According to a series of social media posts, top Google Search executives said AI-generated copywriting systems often produce a lot of low-quality content, making them a useful tool used for search engine optimization. suggests that it may cease to function as first discovered By Barry Schwartz of Search Engine Roundtable.
From manufacturing to manufacturing, artificial intelligence offers the solution to perform the world’s most mundane tasks with minimal human cost. logistics To cook fries at Dodger Stadium. Following this trend, several startups such as Jasper.ai, CopyAI, and Frase promise high-quality AI-generated copywriting for a fraction of the cost of hiring an SEO agency.
Despite the popularity of social platforms, the top search engine ranks are still the “holy grail” of the world of digital marketing. Because the engine links the consumer directly to his website of the company. Globally, companies spent about $47.5 billion on his SEO and related services in 2020. according to the data From Business Research Company.
But according to SEO guru John Mueller of Google Search Advocate, AI copywriters won’t be the answer to search rankings, at least in 2022.
Yesterday, blogger Meer Basit took to Twitter to Asked Mueller asked, “Isn’t Google’s AI smart enough to identify copied/paraphrased content?”
Muller, on the other hand, Said“Content generators and spinners have been around since the beginning of the web. People have used all sorts of tools and tricks to do it.” I followed that statement by adding a gif of the head of the .
He said, “Most sites I know struggle to produce high-quality content. They don’t need help producing low-quality content.”
Then Reddit, Muller answered To the /r/SEO subreddit question, “Are AI content writers good at writing blog posts and product review posts?”
Muller’s answer was short and to the point. He simply wrote “no”. Despite his first-hand knowledge of the inner workings of Google’s SEO algorithms, Mueller’s comment only got him two upvotes.
Some forms of auto-generated content are restricted by Google’s official webmaster quality guidelines. This includes copy that may contain search keywords but is meaningless to the reader.
Nonetheless, startups offering AI-generated copywriting tools proudly tout their systems as capable of generating content that ranks for SEO. Jasper’s website has his Google logo, and just below it says that the system “can generate keyword-rich, plagiarism-free, educational blog posts.”
This isn’t the first time Mueller has tackled the problem of AI-generated copying. Last year, he said there may be a time when Google’s search algorithm doesn’t consider whether a copy was written by a machine or a human, instead ranking it based on overall quality. suggested.
However, the time does not appear to be 2022.