a short time ago, and in this case he has an extra year of life for an article that was posted a year ago. You can use this same method each year by simply sharing seasonal articles on your social media profiles during the most relevant time of year.
get more backlinks
Finally, social media influences SEO by giving you the potential to get more backlinks. For example, the more places you share an article, the more people will see it. The more people see your article, the more chances someone will find it and link to it. As you may know, backlinks are a very important part of his long-term SEO strategy.
Again, social media No While it’s a ranking factor when it comes to SEO, posting consistently on social media and having a strong social presence can help your business in many ways.